Beyond a simple backdrop, the color and shape of white plates significantly influence our perception of food. In this article, we examine the many faces of a white plate: how they interact with different food colors and textures and how changing the shape of a white plate impacts customer perception. The Classic White Plate White […] The post The Many Personalities of a White Plate appeared first on The Official Wasserstrom Blog ..read more

In their 2024 State of the Restaurant Industry report, the National Restaurant Association shared that, “In a typical year, about 3 in 10 dollars spent in restaurants come from travelers and visitors.” Yet not all restaurants capture the lucrative food tourist market. Fear not! With the right approach, any eatery can become a destination for […] The post How Restaurants Can Attract Food Tourists appeared first on The Official Wasserstrom Blog ..read more

For convenience stores (C-stores), fostering customer loyalty can be a significant challenge. While C-stores offer a vital service, their very nature — quick in-and-out transactions for immediate needs — doesn’t readily cultivate repeat business. Enter loyalty programs: a well-designed system can incentivize repeat visits, translating into increased sales and a more stable customer base. However, […] The post C-Store Loyalty Programs: How to Maximize Results & Minimize Mistakes appeared first on The Official Wasserstrom Blog ..read more

Put away your forks and spoons because this bread does it all. In this article, we demystify injera and shed light on what makes this cornerstone of Ethiopian cuisine so special. Appearance, Texture, & Flavor Injera is a slightly sour, spongy flatbread that’s a staple food in Ethiopia and Eritrea. Despite its delicate appearance, injera […] The post Injera: Foods Demystified appeared first on The Official Wasserstrom Blog ..read more

Brick and mortar grocery stores are undergoing a transformation, driven by a heightened consumer focus on health and wellness, as well as new competition from the C-store segment and online retailers. In this article, we provide ideas for retailers who are interested in strategically pivoting their product offerings and services to cater to this growing […] The post How Grocery Stores Can Position Themselves as Wellness-Centric Hotspots appeared first on The Official Wasserstrom Blog ..read more

This summer, add extra sparkle and magic to your restaurant, bar, or café’s outdoor dining space with a new string light installation. Their gentle glow encourages carefree joy, making a summer night under the stars feel like a truly complete moment. In this article, we cover the psychology behind string lighting, discuss how to choose […] The post String Lights 101: Lighting Up Your Outdoor Dining Area appeared first on The Official Wasserstrom Blog ..read more

Adaptive reuse hotels breathe new life into existing structures, transforming old buildings into unique accommodations. And quite often, these old structures have a fascinating story to tell. In this article, we answer common questions about adaptive reuse hotels and share examples of beautiful hospitality establishments that began as prisons, factories, convents, and more. The Rise […] The post Adaptive Reuse Hotels Preserve History & Create Experiences appeared first on The Official Wasserstrom Blog ..read more

The foodservice industry is constantly seeking new ways to improve efficiency and enhance the customer experience to, ultimately, increase profitability. Now, artificial intelligence (AI) has emerged as a powerful tool for restaurants, offering a range of solutions that address these needs. In this article, we present an overview of the ways operators are using AI. […] The post Can AI Boost Your Restaurant’s Bottom Line? appeared first on The Official Wasserstrom Blog ..read more

Understanding the different types of coffee certifications help people leverage their purchasing power to support initiatives that prioritize our ecosystems and improve the lives of farmers. Our guide sheds light on the world of coffee certifications to help foodservice professionals to make informed choices that align with their values as well as choices that resonate […] The post Coffee Certifications: A Guide for Foodservice Professionals appeared first on The Official Wasserstrom Blog ..read more

Stepping beyond the typical, closed-off preparation area, open kitchens offer a multisensory spectacle, enticing guests and influencing their perception of the food and the overall dining experience. In this article, we explore how open kitchens tap into sensory psychology principles to build trust and ultimately, create a better dining experience. Where Food and Performance Collide […] The post How Open Kitchens Tap Into Sensory Psychology appeared first on The Official Wasserstrom Blog ..read more