We did it, THE PODCAST IS HERE. A vulnerable storybook in a telltale form, this podcast is designed to encourage, speak up and talk about the things that need to be said in the fashion industry. This has been a project I’ve been planning for over 6 months – and praying about for over a year and a half. The hardest project I’ve ever had to execute, but the one most close to my heart. Sweet, candid, and personal – welcome to the diary of my girl chats!  My heart behind it? Digging into the world of social media. I won’t give away too much, but I start the season spilling how the social medi ..read more

Work from home with something encouraging, summer with something comfy. This is what our summer 2020 collection is all about.  Our best-selling pink and seafoam pullovers, and our “saved by grace” tee preorders are live, and accompanied with our shop’s new summer collection – and guess what? They are live for 4 days only. If you’re new around here, I started a shop and comfy-chic clothing line a little over 1 year ago – and we’ve sold these cozies out over 5x.  The goal of my little shop and clothing label is to encourage you, equip you with something trendy but also comfy, and ..read more

  …   Fast, easy, comfy, cute. I’ve received the same text from a lot of different friends: “I need help finding comfy affordable clothes that I look cute in and I need them fast!” (paraphrasing from one certain friend’s text: “clothes that are comfy but I don’t look like a slob in”) – ha. It’s true, though. We’re all thinking it. Comfy is my uniform, in or out of quarantine. If you don’t follow me on my @jessi_afshin, this IG story is where I post all the affordable and realistic goodies. Click the products above or below to shop! Linking them all right here below! I am 5’4″ and my ..read more

You heard it here: it’s like Black Friday – but it’s Good Friday. Sales all over again. Click any below to shop! XO Click here for more of my sale picks! Turn on your JavaScript to view content ..read more

All neutral kicks, all on sale.  Sneakers, flats, loafers, sandals and more; marked down and on sale. Click on any product above or below to shop! XO   Turn on your JavaScript to view content ..read more

If it’s not comfy, I don’t want it. More comfy sales, intertwining somewhere between quarantine wear and my daily uniform. Click on the images above OR below to shop! Turn on your JavaScript to view content ..read more

Comfort is confidence and confidence is key. Loungey and comfy-chic has already been my go-to, but the way things have been going this week – it looks like a spring take on those winter cozies are here to stay for a little while longer. I put together a little collage for those of you wanting to up your spring wardrobe – the comfy way. Each piece can be worn loungey or chic – just depends how you accessorize and style it! Click each image above to shop, or scroll through the shop the post below to shop each item! (also linking more faves below) XO Jessi ..read more

Spring has officially sprung in the fashion world. My favorite season of outfitting has arrived; and if you can’t already tell by my eagerness to get back on here to blog about it, I’ll say it again: I love this season’s fashion. The above collage is a variety of amazon primable + affordable staples, covering shorts (worth the splurge), and smaller spring fling goodies that I have loved for a few seasons to boot (hint hint: hoops, hoops). (ps – hover over the collage and click the images above to shop) XOXO Jessi ..read more