Thanks to their high-profile, end-of-aisle position, shoppers pay extra attention to retail end caps — and that means you should, too. From over-the-top eye-grabbers to workmanlike displays that get the job done without being too flashy, well-thought-out end cap features can make a world of difference when it comes to getting customers to engage with your products or brand. Of course, end caps are about more than just displaying merchandise; they’re often designed to tempt shoppers to experience a product or to give select brands a visual boost. They also assist shoppers in navigating from one ..read more

Dick’s Sporting Goods Case Study Innovation is increasingly the name of the game in retail. Now that customers are basically able to buy whatever they want or need from the comfort and safety of home, many brands and retailers are focused on creating special experiences that motivate shoppers to get out of the house and stop by for a visit. And some retailers are going big — very big — with this idea. A fascinating example of this is Dick’s Sporting Goods, which has been working on a series of ambitious prototype stores and fixtures. The sports and fitness giant wanted to design an experimenta ..read more

The annual advent of “sunglass season” in the retail industry triggers a tremendous amount of planning, coordination and creativity between sunglass brands and the retailers who sell them to the consumer. Of course, there is one other essential player in this equation — the people who make the retail displays that invite shoppers to engage with the sunglasses, see how they look in the mirror and then pop them into the shopping cart. This retail case study offers an inside look at how an experienced custom fixture manufacturer that has built decades-long relationships with top U.S. brands and r ..read more

Our work often creates opportunities to collaborate with great clients on amazing projects. Today, we’d like to share this mini case study offering a closeup look at a special project we did with Staples. PROJECT BACKGROUND: Visual Creations and Rose Displays (VCI-Rose) had already collaborated with Staples on the office supply giant’s high-profile initiative to change how consumers view their stores. Key elements of the Staples transformation include showcasing innovative branded products, creating in-store co-working spaces and building community engagement. Staples’ vision and ongoing execu ..read more

Retail is an industry that is constantly evolving. However, significant changes such as the eCommerce boom, changing customer expectations or new trends and technologies are usually stretched out over time — months, shopping seasons, even years. But what happens when the entire industry is forced to change fundamental practices almost literally overnight? Such are the challenges presented by the COVID-19 public health crisis. Bracing for the Next Normal Bricks and mortar retail has been one of the many sectors devastated by the COVID-19 pandemic. Beginning in March 2020, many retailers began ..read more

COVID-19 Solutions for All Workspaces — Off the Shelf or Fully Customized In our three-plus decades of working closely with retailers to supply displays, fixtures and merchandising solutions, we never imagined that we would one day mobilize our company to provide business customers with essential safety products they need to operate during a global pandemic. However, we feel incredibly grateful to be able to help. In order to supply retailers, restaurants and businesses across the nation with protective solutions to safeguard their customers and staff, we have reconfigured our manufacturing o ..read more

Responding to the need to help you safeguard your staff and your customers, we have developed innovative solutions designed to promote proper social/physical distancing and create a safer environment for everyone. By adapting and customizing Rose Displays products — including frame holders, stands and hardware systems — we design, engineer and manufacture easy-to-install shields and partitions that are ideal for assisting with social/physical distancing in your stores. Whether by using our new shield/partition systems, or working with us to build a custom solution, we have the flexibility to ..read more

Dear Valued Partners, Each relationship we have with our employees, customers, and communities matters to us, as well as their safety and health. Visual Creations / Rose Displays is adhering to the direction of the Center for Disease Control (CDC), along with the continued guidance issued by the Federal Government and the State of Rhode Island, to ensure the safety of our working environment and staff. In the best defense against COVID-19 we have taken several measures including … Increased the number of individuals working remotely. Temporarily banned all domestic and international trav ..read more

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. However, now that the customer is empowered with so many more shopping options than ever before, you are much more likely t ..read more

The retail space is flooded with imagery – announcements, advertisements, signage, directories, screens, posters, you name it – and no matter where you look, there are dozens of brands fighting for attention. In such a crowded visual space, how can a product or display stand above the rest and truly pop? The answer is right there – POP displays! Otherwise known as Point of Purchase displays or marketing, POP displays are changing the way brands interact with customers in the retail space. When executed properly, point of purchase marketing efforts can yield big profits with a little investment ..read more