In this episode I talk with Nikki Roush. She is the CEO of SalesMaven  and she has the unique ability to transform the misunderstood process of selling  with 25 plus years of selling experience. Entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.  Nikki has written three books. They're all available on Amazon, and she has a podcast called Sales Maven.  Nikki shares her origin story and explains how she ventured into teaching people the art of selling. We talk about the stereotypes surrounding sales, especially for ..read more

In this episode I talk with Jeffrey Madoff, a multi-talented creative with a diverse career spanning fashion design, film production, producing, and teaching. Madoff has worked with prestigious clients like Ralph Lauren, Tiffany, Victoria's Secret, and more. He's also an adjunct professor at Parsons School of Design and an Amazon best-selling author of "Creative Careers, Making a Living with Your Ideas." Madoff is the author of Creative Careers: Making a Living with Your Ideas. His book dispels the myth that artists can’t be good business people and good business people can’t be creative. He b ..read more

In this episode I talk  with Masha Koyen, a messaging strategist and website copywriter for interior designers about the importance of strategic copy and messaging in the visually-driven world of interior design. Masha talks about the need for designers to blend their visuals on their websites  with great copy that connects to their audience and tells them a story. Your website has to work double duty, and copy is the bridge that connects your brand with the audience. In the interior design industry it can be challenging to stand out, but your personal story is what sets you apart. B ..read more

In this episode I talk to Jamie Van Cuyk, the owner and lead strategist of Growing Your Team. She helps women, small business owners become confident leaders who hire correctly every single time. It's a big promise, but Jamie backs it up and shares with us in this episode the keys to getting it right.  In our conversation Jamie shares with us the 4 things to look out for in your business to know that it is time to hire, and we chat about common pitfalls you should avoid when trying to hire in your interior design business. We also dive into what to look for in your ideal candidate, how to ..read more

In this episode I am thrilled to introduce you to Katie Decker Erickson, a powerhouse in the world of interior design and business.  Katie  has not only earned her MBA but has spent nearly two decades building a multi-million dollar interior design firm that operates in over 20 states and she is sharing with us what things have been the most helpful for her as she has built her business.  In our conversation, Katie  shares her fearless approach to starting her design business. She emphasizes the importance of not succumbing to the fear of perfection and how overthinking can ..read more

In this episode I’m diving into a topic that's close to my heart - leadership. Whether you're leading a team or going solo, leadership is the key to unlocking freedom in your interior design business, and how you are as a leader is crucial to your team and business success.  I share my journey, starting from managing tables in a restaurant at 23 to running my own interior design business. Leadership became essential when I realized I couldn't do it all alone.I had to learn the delicate balance of setting high standards for your team while recognizing and celebrating milestones along the w ..read more

In this episode, we dive into the heart of client education, specifically in the context of project financials and client sourcing.  We've all seen those design forums filled with pricing struggles and client shopping stories. Today, let's break down the myth and find a solution. The truth of the matter is—clients aren't jerks; they're often just uninformed. Time to shift your perspective from frustration to education. Once you learn how to weave client education into your conversations and even into your contracts, you will find that your clients will respect how you run your business an ..read more

In this episode I’m introducing you to Debbie DeCleva, the leader of the dream team at Ogallala Comfort, a luxury bedding company with a mission to lift people out of poverty and save the Monarch butterfly, and we are diving into the fascinating connection between butterflies and a good night's sleep. Debbie shares her family's second-generation involvement in the business, and the role of milkweed in enhancing the sleeping experience. You’ll also hear how milkweed is connected to the Monarch butterfly and how Ogallala is using it to make an impact in underprivileged communities and save the M ..read more

 In this episode I’m introducing you to Sarah Lyon, a full-time freelance writer for publications such as Architectural Digest, Apartment Therapy, The Spruce, Washington Post, and more. We're thrilled to have her here to share her insights and experiences. We delve into Sarah's journey into the world of freelance interiors writing and how her passion for writing and journalism led her down this path, even without a dedicated journalism major at her liberal arts college. Sarah's background as an editor for her student newspaper laid the foundation for her career, honing her technical skill ..read more

In this episode I am coming to you live again (for part 2) from the Las Vegas Market and I am interviewing Interior Design Business Bakery alum Heather Vercellino and her husband Joe about how impactful being in The Bakery has been for not just Heather’s interior design business, but how it has trickled into every part of their life.    Sometimes having the talent isn’t enough, you also have to get the tools, and that is just what the bakery is designed to give you. Joe and Heather emphasize the importance of having a coach and getting the right support when building a business.. Whe ..read more