Intuitive Web Design: How to Make Your Website Intuitive to Use
CXL Blog
by Peep Laja
1y ago
The easier your website is to use, the more people use it. An essential part of “easy to use” is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do. Intuitive design is invisible. Design is intuitive when users can focus on a task at hand without stopping, even for a second. Intuitive designs direct people’s attention to tasks that are important. In the end, an intuitive design focuses on experience. Table of contents What is intuitive design? Why intuitive design is important for websites? The problem with designing intuitive interface ..read more
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Marketing Integrations: Getting Your Marketing Tech Stack to Play Nice
CXL Blog
by Andrus Purde
1y ago
More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. On top of this, the number of sales and marketing tools each company uses is forecasted to continue to increase rapidly as the number of available tools and the amount of customer data grows. At the same time, according to Mulesoft, only 28% of tools a company uses are integrated with other tools. More tools, more data, but limited integration—can you spot the issue here? Before we get to possible s ..read more
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance
CXL Blog
by Gareth Hancock
1y ago
Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition.  But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on.  In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Every ..read more
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Digital Analytics Simplified: The Beginner’s Guide
CXL Blog
by Gareth Hancock
1y ago
Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.” With digital analytics, you have access to all the data you need to make smart decisions without solely relying on feelings.   In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. You’ll also discover digital analytics tools and the most complete digital analytics training to help you better un ..read more
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Boost Your Sales with Ecommerce Google Ads: The Beginner’s Guide
CXL Blog
by Gareth Hancock
1y ago
Despite rising ad cost fears during the pandemic, the ad industry is experiencing an unprecedented boom. And the ecommerce industry is leading the charge. With Google processing over 100,000 searches every second, it’s an obvious choice for running ads.  And it can be a profitable one. In 2021, retro merch company Truffle Shuffle used the platform to increase sales by 192% and revenue by 114%—just one of many ecommerce Google ads success stories. In this article, you’ll learn how Google Ads works, which ad types work best for ecommerce, and how to launch your first Google Ads campaign to ..read more
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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests
CXL Blog
by Alex Birkett
1y ago
When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. Table of contents What is the multi-armed bandit problem? What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other alg ..read more
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Facebook Ad Strategy for Ecommerce: A Complete Guide
CXL Blog
by Josh Krissansen
1y ago
According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025, making up around one quarter of all retail sales.  With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Table of contents Base your ecommerce Facebook ads strategy on deep customer re ..read more
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How to Attract New Customers and Drive More Sales with TikTok Marketing
CXL Blog
by Gareth Hancock
1y ago
TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban) and small (like Scrub Daddy) have grown to millions of followers and seen exponential ROI.  For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. Table of contents Why should your brand be on TikTok? How to use TikTok to grow your brand  Above all else, make entertaining videos Find tr ..read more
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness
CXL Blog
by Gareth Hancock
1y ago
There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers.  The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business.  In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Find and fix leaks in your current acquisition strategy, and acquire high-value customers efficiently, so you can grow faster than the competition. Table of contents What is customer acquisition, and how ..read more
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
CXL Blog
by Gareth Hancock
1y ago
Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company.  Put simply, you need a healthy customer acquisition cost for your business to succeed.   It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.  In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. Table of contents What is ecommerce customer acqu ..read more
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