How To Fix Your Generic and Boring Church Website
Firm Foundations Marketing Inc Blog
by Tyler Harden
1w ago
How To Fix Your Generic and Boring Church Website Your church’s website is the first point of contact for potential guestss. Unfortunately, what too many people encounter is generic and boring.  Even great tools, like the Plan A Visit form, aren’t enough to engage them.  Take a moment to imagine how many potential guests are visiting your website and finding more of the same church messaging. When we attempt to appeal to everyone, that’s when what we say in our messaging falls flat and lacks that intriguing, compelling element that guides a guest to make the decision to check out y ..read more
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How To Write A Compelling (And Memorable) Mission Statement For Your Church
Firm Foundations Marketing Inc Blog
by Tyler Harden
1M ago
How To Write A Compelling (And Memorable) Mission Statement For Your Church Does writing a mission statement for your church seem daunting? Let me start with a bit of advice and a warning: your mission statement is important, but if wordsmithing a sentence is causing months-long delays of progress, then it’s time to stop overthinking, accept “good enough”, or hire a consultant to help guide you through the process so that you can focus on what you’re really called to do. Where Pastors Get Stuck When Writing A Mission Statement Whether you’re a church planter establishing a new church or a le ..read more
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12 Signs Your Church needs a Rebrand
Firm Foundations Marketing Inc Blog
by Tyler Harden
2M ago
12 Signs Your Church needs a Rebrand Your church’s brand is an identity that helps you tell the story of your church. And, whether you think you have a church brand or you don’t– you do.   That impression that people get when they visit your website, interact with you on social media or show up on a Sunday morning– all of that is part of your current brand. We dive into more specifics about what a church brand is and why you might want to rebrand in another article. But if you’re not sure that your church is telling the right story to the people in your community, you should consid ..read more
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Does Your Church Website Pass This Homepage Test?
Firm Foundations Marketing Inc Blog
by Tyler Harden
5M ago
Does Your Church Website Pass This Homepage Test? Not seeing many guests come to check out your church?  It could be the homepage of your website.  Gone are the days when you can simply plaster your service times and music style on your website and expect droves of people to show up.  Today, potential visitors start forming an idea of what your church is like long before they step foot inside. It all starts online when they look your church up. Even with a personal invite, people will still visit your website to get a feel for your church.  So, when a potential guest look ..read more
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How To Overcome This Common Flaw In Church Research Reports – And Get Better Data
Firm Foundations Marketing Inc Blog
by Tyler Harden
6M ago
How To Overcome This Common Flaw In Church Research Reports – And Get Better Data Every church needs a target audience in order to thrive, but when you think “research”, what do you think of? (You still with me? Goodness I hope so…) You likely thought of some boring, dusty report on a shelf or a bunch of numbers you haven’t looked at in a while. Yeah…we get it. But knowing your community is super important if you want to reach your community. The problem is, what most church leaders are used to seeing when it comes to research is a 30,000-foot view of their community. Don’t get me wrong, the ..read more
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Where Most Church Campus Maps Go Wrong – And What People Really Need
Firm Foundations Marketing Inc Blog
by Tyler Harden
6M ago
Where Most Church Campus Maps Go Wrong – And What People Really Need Potential guests are checking out your church every week. Some online, some through friends, some just by choosing to walk in the door one Sunday. You want to be helpful, right? Of course you do. I’ve had a couple of conversations with church leaders at different churches where this one seemingly helpful tool has come up: The campus map. It’s on the website, it’s plastered on the walls of the church…it’s seemingly the treasure map for finding Jesus. Here’s the deal – I don’t care if your church has been around 150 years, go ..read more
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Rebranding Your Church? Here’s The Mistake To Avoid
Firm Foundations Marketing Inc Blog
by Tyler Harden
7M ago
Rebranding Your Church? Here’s The Mistake To Avoid So you’re thinking about getting a new logo for your church. Cool. Swap some colors. Maybe try a new font. Do it in Canva. Boom – done, yeah? NOT SO FAST! Rebranding your church is an investment. An investment of time, people, and resources. After all, that new logo has to live in a lot of places after it’s created, right? New street and/or building sign(s) New stationery, brochures, and posters New wayfinding signage New website New shirts, lanyards, pens, and more So if you’re going to make a massive investment in replacing it, why woul ..read more
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Creating A Collaborative YES: How To Get Approval For A Church Website Overhaul
Firm Foundations Marketing Inc Blog
by Tyler Harden
10M ago
Creating A Collaborative YES: How To Get Approval For A Church Website Overhaul What do you do when you need to convince other leaders that, yes, it’s time for a church website overhaul? For many church leaders, that means getting others to agree and see what you see. Without buy-in, nothing changes.  If this has you stuck, here’s how we’ve helped church leaders get that collaborative YES on a website overhaul. And that starts with focusing the conversation on these three goals.  3 Goals To Guide Your Conversation  It’s not enough to say, “Our website needs to be redone” when ..read more
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5 Summer Strategic Planning Steps Your Church Can Take for a Strong Fall Kickoff
Firm Foundations Marketing Inc Blog
by Tyler Harden
10M ago
5 Summer Strategic Planning Steps Your Church Can Take for a Strong Fall Kickoff As the summer months approach, it’s the perfect time to begin planning your church’s initiatives for the fall and the rest of the year.  With years of experience working alongside churches like yours, I wanted to share with you five practical steps to help you make and measure a successful strategy. Step 1: Define Your Goals You can’t build a bridge without first determining its final destination. Likewise, it’s essential to define your goals before the work begins.  While goals in ministry have to str ..read more
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5 Practical Tips To Get People To Take Action At Your Church
Firm Foundations Marketing Inc Blog
by Tyler Harden
10M ago
5 Practical Tips To Get People To Take Action At Your Church Struggling to get people to take action and engage? We often hear from church leaders struggling to get people to show up to events, sign-up for classes, etc. Fortunately, you can go from crickets to getting people involved! Here are 5 practical tips to help more people take that next step.  1. Define Your Audience Who is the best target for what you want people to act on?  When you have specified your target audience, your messages can become more relevant and placed in the right places to be heard and acted upon.  ..read more
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