Determining the best times to pin on Pinterest can significantly maximize your visibility and engagement. Let’s break down what the data tells us, how time zones influence your strategy, and the daily engagement patterns to consider. 5 Best Times To Post On Pinterest On Monday Mondays are ideal for kickstarting the week with motivational and planning-focused content. This day sets the tone for the week, drawing users looking for fresh starts and new ideas. 11:00 AM 2:00 PM 5:00 PM 8:00 PM 9:00 PM 5 Best Times To Post On Pinterest On Tuesday Tuesday captures audiences looking to get into the ..read more

The apparel market seems to be ever-growing. While it may seem that the competition is extremely high and the market is saturated, there is always a place for a brand with original positioning. Put a proper marketing spin on a t-shirt, add a story to it, and suddenly you are selling them like hotcakes.  In this post, we want to provide a quick overview of the main things to keep in mind when you are planning to start selling your own brand of clothes online.   Building Your Brand Before setting up your store you need to establish a strong, relatable brand that speaks directly t ..read more

You know how the saying goes: “You can’t improve what you do not measure.” That applies double when the topic is performance marketing.  Evaluating the success of Facebook Ad campaigns (and improving your chances of those campaigns actually being successful) relies heavily on key performance metrics that encompass effectiveness, efficiency, and profitability. In this post we will look at some of the key benchmarks — and of course the metrics — that you should be keeping an eye on.  Please keep in mind that the provided benchmarks are very rough estimates and the real numbers highly ..read more

To say that search traffic is lately volatile would be a severe understatement. UGC sites being pushed to the top, high authority news outlets suddenly being ranked for the niche sphere they were never in, and AI results appearing more and more. Diversification of your traffic sources was never as important as it is today. And amongst various options there is a source that can provide your consistent results fast.  That source is Pinterest. Today we will deep dive into how to get started on Pinterest to make sure that you start getting some quality clicks asap!  Understanding Pinter ..read more

Virality is like alchemy. There seems to be a pattern to it, but at the same time it seems impossible to replicate.  Pins, which seems to check all the boxes, are doing poorly while at the same time a pin that did not really get much “love” from you is your best performer. It is true that you can’t have a viral pin on demand, but there are a lot of things that you can do to improve your chances.   Crafting a Viral-Worthy Pin Design Creating a Pinterest pin that grabs attention and goes viral requires a blend of the right design tools and striking visuals. Now, let’s break down ..read more

Not using AI to help with your content? You might be leaving a lot of money on the table because all of your competitors are using it to the max.  It is hard to blame them. Be it creating an outline, writing core bullet points, or even making the first draft: AI can do it all.  Amongst the sea of available AI writers there are a couple that stand out. One of them is of course Tailwind Ghostwriter and the other (for today’s comparison) is Jasper.  It goes without saying that we love our Ghostwriter and consider it to be the next best thing since sliced bread. But for the purpose ..read more

Performance marketing has always been the go-to method for online stores. High ROAS, immediate results — what is there not to like?  Well, there is one thing: If your ad account gets banned or you switch off the campaign your sales could plummet to zero overnight. Not really a long-term brand-building strategy.  Fortunately, those same platforms where you are paying for each click also allow you to build an audience that you can grow and funnel to your store page! Developing a Social Media Ecommerce Strategy To effectively leverage social media for ecommerce, a well-defined strategy ..read more

The tools and online services available online allow us to do fantastic things. Businesses, where the barrier of entry was extremely high just 10 years ago, can now be created in a matter of hours!  With dropshipping and ecommerce, independent retail is now one these “quick-to-start” businesses. While product development still takes time, the distribution suddenly got much easier — with the whole world as your market!  Defining Independent Retailers An independent retailer is a small business that is privately owned and operated, often by an individual or a family.  Unlike larg ..read more

Running a small business or an e-commerce store can be overwhelming, especially when marketing feels like a complex puzzle. That’s where Tailwind steps in to change the game. We wrote this post using survey responses from people who signed up for Tailwind recently. It’s not just our perspective; it’s based on comments from people like you. They’ve faced the challenges of owning a business and found Tailwind to be a real help. Their input shaped the article. Here are the top 5 reasons why small businesses and e-commerce store owners are turning to Tailwind for their marketing needs. 1. Simplic ..read more

Markets are saturated. There is a store for anything and everything, and if you can’t find it now, rest assured that soon a dropshipping ecomm store will pop up.  But there is a way to stand out, be different, and make a name for yourself while keeping control of all the phases of ecommerce trade!  In this post we will cover how to create your own handcrafted goods, how to market them, sell them and turn your customers into repeat customers!  Understanding the Handcrafted Goods Market The market for handmade products is diverse and can vary greatly by category — from handmade j ..read more