Trade shows are significant investments for businesses, and to ensure they’re worth the time, effort, and money, it’s crucial to focus on maximizing your return on investment (ROI). Your trade show display is a pivotal element in this process. With the right strategies, you can make your booth a powerful tool for generating leads, increasing brand awareness, and ultimately boosting your ROI. In this blog, we’ll explore tips to help you create a successful trade ..read more

Trade show booths serve as a powerful platform for businesses to showcase their products and services, attract potential customers, and create a lasting impression. The graphics you choose for your trade show booth play a vital role in grabbing attendees’ attention and conveying your brand’s message effectively. In this article, we will explore essential tips on how to select the right graphics for your trade show booth to maximize your impact. 1. Define your objectives ..read more

The trade show industry is ever-evolving, with new trends and technologies constantly shaping the way businesses connect with their target audiences and showcase their products and services. As we look ahead to 2024, it’s essential for exhibitors and event organizers to stay ahead of the curve and adapt to emerging trade show trends. In this article, we’ll explore the top trade show trends to watch for in 2024.   1. Hybrid and virtual experiences The ..read more

Trade shows can be powerful platforms for businesses to showcase their products, network with industry peers, and forge valuable connections with potential clients and customers. However, a successful trade show presence doesn’t happen by chance—it requires careful planning and strategy. Before setting foot on the bustling exhibit floor, there are a series of critical questions that help both new and seasoned businesses make the most of their investment. 1. What are the specific objectives for ..read more

Do you know how to train event staff for your upcoming shows? After an extended hiatus, trade shows and events in Canada are finally full steam ahead. But while your company may be extra eager to dust off the old trade show display (or design a new display), your event staff may not feel the same way. After two years of working remotely from the safety of their own homes, some may have major apprehensions ..read more

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