With the rise of 360 real estate photography, buyers now have a fuller picture of the homes they’d like to purchase. This is useful in a post-pandemic world, giving potential buyers the option of a 360 virtual tour rather than in-person open houses. Now that there are new and improved 360 virtual tours popping up in the best real estate listings, it makes you wonder, what is 360 real estate photography anyway? What’s the deal with this decade’s old service that has suddenly become all the rage, increasing in both volume and popularity over recent years? What is 360 Real Estate Photography? 360 ..read more

Searching for a real estate photographer near you is no different than searching for any other local contractor. Unless a friend, relative, or family member handles all of your photography needs, you’ll almost certainly start by performing an online search to locate the best real estate photographer in your area. You might even type in the exact words: “real estate photographer near me.” But when the search results appear, what then? How do you choose a vetted real estate photographer that’ll do a great job at taking exquisite pictures of your home or create awesome aerial drone videos?  ..read more

Now more than ever, real estate agents are staging their listings virtually over staging them traditionally with furniture. In our recent survey, we found that agents shared this preference by a margin of 31 percent to 29 percent. But the survey also found that 40 percent of agents chose not to stage their listings at all. This is a large number, yes, but one that’s not too surprising considering that many agents are still unfamiliar with virtual staging as an effective marketing tool. In this article, we’ll take a closer look at this rising trend and answer some of the most frequently asked q ..read more

For those who have visited Manhattan, the Chrysler Building stands out as one of those emblems of the city’s diverse and progressive architecture. The building, however, has a more technical claim to fame. Built in 1930, the Chrysler Building was the first to substantially use stainless steel in its architectural design. The art deco stainless steel roof finials of the building stand as monument to the longevity of steel and still announce their iconic presence to the visitor some 90 years later. Since then, stainless steel has become ubiquitous in the building industry as a lightweight, corro ..read more

Your home is so much more than just a single building surrounded by a fence. It’s part of a larger tapestry woven by elements in your neighborhood. These include the sidewalk cafes across the street from your rowhome in the city or the manicured park steps away from your single-family house in the suburbs. In short, your neighborhood is an extension of your home. It fosters a sense of belonging, allowing unique communities to flourish. If you’re listing your home on the market, you’ll want to highlight the best that your neighborhood has to offer. And what better way to capture this than with ..read more

How sweet is life during a sunset?! It’s one of those moments in which everything looks its finest, including your home.   The numbers agree, too. In a recent A/B test, HomeJab found that the same real estate listing generated 3X the number of clicks when the featured image showed the home in a twilight setting as opposed to a daylight setting.   In other words, twilight real estate photos do a better job of attracting prospective homebuyers, driving more traffic to the listing, and generating more leads. Twilight Real Estate Photos At A Glance We all know that sunsets are ..read more

In a real estate photography survey conducted nationwide, HomeJab found five interesting stats about real estate agents and their listing habits. Stat 1) Professional Real Estate Photographers Are Key Players In The Market According to our real estate photography survey, 74% of agents hire a professional real estate photographer on every listing. In other words, three out of four agents agree that it’s well worth the investment in real estate photography to drive more traffic to their listings and generate more qualified leads.  But this stat is the least surprising: Hiring a dedicated re ..read more

Are you a homeowner looking to sell your property or an agent working on a brand new listing? If so, you’ll need a solid marketing strategy to ensure that the home stands out in today’s competitive real estate market. So how do you begin? Do you hire a successful brokerage platform with a reputable name that can boost your home’s visibility? Or do you go with a top real estate agent whether or not they’re sponsored by a brokerage? Well, arguments can be made for both. On one hand, an impressive brokerage platform can create a position of power and optionality for the seller. It can also drive ..read more

Spotlight on Austin, Texas Perhaps you’ve heard the news: with its low cost of living, generous tax rates, and inclusive atmosphere, Austin, Texas continues to top the list of best places to live in the Lone Star State. As the capital of the largest state in the continental U.S. by land mass, Austin is steeped in rich history since its founding in 1839. Over the past decade, its population has grown to just shy of one million in the city proper. Many have flocked to this urban oasis to pursue job opportunities in Austin’s booming tech industry. Apple, Facebook, and Canva are a few of the heavy ..read more

A reliable real estate photography company can save independent agents and brokers a whole lot of time to grow their businesses. At HomeJab, we strive for a seamless customer experience from the second our clients schedule a photoshoot to the moment they close their deals. To run the gamut of a full-service real estate photography business and deliver high-quality real estate photography within 24 hours, HomeJab relies on four main ingredients:  A full-time scheduling staff A network of talented real estate photographers A skilled post-production department An exceptional customer servic ..read more