In The Art of War, ancient Chinese military strategist Sun Tzu famously commanded his generals to “know thy enemy.” And sure, B2B marketing and sales isn’t a battlefield, but knowing your competition is just as essential in today’s business landscape as it was in 5th century China. But it’s not enough to just keep a casual eye on what your competitors are doing. If you want to stay ahead of the competition, you will have to take a regular deep dive into the moves your top B2B competitors are making—from the keywords they’re targeting and the content they’re publishing to the sales tactics they ..read more

A robust digital marketing strategy is essential for businesses to thrive. The HubSpot CRM Platform offers a comprehensive suite of tools to streamline customer relationship management and implement successful inbound marketing campaigns. In addition, it’s become a fundamental go-to for digital marketers and business owners alike, providing pivotal resources like blogs and podcasts to educate professionals on marketing strategy, SEO, and more. At OneIMS, our goal is to help you both navigate and leverage HubSpot’s capabilities for effective online marketing initiatives. Let’s take a deeper loo ..read more

Connecting with today’s buyers is more challenging than ever. They’re looking for credibility, reliability, and authenticity—how can B2B organizations rise to the challenge? Customer testimonials and case studies play a vital role in connecting with modern B2B audiences. By asking happy customers to share their story in their own words, you can create compelling, meaningful testimonials that encourage prospective buyers to make a purchase and lead to long-term, steady growth. What Are Customer Testimonials & Case Studies? Customer testimonials are authentic stories, endorsements, or feedba ..read more

Is your content pulling its weight? Content marketing is no longer optional—at least, if your B2B company wants to stand out in the market, reach new audiences, generate leads, and achieve sustainable growth. But how do you know if your content is performing effectively? How can you tell if your social media campaigns, webinars, email newsletters, and podcasts are leading to positive results? To ensure the effectiveness of your B2B content, you must carefully monitor, track, and analyze how it performs with your online audience. Unfortunately, 36% of B2B marketers think their organization does ..read more

Is there anything worse than staring at a blank page? Whether you call it writer’s block, creative burnout, or artistic paralysis, having a lack of ideas is extremely frustrating—even more so when you know the value of developing original and compelling content for your business-to-business (B2B) marketing efforts but just can’t come up with anything. Your mind is blank. Or worse: The few ideas you have are terrible. What can you do? What topics should you cover? What kind of content should you create? How can you turn the blank page into a list of engaging, captivating content ideas? Fortunat ..read more

Imagine having a powerful tool that not only captures attention but guides your audience seamlessly from awareness to conversion. That tool is video, and it’s time to harness its full potential. In the manufacturing sector, where intricate details matter, video content serves as an effective tool for educational purposes, enabling companies to create tutorials and product demonstrations.  In this expert guide, we’re diving deep into the secrets of video marketing for manufacturing companies. We’ll explain how you can use it strategically at every stage of the buyer’s journey, from creatin ..read more

We all know our customers are valuable—but have you ever considered how valuable they are to the long-term growth and success of your business-to-business (B2B)? If you don’t know how much value a customer brings to your bottom line, it’s hard to tell if you’re investing in the buyers that will bring you the most revenue in their lifetime. But by calculating exactly how much revenue individual buyers or customer segments will generate over time, you can tailor your marketing and sales strategies to target the highly valuable customers who will help your business grow. To estimate how much prof ..read more

Ever wondered how social media can help your manufacturing business grow? This may sound a bit unexpected, but the connection between manufacturing and social media holds immense potential. A solid online presence can make your brand more visible and allow you to connect with customers in a whole new way. Many manufacturing leaders are on the fence when it comes to this topic. Let’s explore how these two seemingly different worlds can work together for your business’s benefit. We’ll break down how you can leverage social media for manufacturing industry. How Does Social Media Help Build a Busi ..read more

Manufacturing precision is non-negotiable, but are your leads measuring up? In a digital sea, your website can’t just float. It needs to roar. Let’s dive into the intricate world of manufacturing industry lead generation and explore how you can master your digital presence to drive business growth. How Do You Generate Leads in the Manufacturing Industry? Generating leads in manufacturing demands a playbook that’s as robust as your production line. Let’s dissect some battle-tested strategies that not only defy the complexities of the industry but also position your business for sustained growth ..read more

Demand generation—the process of stimulating awareness of your brand and interest in your products or services—is an essential part of any sustainable business-to-business (B2B) growth strategy. B2B marketers and salespeople know the power of building relationships with leads and guiding them through the buyer’s journey, and that’s why demand generation is now considered a tried-and-true approach. However, demand generation is only successful when it’s done right. Too many B2B companies start off on the wrong foot or make mistakes that lead them down the road to nowhere. This year, let’s throw ..read more