I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear. Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind. So I knew I needed to get her on the podcast to find out how she did it. You’ll learn: ?The one monthly marketing activity that has exploded ToyCycle’s sales ? The importance of understanding your sales funnel ?The value of und ..read more

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I’m sharing a process for slashing the items on your “To Do List” without creating even more stress about all the things you’re not doing.  Listen in and learn: Why a big “TO DO LIST” is the Kiss of death for people like us. The 3 step process to figure out what your Business needs right now. How to spend more time working in your zone of genius.  Episode website: http://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168 Links menti ..read more

If there is ONE thing that nearly all ecommerce store owners have in common it’s this – they’re chronically underpaid and overworked. And on top of that, many are struggling with debt repayments that gobble up their profits and prevent them from growing. In this episode, I’m talking with Ciara Stokeland, the author of “Inventory Genius” about strategies any store owner can use to stop struggling to make ends meet, turn the ship around, and emerge debt free and profitable. Listen in and  learn: ? How setting profit goals helps you make better business decisions ❌ Why more sales may NOT be ..read more

Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales. I opened the membership to about 70 people. I did it because I thought it would be the easiest way to offer support and teach them what I had learned the hard way. I couldn’t have been more wrong. It just about killed me, and 5 months after I started, I was ready to close the doors. What I know now is that a Membership is a great way to provide ongoing training and support. The truth is that I wa ..read more

In this episode, I revisit my bumpy eCommerce journey, sharing the good, the bad, and the ugly that eventually led to my success. Despite the struggles, what came out of them is valuable for anyone feeling the slow grind of business growth. We've kicked off the Reliable Revenue course, and for those who couldn't join, I'm offering 4 actionable steps you can implement this year to see significant progress. Dive in to discover these strategies and learn how consistent effort can transform your business journey. RELATED LINKS: A Year Of Collaborations https://thesocialsalesgirls.com/a-year-of-res ..read more

Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle.  Tune in and find out if you’ve got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/   How Long Will It Take You To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/   Here’s What To Do ..read more

In this episode, we share a pricing strategy that most store owners don’t use. Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.   You’ll learn: Why you can’t afford to sell anything for $10. A different way to calculate the selling price of your products. How to make sure you get paid and have funds available to hire help Listen in as Susan shares this pricing str ..read more

Last summer I spoke with Danielle Beauregard, owner of Fusion By Design Collars, about how she transformed her business last year. During the conversation she said “We’re getting consistent revenue now,” and the confidence in her voice made me smile. Danielle had participated in my Reliable Revenue program in January. It is an eight week course combined with coaching, designed to get store owners bringing in predictable, reliable revenue that they can count on every month. I thought you might like to hear what happens in the 8 weeks we work together from a member’s perspective. Tune in to lear ..read more

Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months.   Listen in and find out: ? How Sam finally “put down the tape gun” and started working ON, not in, her business. ⚙️ What happened when she implemented an automated system to put sales on auto-pilot. ?How Sam kept earning a paycheck while on bed rest for seventeen months. Sam's story is a testament to the resilience and growth possib ..read more

On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner. In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard.  To ensure your ecommerce store's emails don't end up in the spam folder, it's crucial to act now.    Tune in and learn: ❓ What’s changing and why ☑️ How to comply with the new requirements ? Why making these changes will make yo ..read more