Photo File Formats: A Ministry Guide (How to Change Them)
Be Known for Something
by BKFS
3d ago
Visuals play an important role in conveying ministry messages effectively. Photo file formats enter the picture to add complexity and ..read more
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5 Required Branding Elements Every Church Must Control
Be Known for Something
by BKFS
1w ago
Understanding the required branding elements is the start of a church being known for something relevant and needed. If left uncontrolled, a church is known for being “just” a church. So, anyone in the community who’s not interested in a religious gathering place, will simply ignore the ministries and your external communication. The 5 essential and required branding elements are: A brand thread. Understand your community and decide as a church what they need. That can be a solution to a concern or a path to a goal. It’s also what makes you different from other churches and, more importantly ..read more
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Image Resolution: A Ministry Guide
Be Known for Something
by BKFS
1w ago
As a church communicator dedicated to effective church communication, you understand that visuals play a pivotal role in conveying your church’s message. Whether it’s for your website, social media, or printed materials, getting the image resolution right is crucial. Image Resolution Explained: Image resolution refers to the amount of detail an image holds. It is typically measured in dots per inch (DPI). And resolution is dependent on the device or channel you’re producing for. Screen resolution requires the lowest DPI and professional printing requires the highest. Your goal: Clarity and Sh ..read more
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Establishing a New Rhythm for Church Communication
Be Known for Something
by BKFS
1w ago
Church communication has a rhythm. It’s a regular, reliable pace and pattern of required content. But it may be time to establish a new rhythm. Stop wasting time on church communication that is out of step with what the audience wants.  In music, someone needs to establish a consistent rhythm so the instruments and vocalists work together. If that rhythm isn’t correct or the beat isn’t heard, the ensemble fails. Your communication is the same. Here are 5 ways to assess your current rhythm with suggestions for establishing next steps toward a new rhythm that’s effective for your local chu ..read more
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Church Communication Trends for 2024 (Get Ahead of Them)
Be Known for Something
by BKFS
1w ago
It’s good to be aware (and get ahead) of church communication trends for 2024. As a ministry leader with a focus on getting the Gospel message to your audience, it’s crucial to keep up with the ever-changing landscape. To effectively reach and engage the community, let’s look into some trends that might shape the way churches communicate in the coming year (based on talking with hundreds of churches): Define and control how your church is a solution to an audience: Tailoring your message to specific segments is increasingly important. Leverage demographic and ChMS data to understand your aud ..read more
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What the unchurched thinks about church (9 discoveries)
Be Known for Something
by BKFS
1w ago
Almost every church wants to reach their community for Jesus. A great thing to do then? Discover what the people in your community thinks about you. That perception of what you’re known for allows you to understand how much you need to change their minds. Or it may allow you to better serve them.  Over the years, as a church consultant, I’ve conducted listening groups for church clients. We normally talk to various demographic groups of church members but we also request that the church organizes a group of neighbors who live nearby who choose to not attend any church.  Often, it’s ..read more
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5 Social Media Rules for a Pastor’s Personal Presence
Be Known for Something
by BKFS
1w ago
A pastor should have a social media presence. Why? Because the vast majority of people are present on social media platforms. Almost 24/7. They need a Pastor too. However, are there social media rules for a pastor’s personal presence? Should a church mandate these rules? Even when they’re not officially posting as a Pastor? Sadly, anyone who browses X (formerly Twitter), Facebook, Instagram, LinkedIn, or TikTok understand that Pastors (and all believers for that matter) need some guardrails. Should they be imposed? Should there be a policing force for judging messaging that’s posted by a beli ..read more
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Finding a Niche as a Church Leader and Local Church
Be Known for Something
by BKFS
1w ago
A key leadership aspect that can greatly impact a ministry is finding a niche. A discovered thought area where you can flourish and become an expert. This focus is more effective than it is to know “a little something” about everything. People pursue experts. Every church leader and local church needs a niche. And that niche needs to lead to Jesus. OK, but what is a niche?  Simply put, it’s a narrowed area of expertise within the broader spectrum of your role as a pastor. If this area is needed by your community and your congregation, a niche becomes an excellent opening for an engagemen ..read more
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Crisis Church Communication (4 Tips for Pastors)
Be Known for Something
by BKFS
1w ago
In our ever-changing and sometimes chaotic world, crisis church communication plays a huge role. Whether you’re addressing a crisis within your church or handling challenging situations online, effective communication is essential to maintain trust and unity among your congregation. As a communicator of Truth and the Gospel, here are 4 practical tips to guide you through trying moments. 1) Swift and Transparent Responses When a crisis occurs, your congregation looks to their leadership for guidance and reassurance. It’s crucial to respond promptly and transparently. Remember, silence fosters ..read more
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Evaluating Church Content Before Communicating it (6 Questions)
Be Known for Something
by BKFS
1w ago
Content is everywhere! In fact, there’s more content pushed to us than we can possibly consume. That content noise is forcing many to ignore and skim. And if you have a poor track record of bad content, your congregation will be even more apt to skip it. That’s when you, as a church communicator hears “I wasn’t aware of that”. Even after pushing the content in an email, the worship guide, the announcement slides, in a social media post, and listed in your online church calendar. There has to be a better way that’s not quite so exhausting. Here are 6 questions to ask yourself when evaluating c ..read more
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