How to connect with SMTP – different WordPress plugins and tools examples
Elastic Email
by Filip Blajet
3d ago
If your goal involves sending emails directly from your hosting or domain, you might initially need to arrange an SMTP connection. While this task doesn't require coding proficiency and isn't excessively time-consuming, newcomers might encounter some difficulties during their initial setup. Therefore, we'll demonstrate various plugins and tool examples to ensure proper setup. SMTP connection... The post How to connect with SMTP – different WordPress plugins and tools examples appeared first on Elastic Email ..read more
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Email Deliverability – Its Role, What Affects It and Best Practices
Elastic Email
by Elastic Email
5d ago
Every business relies on emails to nurture leads, promote campaigns, and drive sales. Truth be told, sending emails to users is more than just communication. It is a channel for fostering trust and elevating brand value through consistency.  The scope of email marketing is so enormous that global revenue is projected to be $17.9 billion... The post appeared first on Elastic Email ..read more
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The Art of Email Campaign Testing: Key Strategies for Success
Elastic Email
by Ula Chwesiuk
1w ago
In marketing, customers can be rather fickle, and acquiring leads and potential buyers through email is a challenging endeavor. Creating effective and high-performing email campaigns requires data-driven optimization, and A/B testing is a powerful tool to achieve this. Let us examine some considerations and strategies for successful email campaigns. Table of contents 1. Before you... The post The Art of Email Campaign Testing: Key Strategies for Success appeared first on Elastic Email ..read more
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6 Benefits of Email Service Provider for Small Businesses
Elastic Email
by Elastic Email
1M ago
Any business owner familiar with email marketing or development knows how vital a sound email system is for customers. A workflow for branded, well-run emails is essential for getting effective marketing and critical information across. But, not all of these systems are created equal. A generic service can limit your capabilities and undermine your brand's... The post 6 Benefits of Email Service Provider for Small Businesses appeared first on Elastic Email ..read more
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How to Re-engage Three Inactive Email Subscriber Types
Elastic Email
by Elastic Email
1M ago
Email marketing is one of the most efficient and cost-effective ways to generate traction and convey your message to the intended audience. A well-thought-out email marketing campaign makes it possible for you to share relevant information and promote your solutions with ease. The effectiveness of your email marketing campaigns is highly dependent on the size... The post How to Re-engage Three Inactive Email Subscriber Types appeared first on Elastic Email ..read more
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Why You Should Move to Elastic Email – Campaign Monitor Alternative
Elastic Email
by Ula Chwesiuk
2M ago
Choosing the best and most affordable email service provider is not an easy task to do. Maybe you’re searching for your first ESP, or you’re not satisfied with your current one. Or maybe you’re looking for a Campaign Monitor alternative. In this article, we’ll show you all the reasons why Elastic Email is your best... The post Why You Should Move to Elastic Email – Campaign Monitor Alternative appeared first on Elastic Email ..read more
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How to Use Email in Your Omnichannel Marketing Strategy
Elastic Email
by Elastic Email
2M ago
Imagine a world where every business interaction feels like it's crafted just for you. Well, that's what customers expect today with 56% more likely to become repeat buyers after just one personalized experience. But how can you create this kind of customer journey? By embracing an omnichannel approach in your marketing strategy. A vital part... The post How to Use Email in Your Omnichannel Marketing Strategy appeared first on Elastic Email ..read more
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Email Marketing Analytics – Crucial Stats and Metrics
Elastic Email
by Filip Blajet
2M ago
Regular monitoring of your email marketing results is crucial. It's not just about sending emails; it's about continually assessing and enhancing results. Take a closer look at the critical metrics that are essential and should be reviewed routinely. Table of contents Open rate Clicks and CTR Bounce rate Is your list growing? Complaints and unsubscribes... The post appeared first on Elastic Email ..read more
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Email Marketing Analytics – Crucial Stats and Metrics
Elastic Email
by Filip Blajet
3M ago
Regular monitoring of your email marketing results is crucial. It's not just about sending emails; it's about continually assessing and enhancing results. Take a closer look at the critical metrics that are essential and should be reviewed routinely. Table of contents Open rate Clicks and CTR Bounce rate Is your list growing? Complaints and unsubscribes... The post appeared first on Elastic Email ..read more
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Elastic Email Introduces AI Text Tool to Its Email Designer
Elastic Email
by Ula Chwesiuk
3M ago
We’re definitely at the point where artificial intelligence (AI) has become omnipresent. Fascinated by generative artificial intelligence, we are learning to use it to save time and increase productivity and creativity. It has created an opportunity to do our tasks faster if artificial intelligence helps us create text or generate images. We just need to... The post Elastic Email Introduces AI Text Tool to Its Email Designer appeared first on Elastic Email ..read more
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