Welcome to Ep.74 with Lee Ginbey, Senior Digital Strategist at Bonfire, leading Performance Digital agency, specialising in SEO and Google. Lee cuts through the jargon and complexity of SEO and digital marketing, to give awesome insights on SEO for ecommerce, the importance of site structure and content and some interesting observations on Google and where he and the Bonfire team see things going in 2021 and beyond. Visit Bonfire here Contact The Cut If you have an ecommerce store, you run a business and want to learn more about driving traffic to your website, or you’re a digital marketing pr ..read more

Welcome to Ep.73 with David Steadman, CEO and Founder of Steadyrack, designers of revolutionary, space saving, bicycle storage solutions. David is a serial entrepreneur and has pivoted from home builder to bicycle storage business owner, with an innovative product embraced by cyclists and corporations all over the world. David shares the story of Steadyrack, from the first idea, at a family BBQ, to product development, expansion and ecommerce. Visit Steadyrack here Contact The Cut This is an awesome Perth business and ecommerce success story of a personal passion, and some family challenges th ..read more

Welcome to Ep.72 where we talk to Robert Gibson, Commercial Partnerships Manager for Klarna. Klarna is a ‘Paypal meets Afterpay’ model of online payments and the company’s mission is to create the ‘smooothest’ possible transactions for ecommerce to benefit customers and merchants. Visit Klarna here Contact The Cut This Shopify interview will be awesome for just about any merchant that is looking to offer their customers simpler and easier transaction options, and it will be super interesting for businesses selling to international markets. The more flexibility and options you can give customer ..read more

Ding-ding! And the gloves are off for Ep.71 as we talk to another Perth ecomm entrepreneur who is doing great things. Ash Belcastro is Founding Director of MMA fight gear and apparel brand Engage. This is a great interview with a high energy and motivated ecommerce businessman who operates in the exciting world of hand-to-hand combat and the athletes who take to the ring. Check out Engage here Visit The Cut here We love Ash’s story, and we think you will too because this Shopify interview is another celebration of WA business success. Like so many ‘ecommers’, Ash started Engage because fight t ..read more

Happy New Year and welcome to Ep.70, our first for 2021. We talk to our old mate Jane Magoffin, Senior Account Manager with Brisbane-based Reload Media. Reload are digital marketing specialists and spend a lot of their time working with ecommerce brands, plus a range of different businesses. Jane’s focus is on paid advertising and our conversation revolves around her specialisations, her best insights, how Reload and their clients have done in 2020 and what they’re excited about for 2021. Visit Reload here Contact The Cut here This Shopify interview has been custom made for any ecomm business ..read more

Welcome to Ep.69 where we talk to Megan Winter Co-Founder of Unstoppable Ecommerce, a Brisbane-based consultancy specialising in Facebook advertising and educating ecommerce business owners on how to get the most from their Facebook advertising and marketing. Visit Unstoppable here Connect with The Cut here In this Shopify interview, all ecommerce business owners and merchants will learn tons from Megan, who has built her ecommerce marketing skills working with businesses big and small, all over the world. Bringing her strategies back to Australia, Megan and her business partner Karyn focus on ..read more

Hello and welcome to Ep.68 where we talk to Phillip Rivers, Founder of Go Tetra, ecommerce email marketing specialists. Based in Brooklyn, NYC, USA, the Go Tetra approach is based on the idea that the unsung hero of ecomm is… email! And this is often the most neglected marketing channel too. Based on that concept, Phillip and his team work with ecommerce business owners to unlock sales growth potential in their email marketing. Visit Company here Connect with The Cut here This Shopify interview will be valuable to every ecommerce merchant and business owner who is not doing any real, tactical ..read more

This is Ep.67 and we’re talking to Phillip Akhza, Founder of Arka packaging. Phgillip is based in San Francisco and Arka is (we think) the only custom packaging app on Shopify. It helps ecommerce merchants to source and design their own, custom, branded packaging, and they offer cost effective options for online businesses of all sizes. Visit Arka here Connect with The Cut Hearing from Phillip on Arka’s approach to custom packaging, will be super interesting for any merchant that wants to access entry-level packaging, or improve the customer-experience with custom-branded packaging that presen ..read more

Welcome to Ep.66 where we talk to Stephen Carl, Founder of Needle Movement, a Brooklyn USA consultancy specialising in digital marketing for ecommerce. Needle Movement are focussed on helping businesses achieve, you guessed it, needle movement ie. Growth! Stephen and the Needle Movement team cover a range of digital marketing specialisations, with a real focus on ecommerce-specific email marketing. Visit Needle Movement here Connect with The Cut This Shopify interview is custom made for just about any business with a website, let alone an online store. So if you’re selling online and want to i ..read more

Welcome to Ep.65 where we talk to Neil Luo, Head of Growth from Airwallex, an international transactions company with a strong focus on helping ecommerce businesses. Airwallex is not a bank, they’re way better. Airwallex gives business people who are trading internationally, a simple, efficient and cost effective way to make and receive payments in local currencies. When receiving payments for your goods and paying suppliers, the advantages for progressive online businesses are huge. Visit Airwallex here Contact The Cut here This Shopify interview will be interesting and valuable for every eco ..read more