Amazon Enhanced Brand Content or EBC refers to premium content, emphasizing the unique value proposition of product/s. Only Amazon-registered sellers can use this feature through images and text placements. It’s a relatively new feature with not enough data available on its performance. Owing to the research and our experience, we’ve found that EBC does work. It increases conversion rates leading to more sales for your business without extra effort or time spent away from what’s important. Below are 6 convincing reasons as to why you should invest in Amazon EBC Service. Can all Amazon Sellers ..read more

Does the prospect of selling your Amazon business for a tidy profit appeal to you? If so, you need to begin by building a brand. If you’re a successful Amazon seller, you know how to find profitable products.  It’s now time to convert your products into a unified brand.  In this guide, you’ll learn the key concepts to get started on creating your Amazon brand. Anatomy of a Brand As a seller on Amazon, an important step forward in the development and success of your business is to build a brand that people will recognize and like.   An effective brand will help drive custome ..read more

As your Amazon FBA business grows and develops, hiring staff to assist you will become inevitable.  Expanding your business by adding Amazon Virtual Assistants (Vas) can seem both overwhelming and expensive.  However, the upside is that hiring assistants provides the opportunity for you to develop your business in ways it can’t if you continue to work alone.  In this article, we discuss the benefits of hiring virtual assistants for Amazon to allow your FBA business to flourish. I also give my recommendation for where to hire the best Virtual Assistants for Amazon. Important to K ..read more

What is Amazon Enhanced Brand (A+) Content? As of 2020, Amazon now allows brand registered sellers to create additional marketing content within their Amazon product listing.  The content is referred to as Amazon Enhanced Brand Content (EBC) or Amazon A+ Content.  These terms are used interchangeably in practice and within this article. Once you’ve answered the question of how to start an Amazon business and become brand registered, this extra real estate Amazon is offering within your listing should absolutely be utilized! In this article, we discuss how to optimize your listin ..read more

What is Amazon Subject Matter? The Subject Matter fields consists of 5 text fields that you enter in order to make your Amazon listing look spiffy. Fifty characters allowed for each field, so there is adequate space to describe your product. How to Become an Expert Amazon’s ranking algorithm is a mystery, but we’ve been told that placing keywords in the content text fields is the most important and effective way to increase your rankings. More than bullets and description backend search terms, keywords are what readers and potential buyers will see first. This has been verified by data from ..read more

Amazon offers a few different and effective ways to advertise your product listings. Sponsored Display (formerly known as “Product Display Ads”) is an ad type that allows for customer remarketing on and off the Amazon platform. With Sponsored Display ads, Amazon can show your ad to a tailored audience, including those that have previously viewed your product but never purchased. It also allows you to target based on shopper search data so that you show up for shoppers who enter a search term similar to your product.  This is unique to Sponsored Display as you don’t have to be sp ..read more

Starting any business takes some front-end effort. That said, there’s not many businesses with lower barrier to entry than the Amazon FBA business. Is this tutorial we go through the basics of how to become an Amazon Seller and how Amazon FBA works.  After reading, you’ll fully understand how Amazon FBA works, what Amazon FBA fees include and will be ready to start your Amazon business today! If you’d like a career and business path with no boss, working on your own schedule and FREEDOM – this article will help you start on that journey. What is Amazon FBA? Amazon FBA, or Amazon Fulfil ..read more

As an Amazon seller, are you overwhelmed by the number of seller tool services available in the marketplace?  How do you know that the tool you’re thinking of selecting or are currently using is right for your FBA business?  In This Amazon seller tool comparison, we break down Helium 10 vs Jungle Scout vs Viral Launch.  At the end we include our pick for best Amazon seller tool of 2021. You can’t go wrong with any of the three products we’re reviewing, but there are differences to highlight.  FBA Global has exclusive coupons for each of the tools.  If you’re planning t ..read more

Amazon’s consistent e-commerce growth and dominance shows no indications of slowing down. There are now over 2 million third-party merchants on the marketplace, sticking out to buyers needs more than fantastic product or low prices. Amazon shoppers can’t find your product listings unless you win the Amazon Buy Box. In this post, we discuss how to get this coveted buy box for your business. The Amazon “Add to Cart” Buy Box has become a hotly contested area of e-Commerce real estate. The Buy Box is chosen by Amazon’s A9 Algorithm and it elevates product listings to the shopper-viewed real estat ..read more

  Before you list a product for sale on Amazon, there are a few things you should do to help increase your odds of success. Here at FBA Global, we know that the separation is in the preparation when selling on Amazon FBA.  In this article we’ll dive into to how to launch a product on Amazon, as well as layout an Amazon product launch plan template for you to follow.  Stick to these steps and you’ll greatly increase your new product launch’s odds of success! Step 1 Perform in-depth keyword research Before you start creating your Amazon listing, first go through your competitor ..read more