Wondering how to bring your business’s in-store experience online? An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands. In the following post, we’re sharing the key to successful offline-to-online marketing — as well as five tried-and-tested strategies you can use to build your take your community online. What is Offline-to-online Marketing?  “Offline-to-online mark ..read more

LaterCon is back, and it’s bigger and better than ever before! Join us on September 29th at 8 AM PT (11 AM ET) for a day full of industry-leading sessions from entrepreneurs, creators, and social strategy experts. You’ll learn how to: Strengthen your presence across all social media channels Build a hyper-engaged community  Drive more clicks (and sales!) from social  What’s more, LaterCon is still totally free, and totally digital. So you can join from pretty much anywhere! Get your (free!) ticket now:   What is LaterCon? LaterCon is a free digital conference for anyone who w ..read more

Hispanic Heritage Month kicks off on September 15th, and recognizes the contributions made by the Hispanic and Latinx community to the history, culture, and achievements of the United States.  And while Hispanic Heritage Month is becoming more well-known, showing your support on social media can help raise further awareness.  Not sure where to start? Don’t worry, we’ve got you covered with five ways to support Hispanic Heritage Month on social media in 2021 and beyond.  Table of Contents: Why Brands Should Support Hispanic Heritage Month Hispanic Heritage Month: A Brief History ..read more

Twitter is a go-to platform for connecting with your community, sharing breaking news, and showcasing your brand’s personality. But did you know that you can also make money on Twitter? In recent months, Twitter has rolled out several new e-commerce tools — and they’re ideal for brands and creators looking to drive revenue on the app. Keep scrolling to discover some tried-and-tested money-making strategies: 7 Ways to Make Money on Twitter With 199M daily active users, Twitter is one of the largest social media platforms — and the potential to reach new customers is huge. But how can you get in ..read more

Looking for some expert Instagram marketing tips? With a savvy algorithm and a suite of innovative tools, Instagram continues to be a way to reach new audiences and drive sales. If you’re looking to grow your business on Instagram, we know exactly how to help. Here are our top 13 Instagram marketing tips — backed by social media experts: Tell Your Story Use a Link in Bio Tool Be Consistent With Content Pillars Create Shareable Graphics and Memes Post to Instagram Reels Optimize Your Profile for Search Find Your Best Time to Post Hide Your Hashtags in the Comments Include Closed Captions Share ..read more

Calling all creators: TikTok’s launched a monetary program to pay the best and brightest for their viral content, the TikTok Creator Fund. The program is the platform’s latest foray into social commerce, so if there was ever a time to focus on growing your TikTok community, it’s now.  We’re breaking down how to apply to the TikTok Creator Fund, who’s eligible, and most importantly — how you’ll get paid, so you can start cashing in! How Does the TikTok Creator Fund Work? First announced in July 2020, the fund is committed to doling out $1B over the next three years to allow creators to ear ..read more

How often should you post to Instagram each week? If you work in social media, you’ve probably asked yourself this exact question at one point or another. To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos). Here’s what we found: How Many Times Should You Post on Instagram Per Week?  Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. Similarly, posting more typically equals more likes and comments in total. However, the rate of reach and engagement per individual post varies as more posts ..read more

Welcome back to Later’s SelfMade series, where we showcase small business owners, their journeys, and tips for aspiring entrepreneurs. We spoke to Annabel Okeya, founder of Seventh & Oak, an independent brand of handmade and eco-friendly home fragrance goods based out of Ontario, Canada.  Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. In May of 2020, Annabel noticed a growing trend in the candle industry. More often than not, she found that store-bought candle ..read more

If you’re new to the world of Twitter, welcome on board! Twitter is a great platform for businesses and creators. It’s perfect for announcing company news, joining trending conversations, developing your brand’s voice, and driving online traffic. In this Twitter for beginners guide, we’re walking through all the basics — from setting up your profile to creating a killer content strategy that supports your goals. Twitter for Beginners: 6 Steps to Set You Up for Success Set Up Your Profile Learn the Twitter Lingo Use Twitter’s Different Content Offerings Create a Content Strategy Build Your Twi ..read more

Ready to add some killer Instagram hacks to your social strategy? From growth tactics to design tips — these Instagram hacks will help you work smarter, not harder. Table of Contents: Instagram Efficiency Hacks Instagram Stories Hacks Instagram Reels Hacks Instagram Feed Post Hacks Instagram Profile Hacks Instagram Growth Hacks Instagram Wellbeing Hacks Instagram Efficiency Hacks  Looking to streamline your workflow? These hacks will help you save time and maximize your efficiency: #1: Create Saved Replies for DM FAQs If you’re running a business, you likely come across FAQs in your DMs ..read more