Are you a seasoned indoor cycling enthusiast? Maybe you’re a more recent cyclist who has discovered a love for riding. When you’re hopping on the saddle at any level, a goal that unites most is to rock your workout - to improve your fitness. But contrary to traditional conventional wisdom, increasing your cycling performance isn’t just about pushing the pedals harder. In fact, recovery is a crucial - and increasingly appreciated - necessity of any successful fitness routine. What does recovery really mean though, beyond a trending buzzword? And how do you successfully approach and design a sma ..read more

Introducing Technium, Technium L, and Twinspark Eyewear Shimano has been a trusted name in the cycling world for more than a century, consistently delivering the highest quality components, gear, and apparel. Shimano's line of cycling-specific eyewear is no exception, becoming the go-to choice for discerning riders seeking the optimal combination of eye protection, visual clarity, all-day comfort, and contemporary on-bike style. Whether your two-wheeled passion revolves around road riding, mountain biking, gravel adventures, daily commuting, or all of the above, Shimano makes eyewear specifica ..read more

In a fitness funk? You’re not alone. In general, only 12% of people feel that their overall well-being is where they know it should be - whether physically or mentally, according to the recent Global Wellbeing Report. Fortunately, there’s reason to be optimistic: 65% say getting back into moving their bodies helps solve for both. And at Shimano, we know objectively that indoor cycling is one of the most ideal options for reconditioning - or even getting started in the first place. Still, if you’ve fallen out of the saddle for a spell, it can be even harder (and higher risk for injury) to get b ..read more

By Demar Jackson Finding the right fit in your everyday life is challenging. Not just socially, romantically, or even occupationally, but in everything you decide to do and be a part of. Uncovering the perfect, unique balance can seem foreign and cinematic these days, especially when life is delivering countless hardships. During these times, your everyday fitness can feel less attainable, and the healthy habits you had in place become even less maintainable. We tend to lose sight of our own goals, our own peace, and what brought us true happiness once we fall out of the patterns that kept us ..read more

By Demar Jackson Shimano Indoor Cycling Ambassador Demar Jackson is ready to make a big change in the new year! In this article he shares how he’s preparing for his “New Beginning” and how to move forward through challenges and changes. 2024 is here, and it's bringing new opportunities! As nerve-wracking as it is to face another year head on, I want you to take a moment to truly appreciate what you were able to accomplish in 2023. The perceived small and big moments, the good and the bad, you made it through each and every one. Everything this past year that you have been through has mattered ..read more

SPD-Compatible MTB Shoes For Trail, Enduro, and Downhill Get rowdy on rugged DH tracks. Go big on backcountry epics. Smash out more laps on the local trails. Shimano's new GE Gravity Enduro MTB shoes come from 30+ years of clipless pedal expertise. They are purpose-built for precision control and uncompromising performance for aggressive trail, enduro, and downhill riding. Whether it’s the chundry chutes of the World Cup circuit, the rowdy stages of the EWS, or local hardcore trails around the world, Shimano’s GE Mountain Bike shoes are born to help make your mark on the trail. The entire Sh ..read more

Flat Pedal MTB Shoes For Trail, Enduro, and Downhill From foot-out-flat-out descents to sure-footed hike-a-bikes, Shimano’s Gravity Flat  MTB shoes give riders the perfect blend of connectedness and freedom. Born from three decades of offroad footwear expertise, the GF series is built for confidence in technical, rugged terrain while delivering premium flat pedal performance for aggressive trail and downhill riding. The entire Shimano GF family is carefully designed and purpose-built with the following technologies, which trickle down throughout the lineup: ULTREAD GF Outsole for Durable ..read more

Enhance Your Grip with Shimano ULTREAD Gravity Flat and Enduro Soles Battered, beaten, and taken for granted, the sole of the MTB shoe is the critical connection between rider and bike. And when it comes to mud fests, high-speed descents, rocky power climbs, and high-altitude hike-a-bikes, the right shoe sole can make all the difference. It allows us to ride the fine line of better control, increased support, and more comfort on and off the bike. That’s why Shimano developed ULTREAD Gravity, the latest generation of MTB sole that excels in the rough and tough demands of aggressive enduro, dow ..read more

Choosing the Right SPD-SL Clipless Road Cleats  SPD-SL cleats are the secure, reliable interface between Shimano road pedals and shoes, connecting rider and bike. They offer a wide, stable pedaling platform, easy operation, and long-lasting performance. And they also feature an inherently walkable design that allows for those quick pit stops or coffee breaks without the need for cumbersome covers.  As a critical contact point–the pedal-shoe connection is where our body transfers power to the machine and creates speed on the bike–the SPD-SL system can be precisely tuned to each ride ..read more

Ready to take your indoor cycling skills to new heights? Whether you’ve just recently gotten started on your indoor cycling journey, or have been a longtime enthusiast looking to enhance your performance - you’ve come to the right place. We’ve brought together the top pointers from four industry luminaries:   Victor Self Senior Vice President: Talent and Diversity, Inclusion, & Belonging Barry’s Formerly National Director, Innovation, & Experience, Wheel at Flywheel Sports.     Mimi Benz Founder & Owner Sweat Cycle, Sweat EXT, & BTHR   Demar Jackson Fitne ..read more