When I chat with new videographers, video editing comes up over and over again as one of the most daunting aspects of the video creation process — so I figured it was worth creating an entire blog post dedicated to the topic! If you’re new to the world of editing, follow these 5 tips to speed up your editing workflow and ultimately improve the quality of your video content.   Organize your footage before importing it into your editing software. Think about how much better you feel when your home is tidy and organized vs. when it’s messy and cluttered. Sure, it requires some discipline and ..read more

With over a decade of experience in video creation, I’ve tried my fair share of software and tools that claimed to make my job easier, but ultimately fell flat. Below you’ll find a list of my top 5 favourite tools and software that have helped me fast-track my success in the video production industry.   #1: Adobe Premiere Pro Get your 7-day free trial of Premiere Pro When it comes to video editing, Adobe Premiere is the golden standard. I love how seamlessly Premiere integrates with all of Adobe’s other apps such as Audition (for audio correction), and After Effects (for motion graphics ..read more

When it comes to marketing your business, it’s no secret that video can be a powerful tool for expanding your reach, building deeper connections with your audience, and ultimately generating more sales. Here are 5 types of videos that all business owners and brands should strive to create for maximum reach, engagement and impact.   Video #1: An “About Us” or “Welcome” Video Introduce your audience to the people behind your business or brand. This type of video can be featured on your website, or can be sent to paying clients once they’ve secured your product or service. You could use a va ..read more

When starting to create video content, costs can add up quick. I’ve 100% been in your shoes, and know exactly what it feels like to have so many amazing video content ideas, but so few resources to make those ideas come to life! In this blog post, I’ll be sharing 4 tips for creating video content on a budget. Tip #1: Find Free Alternatives to “Real” Gear Having professional gear is great, but it’s not a must when it comes to creating quality video content. If you don’t have the budget right now for “real” video equipment, consider the following list of alternatives: If you don’t have profes ..read more

Scrambling to find a last-minute gift for a content creator in your life? Check out these amazing products under $300 just in time for Christmas! *Please note that some of these links are affiliate links.   #1: Maono Podcast Microphone An amazing USB microphone for an even more amazing price! The Maono AU-PM422 is perfect for those looking to get into podcasting, voiceover work, or live streaming. #2: Tascam Clip-On Microphone The Tascam DR-10L is my secret weapon when it comes to recording incredible audio for YouTube videos, online courses, and interviews. I own a few of these and att ..read more

There’s no such thing as the perfect camera — only the perfect camera for the type of work that you do. If you’re just starting out in videography and have reached out to me for camera recommendations, chances are that I recommended a Canon or Sony camera. There are tons of great camera brands out there, but as a beginner, I would recommend sticking to either Canon or Sony because just like Honda Civics, both brands: Have been in the videography game for decades Are commonplace, which means that fixing or replacing spare parts is much easier Produce a great final product   Just like ..read more

“Tash, what video gear do you recommend for someone who is just starting out?” Gear is something I get asked about a lot. The truth is that my answer varies based on the type of videos the person is hoping to create, their budget, as well as their level of experience. There are, however, some essential pieces of gear that I believe every new videographer should own. In this article, I will outline these four categories as well as give you my personal recommendations on which products are worth investing in!   Investment #1: A Camera     I know what you’re thinking: “Tash, this ..read more

This episode of the Slay Your Day series is allll about calligraphy — and we invited Avi Naor from Avi Scribbles Art Co. to share some of the things she wants you (and her calligraphy clients) to know about her process and her work. Avi is a calligrapher, stationer, muralist and graphic designer in Ottawa, Ontario and the face, hands and boss lady behind Avi Scribbles Art Co – if there’s words or letters involved, Avi does it. She is a “20 On The Rise” winner in the Designer category, which is awarded to individuals who are making waves and raising the tide, rocking their respective indus ..read more

Knowing when to buy your wedding dress in the midst of planning your wedding can be so confusing, especially when there is so much conflicting information out there! In this episode of the Slay Your Day Series, we invited Earleen from Revelle Bridal to discuss the tricky topic of wedding dress timelines with the hopes of helping you avoid those pricey rush fees when buying the dress of your dreams. Revelle is a bridal shop located in Ottawa’s trendy Wellington West neighbourhood. Earleen’s original introduction to the Ottawa wedding industry was when she was involved in the creation and produc ..read more

This week’s guest on Slay Your Day is none other than Shannon Ranger, makeup artist extraordinaire! Shannon is the founder and owner of One Fine Beauty, one of the most highly recommended and sought-after professional makeup services in Canada’s national capital. In this episode, Shannon shares the story of how she started her business, and her thoughts on what brides should be looking for when choosing a makeup artist that is perfect for them. A fixture in Ottawa’s beauty scene for over 20 years, Shannon has worked with women and men of every age group helping them feel confident and beautifu ..read more