‘Is it really all in our heads?’ Addressing imposter syndrome and workplace bias with Ewa Davenport
Inspiring Women In CX
by Clare Muscutt
3w ago
Does the othering of women and minorities contribute to imposter syndrome? ? Following our epic International Women’s Day event in London and expanding on the panel discussion that took place, in episode #707, we talk to Ewa Davenport, CX Senior Transformation Director at Kantar about systemic bias, how often there isn’t malice involved, and using our own power to educate others, call out inappropriate behaviours, and stand up for those less privileged than our selves. ? Focusing on imposter syndrome throughout Women’s History Month and beyond, we aim to draw attention to this very real issue ..read more
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‘Are you ready for the rise of the machine customers?’, with Sirte Pihlaja
Inspiring Women In CX
by Clare Muscutt
1M ago
Are you ready for the rise of the machine customer? ? With Gartner predicting that by 2027, 50% of us will be using AI personal assistants in our daily lives, they could be here much sooner than anticipated! Joined by Sirte Pihlaja, CEO of Shirute, listen to episode #706 now as we explore what machine customers are, how they’re set to impact the future of CX and EX, and as CX leaders, what we should be thinking about now to ensure we’re equipped for their arrival. So, with employees and agents set to interface with AI in the near future, is it machine customer experience that we instead need t ..read more
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‘Could CX frameworks be killing innovation?’, with Maria McCann
Inspiring Women In CX
by Clare Muscutt
2M ago
With fewer barriers today, why aren’t we making the inroads that we should be? ? … that’s the question raised by today’s inspiring woman in CX, the Co-Founder of Neos Wave, Maria McCann. Citing the stagnant transformation failure rate, a lack of reduction in cost to serve, and declining customer satisfaction, Maria explains why she believes that industrial-sized CX frameworks are to blame. ❌ Sharing a ‘cringe-inducing’ anecdote and shining a light on the state of CX today, in episode #705, Clare and Maria discuss our obsession with metrics and outcomes above and beyond providing kind, empathet ..read more
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‘If empathy isn’t the answer, what is?’, with Andreena Leeanne
Inspiring Women In CX
by Clare Muscutt
3M ago
TW: Please note, this incredibly courageous episode contains discussions of abuse and childhood trauma, as such, listener discretion is advised. If empathy isn’t the answer, what is? ? Joined by Andreena Leeanne, a Lived Experience Speaker and the Author of the poetry book ‘Charred’, in episode #704, she and Clare explore the concept of intersectionality and its importance when creating spaces for others to show up as their full, authentic selves, discuss whether it’s truly possible to empathise with someone whose lived experience is different to that of our own and foreground why “not seeing ..read more
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‘Does the customer experience community really need Women in CX?’, with Ian Golding
Inspiring Women In CX
by Clare Muscutt
3M ago
“What do you need Women in CX for?” ?‍♂️ In episode #703 of the Inspiring Women in CX podcast, we’re not prancing around… Joined by Global CX Specialist, Ian Golding, he and Clare discuss the need for support and collaboration in an industry that often leaves us feeling isolated, foreground the importance of recognising our own privilege, and address the scepticism surrounding the need for women’s communities in 2024. As well as explaining why we can’t wait for the day that Women in CX doesn’t have to exist, Ian shares his thoughts on today’s “highly political and divisive” CX landscape, wheth ..read more
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‘Why CX is failing and what we need to do about it’, with Diane Magers
Inspiring Women In CX
by Clare Muscutt
4M ago
Why is CX failing, and as leaders, what can we do about it? ? With some “cheeky” questions for former CEO of the CXPA, Diane Magers, in episode #702, Clare and Diane debate the metrification of CX and how it’s become synonymous with a score, the mindset, skills and capabilities we need as CX leaders to succeed not just today but in the next generation, and how we can create clear business value in the here and now, ensuring, that like marketing and sales, our jobs are safe. So, rather than a focus on lagging indicators, NPS and certification, how can we be proactive, collaborate, and adapt to ..read more
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‘Does your CX/EX leave a bad taste in people’s mouths?’, with Sandra Thompson
Inspiring Women In CX
by Clare Muscutt
4M ago
What’s Beanboozled got to do with customer experience?   Armed with disposable lab coats and with the warning sign in place, in episode one of our fully reloaded, increasingly audacious new series, Sandra Thompson details all about her “highly sensory” employee experience workshop and how, through a game of bean roulette, she served up a stark reminder to us all about the taste we leave in customers/employees’ mouths.   As well as highlighting the importance of psychological safety and the significant impact that our actions have on others, Sandra shares her thoughts on the current s ..read more
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Clare Muscutt talks with Christine Hemphill about the benefits of inclusive research and design
Inspiring Women In CX
by Clare Muscutt
6M ago
“All complex problems are solvable when you really understand the flow of value to the person being designed for […] it makes the complexity start to fall away quite quickly because you’ve got something to anchor in that is very real.”   In episode #609 of the Inspiring Women in CX podcast, Clare Muscutt talks to Christine Hemphill, Founder and Managing Director at Open Inclusion, about…   ? Her experiences working in the mining, shipping, and banking industries and how CX and listening to the customer were woven throughout her career   ♿ How her own personal experience gave her ..read more
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Clare Muscutt talks with Marina Bezuglova about the connection between well-being, CX, and EX
Inspiring Women In CX
by Clare Muscutt
8M ago
“All of us are people, and if on a personal level, we don't follow principles or values of health and well-being, it’s very difficult to build a corporate culture of well-being in our companies. So, I believe that personal and organisational are very much related.”   In episode #608 of the Inspiring Women in CX podcast, Clare Muscutt talks to Marina Bezuglova, the Executive Director of Healthcare, CEE, at Ipsos, about…   ? How she found her way into the Women in CX community and found help and support in publishing and translating her book   ⚕️ Her background in Psychology, hold ..read more
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Clare Muscutt talks with Sonia Etxebarria about the importance of understanding users in experience design
Inspiring Women In CX
by Clare Muscutt
8M ago
“It's true that one of the biggest fears is when you decide that you want to do things differently, you don't want to be in a system where you're stuck to two walls, especially when you become freelance and you say, from now on, I just depend on myself.”   In episode #607 of the Inspiring Women in CX podcast, Clare Muscutt talks to Sonia Etxebarria, Founder and Strategist at Akuyari, about…   ? How she made her way into the Women in CX community and went on to found her own customer-centric design agency, Akuyari, collaborating with other members to do so   ?‍? Working in Telco ..read more
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