Shimano ULTREAD is the next-level evolution of MTB shoes, combining discipline-specific rubber compounds with optimized tread patterns. More ..read more

Shimano's RIDESCAPE technology tunes cycling-specific eyewear lenses to highlight objects and emphasize colors for different conditions and environments More ..read more

Get the Shimano winter cycling apparel you need to stay warm, happy, and stoked no matter the conditions. More ..read more

Last year, an unexpected lesson was how much I enjoy bikepacking to bike races. Four days of singletrack to the Downieville Classic? Two weeks of gravel to the Unbound XL? A couple days of remote desert two-track from home events in Arizona? More ..read more

Words By:  Demar Jackson Preparing for your first indoor cycling class can feel daunting, yet exciting. You have your essentials (towel, water bottle, spin shoes, etc.), you signed up for your class, you arrive early, and now you are on your bike. Before you know it, class starts, and the music along with instructor generates unparallelled energy that gets you and the crowd moving. The instructor has now said a flurry of instructional and motivational cues, and everyone is responding accordingly. You find yourself looking around doing your best to keep up. At this moment, you may realize ..read more

Shimano cycling shoes deliver premium performance and ultimate comfort season after season. Follow these cleaning and care tips to keep them fresh and looking good. More ..read more

Diving Into the Custom Shoe World With Shimano  Olympic bronze medalist and multi time World Champion, Jill Kintner is no stranger to the podium. For the past couple decades Kintner has been collecting hardware across 4x, Slalom, BMX, DH, and Enduro disciplines of cycling, and is one of USA’s most decorated athletes. But decorating her trophy case is not where her talents end. In more recent years, Kintner’s knack as an illustrator and artist have surfaced more and more, and she even brought all her favorite illustrated characters to life in the short film, Bandit Hill. With the introdu ..read more

Faster Transitions for Race-Winning Efforts  Blink, and you might miss racers blazing through T1 – the transition between swim and bike – of any short course, Olympic-distance triathlon. Pro triathletes get through this key transition in less than a minute, which doesn't sound like a significant portion of these nearly two-hour races. However, important tactics are at play here, like making it into the lead group of the bike that can make or break a race for top racers. Plus, the gap between the gold, silver, and bronze medals in the 2020 Tokyo Olympics men’s triathlon was just 20 secon ..read more

Where your bib-short meets the saddle is both a sensitive and crucial point. The ‘tail end’ of your cycling experience can hugely impact how a ride feels. That’s why Shimano’s bib short designers decided to work together with the professionals of bikefitting.com and make sure this all-important point of contact is as scientifically supported as possible. Better Bibs Through Science Where your bib-short meets the saddle is both a sensitive and crucial point. The ‘tail end’ of your cycling experience can hugely impact how a ride feels. That’s why Shimano’s bib short designers decided ..read more

What could be a better mode of transportation for five young B.C. shredders embarking on classic southern B.C. roadtrip than an old skoolie dubbed the Cool Bus? With the legendary freeride TV shows from the 2000s serving as inspiration and Shimano’s new gravity shoes on their feet, Jacob Murray, Natasha Miller, Lucy Van Eesteren, Mateo Quist and Ryder Bulfone climb aboard the Cool Bus and set out on a four-day, 1,000-kilometer pilgrimage into the past.  ..read more