Everybody knows now that successful organizations are purposeful organizations. When the CEO Purpose Report revealed that 83% of CEOs either have or want a purpose, surely most people’s first thought was “what are the other 17% thinking?” The need for purpose is undeniable. The question now is how to make it happen? How do you ..read more

Family brands can fuel steady business growth for years. They support the lifestyle of founders and create generational wealth. However, we’re operating in a unique moment in time. There are more multi-generational business transitions than ever before. In some cases, next generation family members take the helm with different or more ambitious visions for the future. Plus, family brands are highly attractive to many lower mid-market private equity firms, motivating many family members to sell or bring in an outside investment.  ..read more

A few years ago, you couldn’t go three sentences at an advertising conference without hearing the word “omnichannel.” The notion of omnichannel marketing went hand-in-hand with digital transformation, and promised to seamlessly integrate the consumer experience across digital and physical environments ..read more

A brand’s name is one of its most important company assets. After all, it is the first impression a consumer has about the brand and can make or break how well a consumer remembers it. Not only do brand names need to cut through the clutter to be memorable, but they also serve as a foundation of trust. A brand name can determine if an audience will pay attention and continue to pay attention to its role within a given industry.  ..read more

In today's fiercely competitive marketplace, a strong brand identity coupled with exceptional product quality is the winning formula for success. Amidst the complexities of the current market, the lack of time, and the ever evolving tech, startup business owners and marketers often feel they need to choose, but what matters more to customers, brand identity or product quality?  ..read more

If you ask most brands whether or not they deserve press coverage, the answer is a resounding yes. But push a little further and ask, “Why should anyone write about your brand?” and the answer becomes much more difficult to articulate. This question is never an easy way to start a client meeting, but it is exactly where companies need to start when thinking about crafting a press worthy brand story.   ..read more

The first question many asked when generative AI and chatbots burst onto the scene was “who would lose their job?”. Surely, such a powerful technology would leave lots of humans redundant? It’s a natural reaction. It’s not unfounded either. But it’s also a slightly myopic perspective, and it will only tell the very start of the story ..read more

In May 2019, Coca-Cola European Partners unleashed a premium range of signature mixers on the UK market. At launch, the range was heralded as an ‘exciting new frontier’ for the brand: building on its proud history in drinks and cocktail culture, updated to reflect a growing appetite for more complex flavours from an emergent generation of enthusiasts. The company collaborated with an international brand consultancy to develop an identity for the range, as well as investing significantly in a launch campaign that spanned social media, digital, outdoor, experiential events, bartender training ..read more

Here’s the thing. Design is the twenty-first century business superpower, and it’s built right into the core of what you do. You should be starting every client conversation at the strategy level. You should be the one wearing the superhero cape (or neoprene catsuit… you know, it’s only a metaphor). In short, you should be the first port of call for any business looking to create, implement or manage change by design – not by accident ..read more

We are living the consequences of a system dependent on the logic of relentless growth and dissatisfaction. There are figures that speak volumes. Since Steve Jobs launched the iPhone in 2007, Apple has sold more than a billion mobile phones and never seems to have enough. The growth of the brand is chasing an addiction to technology that is already known as the second pandemic of the century. The sector is also notorious for unfair labour practices and for causing a huge amount of electronic waste. The role of branding has been to hide all the nasties by offering a luxurious front end in all ..read more