Brandingmag
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Brandingmag is the original branding magazine, an independent journal narrating the discussion around branding with thought leadership from across the globe. Our dedicated team of writers strives to keep readers informed and intrigued with unique work from brands across the globe, concentrating on fresh brand and marketing strategies, executions, identities, development, and overall evolution.
Brandingmag
5d ago
If there’s a dollar to be made, a marketer will find it. So, it’s hardly surprising when a shiny new marketing movement sweeps through the industry. A natural progression of the influencer and attention economy, thought leadership has become the go-to content strategy for anyone in need of an attention boost. What once was, “Can’t ..read more
Brandingmag
1M ago
The term brand has no shame. Remorseless in its own ubiquity, it has now lost all meaning. From so-called “personal” brands to born-today, direct-to-consumer businesses claiming they’re the next Nike, the term itself has become commoditized beyond recognition, flung around with all the consideration of a custard pie at a clown convention. Lightweight. Cheapened. Disposable ..read more
Brandingmag
2M ago
Employer branding touches a lot more business functions than most recruiting projects. But in order for your initiatives to succeed, those functions need to understand what you’re asking of them and what they’ll get in return. Otherwise, it’s very likely that someone on the list will object at the worst possible time, sending things back ..read more
Brandingmag
2M ago
The rise of generative AI tools, such as ChatGPT and Gemini, has been nothing short of breathtaking. In my industry, there is widespread examination of these tools, sometimes before they become public, as we’ve seen with OpenAI’s text-to-video creation tool Sora. While much of the discourse regarding GenAI has focused on automating work processes and ..read more
Brandingmag
2M ago
Brand storytelling is the craft of utilizing narratives to convey the essence of a brand. It goes beyond mere marketing messages; by tapping into emotions, a deeper connection with the audience is created. Thought leadership, on the other hand, involves the strategic establishment of an organization as an expert within a specific industry or field ..read more
Brandingmag
2M ago
This topic is a favorite of mine. It revolves around how to build marketing momentum and populate your content calendar with assets from your brand film. Because if you’re anything like me, you enjoy getting the biggest imaginable squeeze out of your marketing budget, and this is exactly how to do that. For those unfamiliar ..read more
Brandingmag
2M ago
When every brand is vying to be the one that says it loudest, be the one that says it best. Easier said than done, I know. But unlocking your voice—what you say, how you say it—will not only streamline the way you create work, it’ll add a powerful, distinction-driving tool to your toolbox. Tone and ..read more
Brandingmag
3M ago
The conversation around personal branding is not new, but we’ve seen an increase in interest around the subject in the last few years. This is mainly due to the increasing demand for people to rise above the noise that digital platforms are exposing us to. It’s now a case of “stand out or be swallowed ..read more
Brandingmag
3M ago
Gen Z, the generation that has saturated news cycles and dominated social media, wields the unique power to make (or break) brands as they permeate digital channels. This young adult demographic–made up of individuals born between the years of 1997 and 2012–has made it abundantly clear that they will not waste their time on brands ..read more
Brandingmag
4M ago
Maggie Murphy is CEO of Lewes FC, a fan-owned and community focused football club in the UK famous for being the first team in the world to commit to equal playing budgets for their women’s and men’s teams. They’re a big women’s football brand and have campaigned (across football, in general) on a variety of ..read more