Spoonshot Blog
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Get actionable insights to reduce the risk of innovation decisions by building intelligence created from diverse data sets.
Spoonshot's technology leverages food science and artificial intelligence to predict consumer tastes and food trends.
Spoonshot Blog
1w ago
Move over, restrictive diets, there’s a hot new sheriff in town that’s got folks all aflutter. A new class of weight-loss medications – affectionately known as GLP-1 drugs – has even been dubbed by Science as “the Breakthrough of the Year” for 2023.
GLP-1 meds like Ozempic and Wegovy have been all the rage in the media for a while now for their weight-loss benefits. In fact, conversations in the food media about weight-loss drugs have skyrocketed in the past year.
Mentions of weight-loss drugs in the context of food and drink have gone up significantly in the last year
Source: Sp ..read more
Spoonshot Blog
1M ago
Everyone wants in on the breakfast action
The first Saturday of February is celebrated as National Ice Cream for Breakfast Day. The point of “food holidays” is a bit of a mystery – a cynic would say dolla dolla bill y’all, not us though. Who doesn’t dream of unabashedly gorging on ice cream first thing in the morning?
According to lore, this day was created on a blizzardy Feb morning in the ’60s when a nice lady called Florence Rappaport decided she wanted to give her six bored kids a sugar rush early in the morning. And history was born.
Ice cream brand Jeni’s Splendid Ice Creams ..read more
Spoonshot Blog
2M ago
We guessed it would only be a matter of time before enterprising souls gave the luxury fish eggs the vegan treatment. And why not? Regular eggs have firmly established themselves in the plant-based domain. And like their bigger, “fowl”-er counterparts, the plant-based caviar brands position themselves as sustainable alternatives to the original. Seaweed is a favorite base ingredient and molecular gastronomy techniques like spherification help to fashion seaweed into the little globules.
Cavi.art is a Danish company that makes vegan caviar with sustainably harvested kelp seawe ..read more
Spoonshot Blog
1y ago
A bold claim—no doubt—but it is backed up by empirical research. At Spoonshot, our AI and machine learning technologies have enabled us to deliver industry specific insights that get better & smarter every year. Our food trend predictions for 2023 are the result of a three-part process which is further verified and validated by food scientists, researchers & culinary experts. How do we do this? We’ve built a rich database of food ingredients and recipes over time by ingesting all content on the internet which has enabled us to create novel and insightful trends & insights which can ..read more
Spoonshot Blog
1y ago
The coffee industry is constantly growing and evolving to keep pace with current market demands. Something we are going to be seeing a lot of is experimentation.
Access to global cuisines and flavors is par for the course for younger generations today. This experimental approach applies to current coffee trends as well. While boomers even today gravitate towards drip coffees, the development of regional coffee cultures has led to younger generations expecting variations in their coffee through flavors such as fruits, spices, and unconventional ingredients.
While exceptional coffee ..read more
Spoonshot Blog
1y ago
What is CPG data analytics?
Consumer Packaged Goods [CPG] data analytics is the compilation and analysis of multiple data points that are the result of sales marketing actions. Understanding the data collected helps CPG research companies recognize patterns and make sense of market trends which in turn offer nuanced CPG insights.
Table of contents
CPG data analytics is obtained from:
Observational data
Activity data
Sales data
How can CPG analytics improve efficiency?
Forecast consumer activity
Ensure display compliance
Let data drive the story
Track KPIs
Important CPG data analy ..read more
Spoonshot Blog
1y ago
Introduction
When you head to your neighborhood supermarket, you are probably greeted by a mind-boggling variety of products stacked aisle after aisle. Believe it or not, these products result from careful food prototype development fueled by the need to meet and exceed customer expectations.
Food product prototype development involves the following steps:
Ideation
Screening
Feasibility
Prototype creation
Sensory evaluation
Pilot plant testing
Sensory evaluation and product modification
Consumer testing
Finalization of product specification
Market testing
Let’s deep dive into each o ..read more
Spoonshot Blog
1y ago
I don’t personally know anyone who dislikes potatoes, but this elusive species does exist, I’m told. If you don’t like potatoes (in some form or other), you be freaky IMHO, but also, you do you. Who am I to judge, I think avocados are gross.
The humble potato is an unusual ingredient – it’s delicious, easily available, and incredibly popular almost everywhere around the world. It’s been a staple food helping millions through famines and uncertain economic times. But few of us would point to the potato when referring to any aspect of health.
Well, all that may be set to change.
Spoonshot attend ..read more
Spoonshot Blog
1y ago
Food Industry Research and Development
Food development research is how I always imagined Potions at Hogwarts would be. Less inanimate objects floating, but typically requiring a group of people from diverse disciplines collaborating to create or enhance a product.
Food industry research and development aims to create unique products and launch them successfully on the market. Before we delve into the process, here are a few objectives of the food industry research and development:
Reducing costs to lower product prices
Enhancing sensory attributes to make food more enticing
Improving n ..read more
Spoonshot Blog
1y ago
The fermentation food market trends has been on the rise lately.
Let’s dive in deeper with the help of our AI-powered insights from the Spoonshot platform to predict where it’s headed in the future and what plant-based trends have to do with it.
With good reason, fermented food market analysis shows that there has been growing interest in fermented food and drink over the last few years. It has proven beneficial in improving gut health, a functional claim that has become very important to consumers and thus to companies. When we speak of the fermentation food trend, these foods offer many othe ..read more