Email marketing is one of the most efficient and cost-effective ways to generate traction and convey your message to the intended audience. A well-thought-out email marketing campaign makes it possible for you to share relevant information and promote your solutions with ease. The effectiveness of your email marketing campaigns is highly dependent on the size... The post How to Re-engage Three Inactive Email Subscriber Types appeared first on Elastic Email ..read more

Choosing the best and most affordable email service provider is not an easy task to do. Maybe you’re searching for your first ESP, or you’re not satisfied with your current one. Or maybe you’re looking for a Campaign Monitor alternative. In this article, we’ll show you all the reasons why Elastic Email is your best... The post Why You Should Move to Elastic Email – Campaign Monitor Alternative appeared first on Elastic Email ..read more

Imagine a world where every business interaction feels like it's crafted just for you. Well, that's what customers expect today with 56% more likely to become repeat buyers after just one personalized experience. But how can you create this kind of customer journey? By embracing an omnichannel approach in your marketing strategy. A vital part... The post How to Use Email in Your Omnichannel Marketing Strategy appeared first on Elastic Email ..read more

Regular monitoring of your email marketing results is crucial. It's not just about sending emails; it's about continually assessing and enhancing results. Take a closer look at the critical metrics that are essential and should be reviewed routinely. Table of contents Open rate Clicks and CTR Bounce rate Is your list growing? Complaints and unsubscribes... The post appeared first on Elastic Email ..read more

Regular monitoring of your email marketing results is crucial. It's not just about sending emails; it's about continually assessing and enhancing results. Take a closer look at the critical metrics that are essential and should be reviewed routinely. Table of contents Open rate Clicks and CTR Bounce rate Is your list growing? Complaints and unsubscribes... The post appeared first on Elastic Email ..read more

We’re definitely at the point where artificial intelligence (AI) has become omnipresent. Fascinated by generative artificial intelligence, we are learning to use it to save time and increase productivity and creativity. It has created an opportunity to do our tasks faster if artificial intelligence helps us create text or generate images. We just need to... The post Elastic Email Introduces AI Text Tool to Its Email Designer appeared first on Elastic Email ..read more

A few months ago, Google and Yahoo announced they would be changing their email authentication requirements starting in February 2024. What used to simply be good practice is about to become a requirement. These changes are intended to ensure email recipients only receive valuable and wanted mail. If you want your emails to always reach... The post Google and Yahoo’s New Email Authentication Requirements appeared first on Elastic Email ..read more

Ending up in the spam folder is the worst nightmare of every marketer. If you’re not careful, it may happen even if you’re sending relevant emails to the audience that agreed to receive messages from you. Imagine your neatly crafted campaigns landing straight in the trash. Doesn't sound good, does it? Luckily for you, there... The post How to Avoid the Spam Folder: a Comprehensive Guide appeared first on Elastic Email ..read more

The world of digital marketing is constantly evolving. Some channels increase in popularity, as others tend to fade away. Email marketing’s strong position remains unchanged over the years. Driving $36 for every dollar spent, email proves to be the most profitable and essential marketing channel for any marketer. Though, to make your email marketing successful... The post 2024 Email Marketing Trends and Predictions appeared first on Elastic Email ..read more

The content creation process can be time-consuming. Coming up with new ideas and ensuring each original post is better than the last can be overwhelming. But when you learn how to recycle content, it can be a game changer. In this article, we’ll explore how to repurpose content for email marketing and seven ways to do... The post 7 Ways to Repurpose Content for Email Marketing appeared first on Elastic Email ..read more