
Brandingmag
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Brandingmag is the original branding magazine, an independent journal narrating the discussion around branding with thought leadership from across the globe. Our dedicated team of writers strives to keep readers informed and intrigued with unique work from brands across the globe, concentrating on fresh brand and marketing strategies, executions, identities, development, and overall evolution.
Brandingmag
18h ago
Driving consumer decisions is more complex than ever given today’s marketing landscape, and both sector- and brand-specific insights have their place in shaping this, but there’s an important distinction to be made between the two. When marketers rely solely on broad insights from across their category, they fail to reach the granular precision required to ..read more
Brandingmag
2w ago
Successful partnerships aren’t about borrowing another brand’s shine, they’re about creating new value that neither brand could achieve alone. It’s this fundamental truth that lies at the heart of transformative brand collaborations—collaborations that have reshaped entire industries and redefined consumer expectations. During the launch of Lagos Liga (a premier private league in Nigeria offering young ..read more
Brandingmag
1M ago
This is the tenth installment in a series that unpacks the decision-making factors behind shopper and consumer behavior. A series that focuses on the four drivers of behavior and five barriers that hinder decision making—all factors based on a wealth of knowledge from the worlds of psychology and behavioral science. Together, these foundational WHYs provide ..read more
Brandingmag
1M ago
Let’s get one thing straight—influencers and thought leaders are not the same. While both dominate feeds, their goals and impacts are worlds apart. Influencers are busy grabbing attention, while thought leaders are out there changing perspectives. Influencers know how to steal the spotlight. But thought leaders? They own the stage and are experts in their ..read more
Brandingmag
2M ago
Good fakes (gʊd feɪks) are brands that fake positive values, such as environmentalism, to gain business by manipulating people’s emotions, without following through on their commitments. You want to spend your hard-earned cash on brands you like and trust, right? Corporations are aware of that. And gosh do they want your business. They want your ..read more
Brandingmag
2M ago
Welcome to the Humanity in Branding series, where I explore the growing influence of AI and automation technology through conversations with a variety of people of differing perspectives. This first interview is with Jeremy Goldman, a leading digital marketing and commerce analyst who also serves as senior director of marketing, commerce, and tech briefings at ..read more
Brandingmag
2M ago
In today’s values-led landscape, a well-crafted purpose statement confined to the C-suite isn’t enough. Yet, purpose is still getting stuck in the boardroom. To realize its potential as a driver of sustained profit growth—and attract talent, investment, and customers—purpose should be put to work. It must be unlocked from its siloed, stuck position and brought to ..read more
Brandingmag
3M ago
The marketing field is undergoing a significant shift in how employees contribute to corporate brand building. No longer passive recipients of corporate messaging, employees today play an active role in shaping the organization’s brand strategy—imbuing them with purpose, meaning, and authenticity. By tapping into the collective wisdom and power of your workforce, your business can ..read more
Brandingmag
3M ago
This is the ninth installment in a series exploring the key decision-making factors that explain shopper and consumer behavior, focusing on the four behavior drivers and five barriers that can impede consumer choice and brand use. These factors draw on extensive insights from across psychology and behavioral science. Together, these core “WHYs” offer a practical ..read more
Brandingmag
4M ago
Brand stories are crafted with intent, and both critics and audiences are becoming increasingly aware of this. Amidst this awareness, meaningful actions must compete for space with superficial brand-washing, as the debate over the role brands play continues to grow. We are living in a time of constant change, and the social and environmental challenges ..read more