How To Market A Game Blog
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This site is based on growing a fanbase around your game in a player-first way. Chris Zukowski writes about and practices a form of marketing that is engaging, warm, encouraging, and most of all practical.
How To Market A Game Blog
4d ago
With the start of 2025 it’s good to look back at the previous year to see what the Steam marketplace looked like. What were people buying? What games were connecting with players? What do fans want more of? Is it overcrowded? Since 2022, every January I take a snapshot of ..read more
How To Market A Game Blog
2w ago
Really, what is my job? I am not a clairvoyant who can predicts what Steam will do or have some special intuition that gives you wishlists. All I do is I go to the hundreds of devs who are willing to share their data with me (like you) and I ..read more
How To Market A Game Blog
2w ago
The Steam Winter sale is going on right now and you might have some Christmas money to spend so I built a huge list for you of the types of games that do well on Steam. I want to inspire you or maybe even just introduce you to the types ..read more
How To Market A Game Blog
1M ago
This is a story of two developers who spent about 6 months making a Wholesome management game and it went on to earn $750,000 (pre cut gross) It is an amazing story with something that developers of all types (an genres) can take away from it. The numbers Here are ..read more
How To Market A Game Blog
2M ago
Here is the wishlist graph for We Harvest Shadows where solo developer David Wehle managed to earn over 220,000 wishlists using a trailer, a demo, and some clever marketing: How did he do it? OVER ANALYSIS WARNING: I am including the conversion rate here because I want to remind people ..read more
How To Market A Game Blog
2M ago
The Steam algorithm is tied to promotion: the more external traffic you bring to Steam, the more confident the algorithm is that you have an interesting game and will promote it. Last week I recapped my survey of the developers who participated in the October 2024 Steam Next Fest. In ..read more
How To Market A Game Blog
2M ago
An entirely new Steam Next Fest This year Valve fundamentally changed how developers manage their demos and how they are given visibility within the algorithm (I wrote about these changes here): Also you should totally check out similar analysis from another data cruncher Adam Sharman here. I think these changes ..read more
How To Market A Game Blog
3M ago
At the start of 2024 I decided that every Quarter I would check in to see what games are doing well, how many games are releasing, and what it says about finding success on Steam. I also take a moment to single out games that have earned more than 1000 ..read more
How To Market A Game Blog
3M ago
Which matters more: The game or the marketing? Popular gamedev YouTube personality Jonas Tyroller recently released a video where he argued that the most important factor in your game’s success is whether the game is “good” and that “marketing” is not as important. His argument is that if you have ..read more
How To Market A Game Blog
4M ago
I hear this all the time from indie developers “I love the game making part of being a game developer, but absolutely suck at the marketing part because I have crippling social anxiety.” Somewhere around the social media boom of the 2010s people started concluding that social media = marketing ..read more