Benross is celebrating the start of the golf season in style, with its most technically advanced clubs produced to date across the Delta XT, Aero XF, REV2.0 & Tribe SRT.   Designed with the purpose of giving golfers an advantage on the course - without having to break the bank - the Benross have launched two new ranges of drivers, irons and fairway woods to meet all needs.    The new Delta XT range is targeted towards the mid-handicap golfer with its clean and classy design. The innovative Benross Delta XT Driver (£229.00) and Delta XT Fairway Wood (£149.00) feat ..read more

We have made it! We’ve slogged through the cold days and dark nights of winter. The clocks have gone forward and spring is here. In golf terms we have waited nine long months but Major season is here again and it starts with The Masters. Always played in April every year, it is an absolute treat for golf fans. Clear the diary, get possession of the TV remote and get the drinks and snacks in! For the uninitiated, The Masters can seem like a party where we’re not quite sure of the etiquette or the dress code. But don’t worry, here is American Golf’s A-Z guide to The Masters, so we can all be ..read more

TOP 3 reasons why golfers in the UK should consider buying a specialist golf insurance policy: By investing in a specialist golf insurance policy, UK golfers can access enhanced protection tailored to their specific needs. This ensures peace of mind and financial security, allowing them to pursue their passion for the sport with confidence, knowing they are adequately safeguarded against potential risks and losses both on and off the course. Distinctive Coverage for Golf Equipment Unlike standard home insurance policies that primarily safeguard belongings within the home, golfers often ca ..read more

To many, golf has often been paraphrased as the rather pointless pursuit of trying to hit a little white ball into a hole 18 times. It is a futility that all of us golfers will have felt out on the course at one point or another at some stage of our golfing odysseys. However, golf manufacturers are now working on a small, but fundamental change that could alter how we (literally) view golf forever. They are creating visual technology golf balls. These are golf balls that are designed in different ways and with different colours, rather than a single monochrome white. Therefore, it’s only fitt ..read more

0:00 /0:15 1× With a name like Ai Smoke, the immediate thought is of us smoking our drives with Callaway’s latest creation. Using this club, it is easy to imagine the Callaway Paradym Ai Smoke Driver being tested by the boffins close to their base in southern California. Heading into the desert, the ball should travel miles when it is launched into the hot and sunny atmosphere and the thin air. Maybe testing in the old wild west, the analogy would be the whiff of smoke emanating from a cowboy’s pistol as he exited the saloon bar. Of course, no smoke emerges when we hit with a golf driver, bu ..read more

Are you a golfer in the UK? Ever wondered if you need golf insurance?  You might think your household policy has you covered, or maybe you rely on your golf club membership. Some even take the risk without a second thought. But here's the deal: there are two big reasons you might want to reconsider. Liability Did you know that as a golfer, you're legally responsible for every swing? That's right, every ball you hit carries potential risk. Just ask Anthony Lightning, who received nearly £400,000 in damages when a stray ball caught him in the eye at Nidry Golf Course. If you're a club me ..read more

COBRA Golf, a leader in golf club innovation, today introduced the new DARKSPEEDTM, designed to provide the ultimate combination of speed, distance, and feel. The irons feature an all-new hollow body construction filled with feel enhancing foam, as well as re-engineered PWR-BRIDGE™ and PWRSHELL™ technologies to create COBRA’s longest, best feeling game improvement iron to date. the drivers feature groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE™, and advanced A.I. designed PWRSHELL™ H.O.T. Face™ in three models – DARKSPEED LS, DARKSPEED X, and DARKSPEED MAX.  Cobra Darkspe ..read more

TaylorMade Golf, an industry leader in technology and innovation, announces the most forgiving family of drivers the company has produced with the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm².   “We’re all about breaking barriers and never looking back. From the first metalwood to 60X Carbon Twist Face, once we commit and cross a threshold we continue to push the boundaries of innovation. Achieving the 10K inertia mark is yet another ..read more

2024 Golf Calendar It is the start of another year and everything is ahead of us. Golf is no different as we try to imagine how the season will take shape. Here at AMERICAN GOLF, we have picked out some of the highlights and key weeks to put in our diaries for 2024.    JANUARY: 4-7: Not much time for some of the leading players on the PGA Tour to build their way into the new golfing year. World number one Scottie Scheffler and Norway’s Ryder Cup hero, Viktor Hovland, headline the field at The Sentry in Hawaii. It is the first of eight ‘designated’ events on the PGA Tour this year ..read more

It has been another rollercoaster year in the world of golf. There have been incredible performances in the men’s and women’s game, with the Ryder Cup and Solheim Cup in successive weeks in September providing the biggest highlights. But again, events in clandestine meetings off the course have dominated the agenda with LIV Golf not going anywhere and eye-watering sums of money being at the front and centre of much of the discussion. Here at AMERICAN GOLF, we have tried to sum up the events of a tumultuous season on the fairways.      JANUARY: Rory McIlroy and Patrick Reed pr ..read more