Crafting Corporate Events That Resonate with Gen Z
Endless Events
by Sonja Hayden
10M ago
You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of energy. They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?  In this guide, we’ll give you a quick primer on Gen Z, plus actionable tips to help you better engage ..read more
Visit website
The Line Between Attendee Data and Privacy
Endless Events
by Nick Borelli
10M ago
Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in technology and law that struggles to keep up, finding that balance can be tricky, especially as tech becomes cheaper and easier to access.  Catalyzed by a recent Tech Crunch headline about a General Data Protection Regulation (GDPR) violation at Mobile World Congress (MWC), Will, Nick, and Dustin tackle attendee data in today’s episode. But before diving into this pressing issue, Nick provides some background information o ..read more
Visit website
Do You Need Event Planning Certifications?
Endless Events
by Thuy Diep
10M ago
The events industry is a melting pot of talent and diverse backgrounds, with event professionals bringing rich experiences and unique perspectives to the field. It’s not uncommon to find professionals holding degrees in business, communications, or marketing, complementing others with a foundation in hospitality or years of experience in related industries. But this diversity of education and experience begs the question, do you need event planning certifications to stand out? In this episode of the Event Brew, Thuy, Dustin, and Will, explore the events industry’s low barrier to entry, the re ..read more
Visit website
New Report Finds B2B Event Attendees Are Getting Younger
Endless Events
by Will Curran
11M ago
A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations. In this episode of the Event Brew podcast, Xander, Will Curran, Arianna, and Nick dive into this shift; from understanding the motivations behind younger attendees, and rethinking exhibit halls, to embracing new technology, the Brew Crew explores how event professionals can harness this shift in demographics to create ev ..read more
Visit website
From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning
Endless Events
by Sonja Hayden
11M ago
The artificial intelligence (AI) revolution is more than a passing fad. Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. It’s no wonder why 87.8% of leading businesses are ramping up their investments in AI and data analytics this year. If you’re new to AI for events, we’ve got you covered. The good news is that robots aren’t out for your job. Human effort is still very much a part of the event planning process. AI makes your job faster and easier — so what’s not to love? In fact, AI is one of ..read more
Visit website
In-Kind Sponsorships for Events: How to Create a Win-Win Situation
Endless Events
by Nick Borelli
1y ago
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals?  In this episode of the Event Brew, Nick, Will, Deanna, and Xander share their reactions to the term “in-kind sponsorship,” tips on navigating them, and what they think is the ideal scenario for this kind of ..read more
Visit website
#EventProfs: Our New Community Platform
Endless Events
by Will Curran
1y ago
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. Our thriving community includes event planners, marketers, sponsors, technology providers, and more, and we’re all committed to improving our craft and the industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms.  In this episode of the Event Tech podcast, Will shares why he’s decided to make the shift, what he’s excited to implement in the new #EventProfs commu ..read more
Visit website
How to Host the Best Partner Marketing Conference
Endless Events
by Will Curran
1y ago
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing.  Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. In this #EventIcon ..read more
Visit website
Event Budget Cuts: Kiss, Marry, Kill Edition
Endless Events
by Will Curran
1y ago
Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So in this episode of the Event Brew podcast, the crew shares their thoughts on what they’d keep, cut, and remove.  But before we dive into budgets, let’s introduce our special co-host, Xander Castro. Our history with Xander started years ago when he worked for Endless as a freelance ghostwriter. Since then, he’s worked as an event planner and is now the Events Director at Tiny Seed. He was also featur ..read more
Visit website
10 Tips for Pharmaceutical Events
Endless Events
by Sonja Hayden
1y ago
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Regardless of your pharma brand’s size, events can be a brilliant addition to your marketing mix, boosting awareness, engagement, and sales.  Pharma event management is no joke, though. From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event. Follow these ten ti ..read more
Visit website

Follow Endless Events on FeedSpot

Continue with Google
Continue with Apple
OR