In many ways, the onset of the coronavirus pandemic marked a profound and dramatic change to the events industry. However, despite the unprecedented disruption of the past two years, many of these changes will have permanent implications for the sector. In many cases, these changes will be for the better. In this article, we’ll explore some of the biggest trends to help event marketers plan for an uncertain future ..read more

Over the last 18 months, event marketing teams have shown nothing but strength, resilience, and a commitment to innovation. As cancellations became the norm and priorities were forced to shift daily, the entire events industry adopted an adapt-or-fail approach ..read more

Over the next two years, third-party cookies will be phased out of use. Understandably, this news has shaken many marketers. Cookies help us deliver our advertising at the perfect time to land the sale, help us understand our customers better, and help us stay in front of them the multiple times it takes to get them ready to buy. In a digital advertising world built on a foundation of cookies, how do we pivot so we can thrive in a world without the cookies we’ve come to rely on ..read more

About half of all people in the world currently hold at least one social media account, and many people have more than one. Social media is a great way for us to briefly escape from the stresses of the day by connecting with friends, family, celebrities, and brands. But besides the ability to entertain us and connect us with others, social media event marketing also provides an incredible way for event organizers to interact with attendees before, during, and after events ..read more

It’s no secret that some marketers believe that email marketing has lost its effectiveness – they believe that inboxes are simply too full, and you can’t break through the noise. If you’ve heard the same, don’t listen. Email marketing is just as effective as it has always been, offering an incredible ROI of $38 for every $1 spent, which is an astounding 3,800% ROI. The key is breaking through all that noise to reach your customer ..read more

 Tradeshows and similar events have long been essential marketing channels for driving brand awareness and demand. They are especially valuable in new and emerging markets, as well as for businesses selling products with high annual contract values (ACVs ..read more

In light of the enormous disruption of the past year, event managers have been forced to take all their events online. For most of them, the sudden transition was anything but easy as they struggled to provide compelling attendee experiences that could compare to in-person events ..read more

If there is one thing that event professionals today know to be true, it is making meaningful connections with prospects and accounts is a powerful thing. But for several reasons, it is not always easy or achievable to bring everyone together in the same space. The rise of digital and hybrid events has left event professionals wondering how to map out marketing strategies ahead of time. During the unprecedented times brought by the pandemic, ABM campaigns have proven to be an effective medium to target customers and close deals ..read more

Events are a powerful networking tool and are crucial to driving leads for sales. Did you know that according to Forrester Research, events are known to take up about 12% of the B2B marketing budget each year? But  also, according to Forrester, only a small fraction of 18% of event technology vendors have seen clients capable of demonstrating measurable returns on these budget-consuming events. Most B2B marketers spend all their money tracking the time that potential customers are spending on their websites but admit that they do not know how to calculate the value of all that happens be ..read more

As brands adapt to remote working models, not to mention the unprecedented events of the past year, they’re also shifting their in-person events into the virtual world. But while in-person events will no doubt be a thing again in the months ahead, there’s no denying the inherent benefits of virtual and hybrid events as a way to engage global audiences and dramatically reduce logistical costs and complications ..read more