And now, a little more Mooney! (all photos by Jake Lyle Photo)   Joss wearing a Gold Saint Christopher on Box Chain Necklace, a 3mm rope chain and a 5mm Figaro chain necklace.  Joss wearing the 5mm Gold Miami Cuban Necklace Joss wearing a Gold Saint Christopher on Box Chain Necklace, a 3mm rope chain and a 5mm Figaro chain necklace.   Joss wearing the Geometric Gold Crucifix Pendant Necklace, the round small saint Benedict medal and the 2.5mm rope chain. Lol with this pic. Joss wearing the ring pendant necklace on box chain, layered with two gold chains. Joss wearing the G ..read more

Secret intel: We loved Beto so much, we already flew him back to Los Angeles for a second shoot! We still have tons of images from the first shoot which you can see on this blog post, but we are giddy over here already editing the new photos that you will start seeing on our social media accounts for the Holidays. For now, enjoy more Beto in Venice, CA Alberto Heragui wearing Sterling Silver Saint Christopher Medal Honestly, not gonna lie, I can't tell which of our medals Beto is wearing on this photo. Hahaha! Beto wearing 4mm 14k Gold Filled Figaro Chain Necklace.  Alberto Heragui we ..read more

One of the most surprising things about our WAAS X Christian Hogue shoot is realizing the huge following of fans that Christian has. It's almost like he is a movie star. So many of our photos keep being re-posted by his fans accounts and websites. Shout-out to all of the ones who actually tag us and credit the great JAKE LYLE PHOTO as the magician behind the camera of this great photo-shoot. The magic of Christian + Jake + WAAS + Steven (our hairstylist) and the beautiful location in Pasadena, CA. Christian wearing the Large Silver Cross Necklace on Round Box chain.  Christian wearing t ..read more

Every shoot I try to focus on a specific collection. For our shoot with Alberto Heragui in Venice Beach, CA we focused on our medal and cross collection and brought a couple stragglers in the stainless steel gold. Just as important as the location and the model is of course the star of the photoshoots, our Men's Jewelry Collection. All photos by Jake Lyle Photo  Beto Heragui wearing the Gold Vermeil Cross on 14k Gold Filled Chain Beto Heragui wearing the new Saint Michael Shield Sterling Silver Necklace Beto Heragui wearing the Dove/Holy Spirit Round Sterling Silver Medal     ..read more

In case you are not on the Gram, here we continue our WAAS X Christian Hogue series. We did this shoot last year in 2022 but we were able to do so many setups and looks that we've had enough images to unveil slowly all year long. The shoot that keeps on giving. Photographed by Jake Lyle Photo in Pasadena, CA. Christian wearing WAAS Men's Waterproof Jewelry Collection in all the shots.  Christian wearing the 4mm Cuban Chain. Christian wearing the 7mm Waterproof Stainless Steel Curb Chain.  Christian wearing the WAAS 6mm Silver Figaro Chain  Christian wearing the 316L Waterpro ..read more

What can I saw about Joss Mooney? Joss holds the record of most shoots we have done together with 7, or is it 8? It used to be Ryan way back when... we always aim to create something very different from previous shoots and this time we took it to the extreme. Loved every nook of this location in Los Angeles. Joss is the most trooper of all our models. No matter what I throw at him, he always is game to try it and gives 100% What a fun day!  Joss wearing the Gold Bamboo Cross in both Large and Small. Layered with a 4mm Cuban Gold Chain. Joss layering all the WAAS Gold Necklaces: Geometri ..read more

If you follow our Instagram and TikTok you know the fun we are having doing all these new photo-shoots every couple of months. It's impossible to pick a favorite image or a favorite photo-shoot as we are aiming it to make them as different as possible from each other. We literally flew Beto in from Mexico, just because we knew he was THE perfect model for this. He did not disappoint! Viva Mexico!  Beto wearing the 11mm Gold Figaro Chain Necklace  Beto wearing the 11mm Gold Cuban Links Chain Necklace Beto wearing the 2.5mm Gold Rope Chain Necklace and Gold Clip bracelet  Beto ..read more

I'm a little behind posting all the photos we've been sharing on Instagram here on the blog. But as always didn't want to leave our readers that don't do social media without being able to check out these stellar images that Jake Lyle Photo captured for us of Christian Hogue modeling our Waterproof Jewelry Collection. (lots more to come) Christian wearing the 316L Stainless Steel Waterproof Cross Necklace on Rope Chain Christian wearing the LARGE 316L Stainless Steel Waterproof Cross Necklace on Venetian Round Box Chain Christian wearing the 316L Stainless Steel Waterproof 4mm Cuban links c ..read more

The legend of Saint Christopher: "Saint Christopher was a man of great size and strength who devoted himself to Jesus by helping travelers cross a dangerous river. One day a child asked to ride on Christopher's shoulders across the river, but the infant seemed to grow heavier and heavier with every step. When they arrived on the opposite shore, the child identified himself as Christ, telling the holy man that he had just carried the weight of the world. " I mean if that is not the most beautiful story I don't know what is. What a lesson for all of us. And what a beautiful lesson that can be ca ..read more

One of our favorite styles. This was 100% inspired by a customer who kept requesting it. He told me he wanted to put a ring on a chain and I assumed he had the ring and just wanted a chain to wear it around his neck like a lot of guys do, so I was like "just buy any chain (for your ring)" but then he kept asking me to show him the ring and that's when I got what he meant. Maybe he saw another guy wearing his wedding band on chain and thought that was just a style of pendant. Who knows! But of that this style was born. A super minimalist ring band on a 2.5mm rope style chain. This is actually a ..read more