Investing in gemstones and crystals can be expensive, and good ones are worth that expense when they look great and meet your spiritual needs. But without proper cleansing and care, they might be unable to do either. Do Gemstones and crystals need cleansing? If so, why or why not?  Yes, in many cases, gemstones and crystals need cleansing. There are a few exceptions to this, such as malachite and selenite, which clean themselves, although, should you spill something sticky on them, you might still wipe them down with a dry cloth. Otherwise, anytime you hold or wear a crystal or gemstone ..read more

You might have seen the “quiet luxury” on Instagram feeds or splashed across the winter 2023 Runway ads. But what does it all mean? Quiet luxury is a new-age phenomenon that focuses on minimalism while still ensuring that each item purchased is a strong investment. So is there such a thing as quiet luxury gemstones? What Constitutes Luxury?  A luxury item is defined as any item that is strongly desirable in a given society but isn't something that anyone needs to live. Luxury goods can increase alongside wealth and represent significant Investments for many people. Luxury items are usuall ..read more

As we celebrate 3 months in our new NYC flagship store, we can't help but look back at how we got here! In January 2023, we were thrown a curveball. Our storefront in the Westchester Mall, which we called home for 3 years, was ripped from underneath our feet. With less than 30 days left to our lease and no preparation, we packed all of our stuff into a storage unit and hit the streets. Finding a new home was a challenge, but we were determined to succeed. If making it through a global pandemic taught us anything it was perseverance against impossible odds. We knew our new home was o ..read more

More people than ever are purchasing their jewelry from online vendors rather than big chain stores or jewelry outlets. Since 2021, rates of lifestyle & fashion jewelry and regular jewelry purchases in the United States have increased.  Many customers turn to luxury brands, thinking a higher price tag means better quality. Others look for the exact opposite, searching online for Amazon competitors that offer the cheapest quality without realizing that they are being sold something other than authentic, natural gemstone jewelry. Yet most of those purchases still revolve around diamonds ..read more

If you are looking for emotional healing, there are many stones you can choose. Dog Tooth Amethyst and other gemstones are the perfect companion for becoming your best self and managing your feelings throughout the day.  Dog Tooth Amethyst  Dog tooth amethyst is a uniquely colored stone with a combination of white quartz and amethyst. It gets its name because of the way the stones look, much like canine teeth: white on top and dark on the bottom.  Throughout history, Dog tooth amethyst has been used for its emotional healing and physical healing; Greek soldiers drank from cups ..read more

Chalcedony, from the Latin Chalcedonian, is a very popular semi-precious gemstone that can be used widely for jewelry for decorative purposes. It purportedly has many healing benefits, bringing inner peace, soothing emotions, and improving physical health. 1. What is Chalcedony Gemstone?  A chalcedony gemstone is actually a form of microcrystalline quartz. That means on the inside; it is made up of tiny crystals that you can't see with the naked eye, which are very compact and come in a variety of colors and patterns. The term chalcedony usually applies to a specific type of translucent g ..read more

If you are looking for a way to wear the history of nature literally, consider investing in jewelry made with Baltic amber.  1. What is Baltic Amber?  Baltic amber is an organic substance crafted from resin over 45 million years ago. Resin comes from pine trees. Today we use resin (sap) to make products like rosin, something applied to stringed instruments. But that is manufactured in the present.  Baltic amber is not.  Baltic amber is fossilized resin that was hardened millions of years ago and is crafted into beautiful pieces of jewelry today.  2. What is Baltic A ..read more

Looking for a new piece of jewelry that brings with it protective benefits? Consider the beautiful and powerful Onyx, a gemstone used throughout history for its healing and protecting properties. 1. What is Onyx Gemstone made from, in terms of natural chemical properties?  Onyx, whose name derives from the Greek word for “claw” or “nail”, is a variety of chalcedony. Chalcedony is a mixture of quartz and morganite.  Onyx is often hexagonal in its microcrystalline state. Its luster is quite waxy with a hardness level of 7. In addition to being waxy, it offers opaque transparency.  ..read more

If you are interested in new gemstones, consider the stunning Amazonite gemstone with its rich blue and green hues. Amazonite gemstones get their name from the Amazon River, colloquially called the Amazon Stone. However, the gems do not originate near the Amazon River. The rumor that started the name Amazon Stone came from the 19th century when it was believed that this crystal only existed near the Amazon River. However, no Amazonite gemstones have ever been found near or in the Amazon River. At one point in its history, Amazonite was given the name “Amazon Jade” to try and associate the ge ..read more

If you are interested in upgrading your garments and home materials, you should consider SUPIMA cotton.  1. What is SUPIMA Cotton?  SUPIMA Cotton is a form of cotton only grown in the United States, one which is a fraction of the total cotton supply chain but remains superior in quality and longevity nonetheless.      2. Where is SUPIMA Cotton grown exclusively?  SUPIMA cotton is only grown in the United States. It is exclusively grown in the Western and Southwestern states of New Mexico, Arizona, Texas, and California.      3. Why is SUP ..read more