How Many Fans Do Musicians Need to Be Successful on Patreon?
D4 Music Marketing Blog
by D4 Nguyen
1M ago
This blog was originally published on Hypebot. This is a question musicians may be wondering about when considering launching a Patreon campaign as an additional income source. What is the minimum number of fans or social media followers I need to have a chance of earning success on Patreon? Since there are no discovery features on Patreon, it’s entirely up to you to funnel your fans to become paying patrons for your membership business. As someone who has been working with artists and managing their Patreon accounts for 6 years now, this was a question I wondered about myself but never found ..read more
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13 Best Jobs For Emerging Independent Artists To Fund Music Career
D4 Music Marketing Blog
by D4 Nguyen
2M ago
Many aspiring artists dream of turning their music hobby into a full-time professional career. The problem is that this transition is challenging. Not only do you have to make generate enough income to take the leap, you need to be able to keep it going for the long haul in an ever-changing, competitive industry. Until you get to that point, you’ll need to fund your music aspirations with other sources of income. This doesn’t only apply to new artists. It’s not uncommon for professional musicians to bounce back and forth between doing music full-time and taking up another job to supplement inc ..read more
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Be Careful of a Scam From d4musicgrouppromo.com
D4 Music Marketing Blog
by D4 Nguyen
3M ago
There’s an active scam going around right now using my website’s name and likeness D4 Music Marketing. Please do not interact, click any links, sign up for anything or send any money to them. It looks like they are operating and directing people to d4musicgrouppromo.com with job offers and using WhatsApp to solicit individuals. They are claiming that D4 Music Marketing, Inc. is a record label owned by Sony Music Entertainment of the United States, which is not true. I am not offering any jobs and I don’t use WhatsApp so it is 100% a scam. Here’s what I know of the scammers: Domain Name: d4musi ..read more
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How to Create Short Form Videos to Gain New Fans As A Musician
D4 Music Marketing Blog
by D4 Nguyen
5M ago
Over the years, I’ve noticed that the number one problem emerging artists have is marketing their music to gain new fans and grow a loyal fanbase. It’s the most common question that I see in my inbox. In our current climate right now, the key to get yourself in front of potential fans in a cost effective way is through short form video content. Typically, musicians will associate this type of short form content with the dance, lip sync and crazy challenge videos found on TikTok. The good news is that it doesn’t have to be any of that. This trend of short form videos can actual be quite simple ..read more
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16 Essential Things You Need to Know to Start Your Music Career in 2023
D4 Music Marketing Blog
by D4 Nguyen
10M ago
2023 Update: This blog was originally published in 2018, but I recently updated it to reflect the changes I’ve seen in the past 5 years. Have you recently decided that you want to pursue your passion for music, but have no idea where to start? If you’ve been doing music as a hobby for a while now and you want to get more serious, you’re in the right place. In this blog, I cover all the major pieces and beginning steps you will need to take for starting your music career as an independent artist. Although this guide caters more towards performing artists, singer-songwriters, bands and rappers ..read more
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9 Lessons Today’s Musicians Can Learn from the DIY Independent Music Ethos of the 1990s
D4 Music Marketing Blog
by D4 Nguyen
10M ago
We all know it’s hard to get your music noticed and grow a fanbase in today’s content saturated world. Have you ever thought about how much harder it would have been to make a living with your music as an independent artist WITHOUT the internet and social media? Or how about without powerful computers (desktops, laptops, smart phones) to conveniently record and produce music from home? In this blog, I want to share some key lessons we can learn from DIY independent music artists from the 1990s, specifically in the underground hip hop scene in the United States. Even if you don’t listen to or m ..read more
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How Musicians Can Maximize Merch Sales At In Person Shows
D4 Music Marketing Blog
by D4 Nguyen
11M ago
You’ve put a lot of thought into creating the right designs for merch based on your brand and music. With those designs, you decided on the best way to get those items made. Now, it’s time to sell! For many independent artists, live shows don’t come as frequently so you want to make sure you’re maximizing these opportunities to sell when you’re performing live. In this blog, we’ll go over all of the basics that you should keep in mind for selling merch in person and some tips to maximize your efforts. Please Note: This blog contains affiliate links to Amazon, meaning that I get a small commiss ..read more
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20+ Tactics for Musicians to Beat Social Media Algorithms in 2023
D4 Music Marketing Blog
by D4 Nguyen
1y ago
The one thing that never fails to piss off creators and artists are social media algorithms! The days of free organic reach have been well behind us. Basically, ancient history at this point. Although the perception of how TikTok serves content to users seems to be more favorable, the complaints have more so been with Instagram and Facebook (both owned by Meta of course). To be fair, the YouTube algorithm doesn’t share your new video uploads to all of your subscribers either. What can musicians do to overcome this challenge with algorithms? Or is it even the source of the problem in the first ..read more
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Are Social Media Algorithms Intentionally Suppressing Sales Posts To Screw Over Artists?
D4 Music Marketing Blog
by D4 Nguyen
1y ago
Note: This is an option blog piece that is a bit different from what I usually publish. It is meant to be a complementary piece to go with my Tactics For Musicians To Beat Social Media Algorithms blog. Whenever a musician posts about tickets to an upcoming show or new merch, there can be a noticeable dip in engagement and organic reach compared to other types of posts. I’ve seen it happen firsthand many times. Does this always happen? No. Have I seen sales types of posts do really well organically? Yes. The commonly held belief is that social media platforms will intentionally suppress the org ..read more
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5 FREE Live Performance Discovery Platforms For Musicians To Apply
D4 Music Marketing Blog
by D4 Nguyen
1y ago
Getting noticed as an emerging, independent artist is not easy. Thankfully, there are opportunities for you to get exposure to be discovered and potentially grow your fan base. The best part is its FREE to apply! In this blog, I share 5 live performance discovery platforms that basically any musician can apply for a chance to get featured in front of new potential fans. Before You Apply   Even though these discovery platforms are free to apply, make sure you’re giving yourself the best chance to succeed. You don’t want to waste your time, or anyone else’s, by submitting when you’re clearl ..read more
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