Is Your Business Asking the Right Questions About Generative AI?
Brandingmag
by Chris Prescher
4d ago
The rise of generative AI tools, such as ChatGPT and Gemini, has been nothing short of breathtaking. In my industry, there is widespread examination of these tools, sometimes before they become public, as we’ve seen with OpenAI’s text-to-video creation tool Sora. While much of the discourse regarding GenAI has focused on automating work processes and ..read more
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Unlocking Brand Impact: The Synergy of Storytelling and Thought Leadership
Brandingmag
by Willem Haen
1w ago
Brand storytelling is the craft of utilizing narratives to convey the essence of a brand. It goes beyond mere marketing messages; by tapping into emotions, a deeper connection with the audience is created. Thought leadership, on the other hand, involves the strategic establishment of an organization as an expert within a specific industry or field ..read more
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How to Get the Biggest Squeeze Out of Your Brand Film
Brandingmag
by Maxwell Frost
1w ago
This topic is a favorite of mine. It revolves around how to build marketing momentum and populate your content calendar with assets from your brand film. Because if you’re anything like me, you enjoy getting the biggest imaginable squeeze out of your marketing budget, and this is exactly how to do that. For those unfamiliar ..read more
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Saying It Right, and Saying It Best
Brandingmag
by Sarah Grech
3w ago
When every brand is vying to be the one that says it loudest, be the one that says it best. Easier said than done, I know. But unlocking your voice—what you say, how you say it—will not only streamline the way you create work, it’ll add a powerful, distinction-driving tool to your toolbox. Tone and ..read more
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Personal Brand Narratives: From Self-Assessment to Strategic Content
Brandingmag
by Gidyon Thompson
1M ago
The conversation around personal branding is not new, but we’ve seen an increase in interest around the subject in the last few years. This is mainly due to the increasing demand for people to rise above the noise that digital platforms are exposing us to. It’s now a case of “stand out or be swallowed ..read more
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Connection Through Collaboration: Brand Remix Culture and Gen Z’s Sonic Youth
Brandingmag
by Bjorn Thorleifsson
1M ago
Gen Z, the generation that has saturated news cycles and dominated social media, wields the unique power to make (or break) brands as they permeate digital channels. This young adult demographic–made up of individuals born between the years of 1997 and 2012–has made it abundantly clear that they will not waste their time on brands ..read more
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Brand Outliers: Maggie Murphy & the Equal-Playing Football Club
Brandingmag
by Cliff Ettridge
1M ago
Maggie Murphy is CEO of Lewes FC, a fan-owned and community focused football club in the UK famous for being the first team in the world to commit to equal playing budgets for their women’s and men’s teams. They’re a big women’s football brand and have campaigned (across football, in general) on a variety of ..read more
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Ever Thought How Service Agreements Define Your Brand Promise?
Brandingmag
by Perri Richman
2M ago
Insurance company Geico consistently communicates its brand promise of “15 minutes or less can save you 15% or more on car insurance.” Some say it’s masterful because it: Publicly communicates to prospective and existing customers what to expect. Creates expectations for employees, and the service levels they’re held accountable for. Reaffirms the value/cost position of ..read more
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Blanding: Untangling the nuanced knot of brand design
Brandingmag
by Hugo Timm
2M ago
How I loved going to watch Tottenham Hotspur play at White Hart Lane. I wasn’t a season ticket holder, so all I could afford was the unimportant midweek matches. I’d cycle up High Rd after work and head to the main gate where an usually friendly steward would let me lock my bike on the ..read more
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Why Fashion Needs to Find Its Voice
Brandingmag
by Sarah Grech
3M ago
There’s no denying it. Visuals have always been in fashion’s driver seat. It makes complete sense, right? The drama of a runway show perfectly executed, culture and subcultures manifested through models in perfectly styled outfits, an iconic brick and mortar on London’s bustling Oxford Street. Fashion’s been, and always has been, a feast for the ..read more
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