The pandemic put a strain on everyone in the events industry, and it’s pushed some of our longest-serving professionals into other careers or even retirement, leaving a vacuum for other professionals to fill. It’s this need for experienced and knowledgeable event professionals, along with the revitalization of events, that led today’s guest, Bradley Cocks, to transition from doing to event professional education. Bradley is an experienced event professional with an impressive 20 years of history in the industry. He’s also founded and sold his own events agency and has launched a successful o ..read more

Corporate events like conferences, workshops, and seminars communicate important information, but who says they have to be stuffy and boring? A bit of fun never hurt anyone. In fact, fun experiences can be immensely valuable for corporate events. Corporate breakout sessions break up the monotony of a lengthy meeting schedule. These bursts of fun encourage attendees to recharge, unwind, and connect in a more casual setting. They can even increase creativity and decrease feelings of burnout. What’s not to love? Breakout sessions are a great go-to option if you’re looking to spice up your next c ..read more

In 2020, the COVID-19 pandemic devastated events across the globe. Almost three years later, the United States is finally making a widespread comeback, events included. Still, it’s not enough for President Biden to declare the pandemic over. As the Brew Crew shares today, many event professionals are still battling low attendance, learning about and designing for increased accessibility and figuring out how to implement the lessons they’ve learned throughout the pandemic.  In this episode of the Event Brew podcast, Arianna, Will, Nick, and Dustin discuss where the events industry started ..read more

In 2022, the United States saw 1,774 data breaches. And while 1,774 might not sound jaw-dropping, those breaches impacted an estimated 422,143,312 people. Cybersecurity for event planners is a recurring theme on the podcast because cyber threats are never-ending and are only getting more complex. In today’s episode of the Event Tech podcast, Will and Brandt tackle cybersecurity, driven by the recent and controversial data breach at LastPass and a listener question. Ellysa C. asked, what steps would you give to a new event planner to help protect against cybersecurity threats for virtual event ..read more

As event professionals, we often reflect on our past experiences and wonder what we could have done differently. Hindsight is 20/20, and it’s natural to have moments of regret or wish we’d known then what we know now. The Brew Crew isn’t immune to this phenomenon. As experienced event profs, they would have lots of knowledge to share with their younger selves, but because they cannot, Arianna, Deanna, and Will share their advice for event professionals with you. With the caveat that they speak to their former selves in the third person and the benefit of hindsight, the Brew Crew brings valuab ..read more

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.  People are aching for events. So let’s give your audience what they want. Want to plan a superstar event that fulfills all of your marketing goals? Follow these six tips to blen ..read more

Artificial intelligence (AI) tools have dominated the headlines lately. And tools like ChatGPT, Midjourney, and DALL-E have artists and writers sounding alarms about job security. So, what does this have to do with the events industry? In this episode of the Event Tech podcast, Will and Brandt share their thoughts on visual and text-based AI tools and how you might use them for events in the future. Let’s dive in! Visual AI Will kick this conversation off with a disclaimer. “If you’re listening to this episode, Brandt and I are not hype-train people. We don’t jump on the coolest newest tren ..read more

In recent years, “cannabis” and “marijuana” have been hot topics of interest for event professionals. And with the increasing legalization of the psychoactive drug, conversations around cannabis for events are at an all-time high. As the industry comes to terms with this new reality, many event professionals aren’t sure what to do next. ‘Bud’ if one thing is clear, cannabis is here to stay.  From CBD wellness retreats to cannabis at HR conferences, events are experiences that can benefit from intentional design with cannabis in mind. And today, the Brew Crew wonders how long it will be u ..read more

2022 is in the books, folks. 2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). So, what can we expect in the new year? Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends.  Whether you’re an event planning veteran or this is your first rodeo, our ‘23 event planning guide is chock-full of surprising and helpful insights for t ..read more

As we continue to transition out of the pandemic and into 2023, the effects of economic downturn, layoffs, and budget cuts are felt across the tech industry. And with record-breaking inflation, it’s no surprise many event professionals are forced to navigate tighter budgets with rising costs. So, what should you do if you think you’re going to deal with a reduced event budget?  In this episode of the Event Tech Podcast, Will and Brandt consolidate years of advice into eight tips event professionals can take into 2023. They’ll share where they would start if forced to reduce your event bu ..read more