When You Haven’t Done Much Marketing Where Do You Start
The Recruitment Marketing and Sales Podcast
by Denise Oyston
1w ago
Today I want to talk about where you start if you haven’t done much marketing. I know the market has changed significantly in the past couple of years. Many recruiters have had their best year ever as they came out of COVID, yet things are starting to shift now. Lead generation is on many people’s agendas as a key action item. Interestingly, last week’s podcast went out to our subscribers– If you’re not subscribed, download one of our reports, and you’ll be able to get on our subscriber list. I suggested that I might do a webinar on lead generation, and obviously, lead generation is different ..read more
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How To Generate Leads For Your Recruitment Business This Year
The Recruitment Marketing and Sales Podcast
by Denise Oyston
3w ago
What are we all expecting to happen to our business in 2023? I know everyone’s talking about the R-word, and maybe you are going into this year with some uncertainty with everything else that’s happening. That is why I wanted to kick off this year’s podcast with one of the key factors and focus that we all have when it comes to our business, generating leads. Now, it’s very trendy at the moment, as I mentioned in the intro, for marketers to confuse people! Demand Versus Lead Generation As marketers, we like our jargon words, and some of you, you will have seen the conversation about demand gen ..read more
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How Superfast Circle Helps Recruitment Marketers- Becky’s Story
The Recruitment Marketing and Sales Podcast
by Denise Oyston
1M ago
Becky Crowther is an experienced marketer and is in the unique situation of being a Superfast Circle member on two occasions. Originally pre the birth of her daughter, working with a recruitment company with over fifty employees and this year joining a circle company who could offer Becky an exciting and busy role on a part-time basis. In this case study, Becky shares her experience across both companies. First, let’s discuss the amazing KDB Recruitment Becky’s current employer.   KSB Recruitment Background From its humble beginnings in a cramped office in the centre of Birmingham thirty ..read more
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The 10 Logical Benefits of Content Marketing For Your Recruitment and Staffing Company
The Recruitment Marketing and Sales Podcast
by Denise Oyston
1M ago
Before we start, there are a couple of things that will be useful for this whole process.   [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.]  I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not downloaded the latest Recruitment Marketing Checklist, then do that because as you are moving forward towards the end of the year, I’m sure many of you are thinking about your strategy for 2023 already.   You do need to know where you are. If you haven’t got a copy of ..read more
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Writing Winning Proposals
The Recruitment Marketing and Sales Podcast
by Denise Oyston
2M ago
The recruitment market has experienced a crazy few years. Now more than ever, organisations appreciate the value that an experienced recruitment company can bring to their business when recruiting the best talent to move forward. As the recruitment market becomes more competitive and client acquisition is back on your radar, you will likely be asked to provide a proposal to identify that you are the recruiter of choice they ‘should ‘be working with. So, if proposal writing is new to you, here are a few suggestions on where to start. Writing a winning proposal can be the difference between gain ..read more
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Why You Need To Use Email Marketing Campaigns In Your Recruitment Business
The Recruitment Marketing and Sales Podcast
by Denise Oyston
2M ago
Email marketing is one of the original forms of “inbound marketing” in the digital world. It involves connecting with your customers through carefully created emails intended to engage contacts, nurture leads, and unlock new opportunities. Email marketing is still one of the most successful marketing campaigns a business owner can run. Around 40% of B2B marketers say email marketing is crucial to their content marketing success. Additionally, 99% of customers check their email daily, which gives you an excellent opportunity to keep your audience engaged. Email marketing campaigns has a huge &n ..read more
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How To Get Rid Of Your Fear Of Video Marketing
The Recruitment Marketing and Sales Podcast
by Denise Oyston
2M ago
Video has emerged as one of the most significant marketing tools in the world in recent years. Around 78% of companies say video marketing helped them to increase sales. What’s more, around 60% of content marketers said they planned to increase their video budget following fantastic ROI results. Increasingly, companies are using video for a range of different marketing goals; including. Generate new leads Increase understanding of their product or service Nurture and engage customers Elevating brand presence Building rapport with clients and candidates Videos can be used on virtually every m ..read more
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Getting More Candidates To Say Yes To Giving You Testimonials
The Recruitment Marketing and Sales Podcast
by Denise Oyston
3M ago
Today we are talking about social proof and testimonials, specifically, getting candidates to say yes when you ask for testimonials or recommendations.  Anyway, I’m going to get into that in a second.   If you have not downloaded our marketing checklist, please do that, as planning is always critical at this time of year.  Go along to superfastrecruitment.co.uk/mcl, and you will be able to download this checklist from there.  So, let’s talk about testimonials and how to get more of them. We have another deep dive blog on testimonials you can also listen to here.  ..read more
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Drama, Data, Diagnosis and Decisions About Your Marketing
The Recruitment Marketing and Sales Podcast
by Denise Oyston
3M ago
I hope today’s title piques your interest to listen to this short podcast this week around data and drama and diagnosing exactly what is going on when things happen as you market your business. It is one of those things that can often happen to us, that our minds flick into overdrive, and we start putting two and two together, and unfortunately, producing five rather than four. Let me explain.   Look At The Facts Last week I noticed something in a recruitment group on both Facebook and LinkedIn. A particular recruiter was talking about the lack of candidates. He was having a poor month an ..read more
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Factoring In The Buyer’s Cycle To Your Recruitment Marketing Plan
The Recruitment Marketing and Sales Podcast
by Denise Oyston
4M ago
One of the ups and downs of sales and marketing is that, unfortunately, our customers, as a recruiter, your clients and candidates, may decide not to purchase your services immediately.   The harsh reality is; that they will purchase on their time scale. Unfortunately not yours or mine.  Let’s talk about customer buying cycles and people’s thoughts when purchasing. It is the same process; whether that’s a product that they’re buying or whether that’s a service that they’re buying, it’s the same.  It’s the same in any industry, whether you’re selling a fridge, you’re selling ..read more
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