In this report, we’ll break down the top mobile games and apps of the past year by monthly active users, downloads, and consumer spend. This will give you an insight into the ever-changing mobile app market.  Without further ado, et’s find out which apps and games were the most successful in 2021! (Data Source: AppAnnie State of Mobile 2022) Top Mobile Games and Apps by Monthly Active Users Expectedly, Facebook is still the mobile app with the highest MAU. It is followed by WhatsApp, Facebook Messenger, and Instagram. This doesn’t come as a surprise because the popularity of social apps ..read more

Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of your user acquisition strategy. What Are Playable Ads? Playable ads are an interactive ad format that allows users to play a snippet of a mobile game before downloading it. In other words, it’s a mini-game that showcases the game’s main functionalities. Playables tend to last from 15 seconds to up t ..read more

Over the years, gamers have grown accustomed to free-to-play games. As a result, previously popular pay-to-play games have been left behind.  But, in the last couple of years, another pay-to model grew in popularity – pay-to-earn games.  This happened due to the rise of blockchain technology and its expansion to the gaming industry.   Here’s everything you need to know about these trending games.  What Are Pay-to-Earn Games?  Pay-to-earn is a gaming business model that relies on blockchain technology. Simply put, these games allow people to earn cryptocurrency by ..read more

Play-to-earn games have been the talk of the town for a while now.  Some say that crypto games will revolutionize modern gaming, while others are more skeptical.  You don’t really have an opinion yet? Feel like you don’t understand play-to-earn games to the fullest yet? You’ve come to the right place.  By reading this article, you will learn the ropes of play-to-earn games and blockchain gaming.  Defining Play-to-Earn Games The term “play-to-earn games” gives you a good clue of what these games are.  Yes, players can really earn money by playing games.  Play-to-ea ..read more

Wondering how to make money from hyper-casual games? You’ve come to the right place.  By reading this article, you will learn about the main strategies hyper-casual game developers use to make the big bucks. Let’s start. Hyper-Casual Games: Key Characteristics  The sheer nature of hyper-casual games plays a huge role in the way they make money.  Hyper-casual games are simple, free-to-play minimalistic games that are quick to develop. They are usually based on a single mechanic and have short and simple game loops. These loops are infinitely replayable and can be as addictive as ..read more

Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about the game. About Lily’s Garden Published by the Danish developer Tactile Games, Lily’s Garden is a match-3 blast game. The goal of the game is to help Lily renovate her great-aunt’s garden. Along the way, Lily interacts with a cast of intriguing characters, which forms th ..read more

On the surface, Lily’s Garden seems like just another copycat of the games from the Scapes series. How is it then possible that such a game is actually very successful? You’re about to find out.  In this article, I will analyze Lily’s Garden monetization strategy in detail. I will guide you through all the methods this game uses to monetize its players. Lily’s Garden Overview Developed by Tactile Games, a Copenhagen-based studio, Lily’s Garden appeared on the market in January 2019.  The game falls into the puzzle match-3 subgenre.  However, while most match-3 games on the marke ..read more

We people are quick to judge.  We tend to judge books by their covers and other people by their clothing. In the same spirit, we will judge a mobile game by the first-time user experience it delivers.  Because of that, FTUE has the power to make or break a game. Tips and examples from this article will help keep your players beyond session one.  First Time User Experience – Game’s “Hello”  If players choose to install your game among all of those competitors, this is already an accomplishment.  However, this brings you straight to the next challenge – impressing them ..read more

Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game User Acquisition? As you know, a mobile game needs players in order to be successful and profitable. If nobody is playing your game, all that hard work and money you put into making it will go to waste. In other words, your game will end up being a flop. Thus, you need ..read more

Blockchain gaming seems complicated to you? Looking for an article to explain it in a simple manner?  You’ve come to the right place.  In this article, we’re bringing you the basics of blockchain gaming. You’ll find out how it works, what it has to do with cryptocurrencies, and much more.  Since our focus is mobile games, we’ll put a special emphasis on how it affects the mobile game market.  Let’s get started.  What Is Blockchain? Before diving into blockchain gaming, you need to understand the concept of blockchain.  By definition, blockchain is a decentralized ..read more