For many streamers, establishing a loyal following starts with specializing in a particular video game or type of content. When these streamers switch from their main content to explore new opportunities, they often encounter challenges such as significant viewer drop-offs. This presents a considerable risk for companies looking to work with creators to promote new games - unexpected audience drop-offs during sponsored content can turn a great collaboration into a bad deal for both the sponsor and creator. In this article, we will delve into the reasons behind viewer drop-offs when streamers ..read more

Reflecting on an engaging session at Pocket Gamer Connects London 2024, we're immensely grateful to Nexus for orchestrating a fireside chat that convened thought-leaders from Nexus, Gamesight, and Titan Forge Games. Justin Sacks, Dan Laughlin, and Stephen Hutchins provided profound insights into "Content Creator Programs - The Hidden Secret for Mobile Growth & Monetization," underscoring the significance of these partnerships in elevating game growth and player engagement. ?Key strategies highlighted include: Identify and Partner with Creators Aligned with Your Game. Look for content cr ..read more

Exploring the differences between earned influencer programs within the gaming industry. Author: Jennifer Zall, Head of Creator Programs at Gamesight Navigating the world of long-term influencer partnerships in the gaming industry can often feel daunting. With various terms and strategies, it's easy to get lost in the maze. This guide aims to be your compass, offering a clear and concise breakdown of the four primary types of gaming influencer programs. Whether your aim is to elevate a single game or an entire franchise, this guide is tailored to help you identify the program that best aligns ..read more

The annual games industry ad spend analysis by Gamesight offers a unique perspective based on data from hundreds of the largest gaming brands globally. As a resource with expertise in games digital marketing, Gamesight provides answers to frequently asked questions like, “What are the most effective marketing channels?” Game publishers are continuously searching for the best methods to optimize marketing spend, and this analysis aims to answer those questions in broad strokes. This report offers an in-depth look at the most popular advertising networks for PC and Console gaming, ranking them ..read more

This article uses a tool from Gamesight’s Chat Sentiment Analysis feature. Learn how you can use this feature in your next marketing campaign: https://blog.gamesight.io/product-feature-chat-sentiment-analysis/ Gamescom Opening Night Live 2023 featured over 2 hours of game trailer reveals and highly anticipated updates, straight from developers. While many attended the show live in Germany, even more gaming enthusiasts could tune in from the comfort of their homes on livestreaming platforms like Twitch.tv. In examining Gamescom's Opening Night Live show, we crunched the Twitch livestream data ..read more

Our key takeaways on the state of the VTuber market: There are over 49,500 active VTubers livestreaming on Twitch and YouTube Live Gaming! VTubers outpace traditional streamers in terms of growth on both Twitch and YouTube Live. While VTubers represent a minority of streamers, they make up a higher percentage of viewer hours watched. On average, VTubers have higher audience engagement than non-VTubers on Twitch. VTuber fans are excited to help their favorite streamers grow and generate a huge amount of fan content. Download the FREE 2023 report here First of All... What is a VTuber? Short f ..read more

On Twitch, YouTube Live, and other live streaming platforms, the multitude of community chat messages takes the stage as much as the creators themselves. This rich, first-order community feedback provides organic data on audience sentiment. However, it's difficult to extract valuable and actionable signals hidden within the endless stream of emotes. 0:00 / 1× While many off-the-shelf sentiment analysis products for social media sites like Twitter and Instagram exist, Twitch and similar gaming chats cannot be analyzed with the same conventional methods. Twitch chat acts as a unified collective ..read more

Gamesight Podcast | Spotify | Apple | Google | YouTube It's the Gamesight podcast. Yane An: Welcome to the Gamesight podcast. We have here with us Kelly Wallick, and she is a founder, community builder, investor. And self-titled perpetual optimist. Love that. So you've been in the games industry for over 10 years, and you are an indie games guru. You support indie creators and you've given them a platform in a very ruthless industry. According to your profile, you've showcased over 900 unique titles at 33 global events, and you went from being a project manager to a chairperson for the Indepe ..read more

Gamesight Podcast | Spotify | Apple | Google | YouTube Yane An: Welcome to the podcast. We have here with us, Justin Sacks, CEO of Nexus. How are you doing today? Justin Sacks: I am great. I am excited to be here, so thanks for having me. Yane An: Yeah, thanks for joining us. Here we got a, we got a fun little quote you once said: yesterday's astronauts are tomorrow's YouTubers. Justin Sacks: That was more contrarian, you know, five years ago, and it's probably more obvious now, but it's basically just like if you were gonna pull any room of elementary, middle school or even high school kids ..read more

Short vs Long Form Videos: Game Genre-Specific Influencer Marketing Insights GET THE REPORT We've leveraged our comprehensive data analysis tools to unearth the video formats that resonate best with gaming audiences and those that drive the most engagement. This report provides an in-depth analysis of the current state of influencer marketing for video games on YouTube, comparing different content lengths and offering insights on how this data can be used to find the right influencers to promote your game. Key highlights:   ? Smaller creators prosper more with short-form videos   ..read more