IPSY is Making Over the Membership Model
Retail Remix
by jeremy.azures
5d ago
We’ve all heard about subscription models that give customers monetary perks in exchange for recurring purchases. But brands like IPSY are elevating this concept by integrating compelling content, community and exclusive access to products.     IPSY’s merchandising team plays a central role in bringing the brand promise to life. Led by Chief Merchandising Officer Kristy Westrup, the merch division tests more than 8,000 products per year to curate the best assortment for customers. During this week’s Retail Remix, we dig into this process, as well as:  How merchandising collabo ..read more
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AI in Focus: Lessons from Zenni Optical
Retail Remix
by jeremy.azures
1w ago
As CTO and Global General Manager for Zenni Optical, David Ting plays a critical role in determining the company’s key technology investments and experience priorities.   It should come as no surprise, then, that artificial intelligence (AI) has been at the top of his priority list. During this week’s Retail Remix, he shares how he researched, tested and optimized AI investments for the business. He shares insights on: How consumers search and browse on the Zenni Optical site, and how these behaviors have dictated the company’s technology decisions;  Different AI applications and ..read more
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What Retail Brands Can Learn from Beyoncé
Retail Remix
by jeremy.azures
3w ago
Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator.     It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss:   How the culture of brands has evolved, and how culture impacts commerce; What commerce brands c ..read more
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Inside the World’s Most Innovative Retail Stores
Retail Remix
by jeremy.azures
1M ago
As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more.     During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss the key trends he’s uncovered in his tours around the world, as well as what he loves most about some of the Big Apple’s top shops. Listen to learn:  Why Glossier is a great model for innovative brick-and-mortar storytelling;   H ..read more
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How Boisson Unlocked New Opportunities for NA
Retail Remix
by jeremy.azures
1M ago
Boisson was created to make it easier for consumers to discover and learn about non-alcoholic beverage brands. The company helped jumpstart the market, which is projected to have a 25% compound annual growth rate through 2028.   Founder Nick Bodkins had a vision where Boisson was “the Sephora of NA,” bringing together the power of an immersive ecommerce experience, neighborhood-style stores with passionate employees, and a wholesale strategy that drove growth for new brands. Although Boisson recently announced it would be undergoing a restructuring and immediately shuttering its stores ..read more
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The Future of Loyalty Programs: Community, Crowdsourcing and Beyond
Retail Remix
by jeremy.azures
1M ago
Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow consumers to build beautiful life moments. During this episode of Retail Remix, Kelly Cook, the President of Brand, Technology and Finance for David’s Bridal, shares how the brand has: Developed the Diamond Loyalty Program to reimagine the way friends and family members can co ..read more
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Why Retail Leaders are ‘Stuck Halfway Up the Ladder’
Retail Remix
by jeremy.azures
1M ago
Brian Librach has held leadership positions at various retail brands, from Old Navy to Pacific Sunwear and Urban Outfitters. Needless to say, he’s faced his fair share of hardships and lessons learned.     The one big thing he has found is that many retail leaders are “stuck halfway up the ladder.” This reality ultimately inspired him to write his book: The Retail Leader’s Roadmap.     During this episode of Retail Remix, Brian shares: The big lessons he learned during his rich career in retail;  What he learned from his industry peers while writing the book; and&nbs ..read more
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How Roku is Shaping the Shoppable Content Era
Retail Remix
by jeremy.azures
2M ago
Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.   Roku is helping drive this new era of shoppable content by providing the streaming devices consumers need to access content across apps and devices. Plus, through partnerships with companies like Walmart, it is helping shape the future of the category.     During this episode of ..read more
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Investigating the Evolved Customer Journey: Trends, Challenges & Priorities
Retail Remix
by jeremy.azures
2M ago
Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences?    We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they explore:  The key digital influencers for in-store traffic and activation;   The increasingly central role of inventory visibility and omnichannel inventory management in the customer experience ..read more
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How Juxtapose is Shaping Tomorrow’s Brands
Retail Remix
by jeremy.azures
2M ago
Juxtapose positions itself as a “creation-oriented investment firm,” which means their investment process is based on businesses that don’t exist yet. Focusing on industries that are under-served, Juxtapose’s team then harnesses the power of entrepreneurialism and an investment firm’s diligence to identify and invest in new business opportunities.    During this week’s Retail Remix, Ben West, Partner at Juxtapose, digs into the company’s investment process and how this approach shapes his perspectives on: What makes a successful brand;   How businesses should balance brand bui ..read more
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