The truth is that the best PPC ad network depends on your business requirements, as there are a variety of options. Given the popularity of PPC (Pay-Per-Click) ad networks, it’s no surprise many routes have become available to modern marketers over the last few years. While Google Ads remain at the forefront of the PPC industry, it’s always worth considering and learning about other options for your business. Today we investigate the various PPC network options available to you alongside the benefits of using each. At the end of this article, you should be able to answer the question: “what is ..read more

When we think about ad spend, we often associate it with an increase in potential returns, not wastefulness. However, the truth is that there are many ways in which suboptimal ad spend results in waste. Identifying wasted ad spend allows you to rethink strategies where necessary and take advantage of increased accuracy for ROAS (Return on Ad Spend) data. In this article, we will discuss the top 11 causes of wasted ad spend to help you identify whether your business receives maximum returns on PPC marketing campaigns. But before we get into the top reasons for wasted ad spend, let’s clear up so ..read more

If you’re currently an active user of ClickGUARD Legacy, you can use the automated migration tool to quickly and effortlessly move your click fraud protection to ClickGUARD 2.0. However, since ClickGUARD 2.0 is a completely new platform, here’s what you need to know about moving things over. Your user profile With 2.0, we upgraded our user account management and security protocols. For this reason, it is impossible to reuse your existing login credentials. Instead, we will create you a new user profile with your existing email, and upon successful migration you will receive an email to set a n ..read more

When you consider the fact that the global cost of ad fraud is growing exponentially each year – with estimates to reach a staggering $100 billion USD in 2023 – it becomes clear that click fraud is not just a minor inconvenience for businesses. It’s a major threat to the entire advertising industry. And some industries are more at risk than others. The problem with click fraud is that it can be quite challenging to detect and prevent. And the negative impact of click fraud are often more significant than many businesses realize: wasted ad spend, skewed campaign metrics, and – ultimately – inef ..read more

In the world of digital marketing, the success of an advertising campaign depends on driving traffic to a website, increasing conversion rates, and ultimately, boosting sales. However, with the rise of traffic bots, achieving these goals has become increasingly challenging. These bots, which simulate human behavior and generate fake clicks and views on ads, can quickly deplete advertising budgets, harm campaign performance, and negatively impact a business’s bottom line. In this article, we’re going to talk about what exactly traffic bots are, how to identify them, and how to prevent them from ..read more

With millions of shopping searches happening on Google each day, Shopping Ads are an excellent opportunity for businesses to connect with consumers at key decision-making points in their shopping journey. These ads not only display eye-catching product images, but also provide consumers with essential information such as prices, reviews, and availability, right within the search results page. As a result, Shopping Ads have become an essential part of any successful online advertising strategy. To help you create effective and profitable campaigns that reach your audience and drive sales, let’s ..read more

As Pay-Per-Click (PPC) advertising becomes increasingly popular among businesses of all sizes, so too does the risk of click fraud. Unfortunately, many marketers are not aware of these risks, leaving them vulnerable to wasted advertising budgets and lost revenue. In fact, digital fraudsters using fake views, clicks, and likes as money-making schemes is so pervasive that the costs related to digital advertising fraud worldwide are expected to grow exponentially to $100 billion in 2023. As a marketer, it’s crucial to stay informed about the various types of PPC fraud that exist and take proactiv ..read more

Along with the wealth of information Google provides at our fingertips, there is also an enormous opportunity for businesses to reach new customers through Search Ad Campaigns. As the world’s most trusted search engine, Google is not only a useful tool for scouring the web – it is also often the first step in any customer’s journey. Recent data shows that an astounding 99,000 searches happen every second – which is more than 8.5 billion searches a day. But only businesses that take full advantage of Search Ad Campaigns can tap into this vast audience. So what are Search Ads exactly? Pictu ..read more

Facebook and the wider Metaverse are the perfect platforms for businesses looking to increase their reach, drive conversions, and remain relevant in today’s world of digital marketing. Running Facebook Ads gives businesses access to a massive user base, unparalleled targeting capabilities, in-depth analytics, and high returns on ad spend. With 2.9 billion monthly active users worldwide – nearly 30% of the global population – Facebook still captivates one of the world’s largest audiences. It has grown over the years from a small social website for Harvard university students into a multi-b ..read more

Did you know that over 1 billion hours of content are being watched on YouTube across the world every day? This makes it both the largest video platform in the world – and the second most visited website after Google. YouTube provides a plethora of content options that cater to all interests and curiosities. Whether it’s cooking, music, fashion, technology, or even obscure hobbies, there is a video for every topic imaginable. But YouTube is more than a great place to keep us entertained with endless hours of content – it is also the perfect platform for brands to reach a massive audience with ..read more