Faster Transitions for Race-Winning Efforts  Blink, and you might miss racers blazing through T1 – the transition between swim and bike – of any short course, Olympic-distance triathlon. Pro triathletes get through this key transition in less than a minute, which doesn't sound like a significant portion of these nearly two-hour races. However, important tactics are at play here, like making it into the lead group of the bike that can make or break a race for top racers. Plus, the gap between the gold, silver, and bronze medals in the 2020 Tokyo Olympics men’s triathlon was just 20 secon ..read more

Where your bib-short meets the saddle is both a sensitive and crucial point. The ‘tail end’ of your cycling experience can hugely impact how a ride feels. That’s why Shimano’s bib short designers decided to work together with the professionals of bikefitting.com and make sure this all-important point of contact is as scientifically supported as possible. Better Bibs Through Science Where your bib-short meets the saddle is both a sensitive and crucial point. The ‘tail end’ of your cycling experience can hugely impact how a ride feels. That’s why Shimano’s bib short designers decided ..read more

What could be a better mode of transportation for five young B.C. shredders embarking on classic southern B.C. roadtrip than an old skoolie dubbed the Cool Bus? With the legendary freeride TV shows from the 2000s serving as inspiration and Shimano’s new gravity shoes on their feet, Jacob Murray, Natasha Miller, Lucy Van Eesteren, Mateo Quist and Ryder Bulfone climb aboard the Cool Bus and set out on a four-day, 1,000-kilometer pilgrimage into the past.  ..read more

Whether sprinting for a WorldTour win, racing on the track, or going for your best time trial finish of the season, just fractions of a second can make all the difference. Mere millimeters can separate winners from the rest of the field. Wasted watts become wasted opportunities. It's these razor-thin margins—and the unrelenting need for optimal power transfer—that drove the development of Shimano’s new S-PHYRE RC903 PWR  road cycling shoes. The same shoes that will adorn the feet of some of the world’s fastest riders this summer at the biggest races of the season. Designed for powerful ..read more

Hannah Otto and Bradyn Lange Showcase New S-PHYRE Footwear Endurance mountain bike racing took another leap forward in 2024 at the Sea Otter Classic, kicking the season off with stacked professional fields and fierce racing over the 100-kilometer course. As the first stop of the Lifetime Grand Prix, it was a key race for many top athletes looking to set the stage for a solid MTB and gravel campaign this year. For Shimano-sponsored pro racers, Hannah Otto and Bradyn Lange, Sea Otter also presented an opportunity to test the new S-PHYRE XC903 mountain bike shoes in a race format. While Lange s ..read more

In the world of indoor cycling, conventional wisdom states that there are two types of workouts to pick from: either (a) high-intensity interval training (HIIT) or (b) steady-state riding. Is it true? At Shimano, we believe there's so much more to indoor cycling. To bust the myths & unlock what you can achieve on the bike, we’ve brought together several luminary experts to walk us through the facts: Emily Booth Master Educator - Indoor Cycling at Life Time Fitness & Stages Indoor Cycling, Member NASM Scientific Advisory Board Emily has been teaching indoor cycling for over 20 years ..read more

Are you a seasoned indoor cycling enthusiast? Maybe you’re a more recent cyclist who has discovered a love for riding. When you’re hopping on the saddle at any level, a goal that unites most is to rock your workout - to improve your fitness. But contrary to traditional conventional wisdom, increasing your cycling performance isn’t just about pushing the pedals harder. In fact, recovery is a crucial - and increasingly appreciated - necessity of any successful fitness routine. What does recovery really mean though, beyond a trending buzzword? And how do you successfully approach and design a sma ..read more

Introducing Technium, Technium L, and Twinspark Eyewear Shimano has been a trusted name in the cycling world for more than a century, consistently delivering the highest quality components, gear, and apparel. Shimano's line of cycling-specific eyewear is no exception, becoming the go-to choice for discerning riders seeking the optimal combination of eye protection, visual clarity, all-day comfort, and contemporary on-bike style. Whether your two-wheeled passion revolves around road riding, mountain biking, gravel adventures, daily commuting, or all of the above, Shimano makes eyewear specifica ..read more

In a fitness funk? You’re not alone. In general, only 12% of people feel that their overall well-being is where they know it should be - whether physically or mentally, according to the recent Global Wellbeing Report. Fortunately, there’s reason to be optimistic: 65% say getting back into moving their bodies helps solve for both. And at Shimano, we know objectively that indoor cycling is one of the most ideal options for reconditioning - or even getting started in the first place. Still, if you’ve fallen out of the saddle for a spell, it can be even harder (and higher risk for injury) to get b ..read more

By Demar Jackson Finding the right fit in your everyday life is challenging. Not just socially, romantically, or even occupationally, but in everything you decide to do and be a part of. Uncovering the perfect, unique balance can seem foreign and cinematic these days, especially when life is delivering countless hardships. During these times, your everyday fitness can feel less attainable, and the healthy habits you had in place become even less maintainable. We tend to lose sight of our own goals, our own peace, and what brought us true happiness once we fall out of the patterns that kept us ..read more