Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace
The Content Strategy Podcast
by Kristina Halvorson
2M ago
Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationships and communication in the workplace ..read more
Visit website
Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
The Content Strategy Podcast
by Kristina Halvorson
3M ago
Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating pay parity across disciplines. The chat reveals how storytelling has played a role in communicating impact and creating influence to build a user-centred culture. It’s jam packed with advice and examples ..read more
Visit website
Episode 66: Jeff Eaton - The importance of observability in assessing content
The Content Strategy Podcast
by Kristina Halvorson
5M ago
In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of starting with small pilot projects to gather data and build confidence before implementing large-scale changes. Plus, Kristina and Jeff find time to chat about the role of storytelling in strategy and the need to articulate a theory of change ..read more
Visit website
Episode 65: Erica Jorgensen - The value and impact of content work
The Content Strategy Podcast
by Kristina Halvorson
6M ago
Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of content work and provides insights and advice on documenting content patterns, collaborating with stakeholders, and leveraging data to drive business impact. She also shares her thoughts on the future of content strategy and the importance of content ..read more
Visit website
Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity
The Content Strategy Podcast
by Kristina Halvorson
6M ago
Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content leaders, the current state of the content strategy field and advice and insights to help leaders evolve their content process maturity ..read more
Visit website
Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar
The Content Strategy Podcast
by Kristina Halvorson
8M ago
Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offers advice for hiring content designers. The conversation delves into the structure of user experiences at Hotjar, with a focus on enterprise level customer journeys and the evolving nature of these journeys based on strategic research ..read more
Visit website
Episode 62: Mark McCormick - Content strategy and the customer experience
The Content Strategy Podcast
by Kristina Halvorson
8M ago
Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themselves as leaders. They also cover the white paper Mark wrote on content strategy and its major sections, as well as discussing content as a strategic asset and advantage and enterprise content strategy ..read more
Visit website
Episode 61: Morgan Marie Quinn - Getting to grips with large language models
The Content Strategy Podcast
by Kristina Halvorson
10M ago
Morgan Marie Quinn is a Content Design leader at Google where she oversees content teams across Bard and Google Assistant. Morgan joins Kristina to talk about all things large language models (LLMs) and generative AI. From defining LLMs, accuracy, vulnerabilities and governance, this episode has it all direct from someone at the forefront of this new era for content design ..read more
Visit website
Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn
The Content Strategy Podcast
by Kristina Halvorson
10M ago
Keri Maijala has been in the user experience space for more than 20 years. Currently leading a content design team at LinkedIn, Keri has a wealth of knowledge and experience which she shares in her chat with Kristina. No topic was off limits as they chatted about content skill sets and roles, the evolution of content and UX terminology, the invisible work of content design and connecting the dots between business goals and content design ..read more
Visit website
Episode 57: Peter Merholz - The maturity of content and design disciplines
The Content Strategy Podcast
by Kristina Halvorson
1y ago
Peter Merholz works with organizations of all sizes across different sectors. He sees first hand how they are unique and where they are similar when it comes to design, content and UX. Peter joins Kristina to discuss the intersection of these disciplines, their maturity and how they are perceived by leadership ..read more
Visit website

Follow The Content Strategy Podcast on FeedSpot

Continue with Google
Continue with Apple
OR