Whether it’s sales or onboarding, creating a seamless experience is key to conversions and customer success.  But are clunky emails and slide decks the only option at your disposal? Dock provides a better alternative in the form of a trackable workspace where you can organize everything from project plans to videos, to proposals.  Eric Doty, Dock’s first marketing hire, shares his journey of running a one-person content team and how they use content marketing and SEO to grow a seed-stage startup. Dock’s Success Highlights Dock leverages word of mouth and product virality to get its ..read more

Few solutions in the industry are focused on addressing specific challenges faced by food service providers. Restaurant owners and managers are constantly on their toes trying to run the business smoothly.  That’s when Toast identified that restaurant owners needed more from their point of sale (POS) system. They needed a platform that would make it easier to automate tasks, track inventory, and offer analytics with in-depth insights.  Toast offered a solution that could make it easy for restauranteurs to streamline their operations and gain a competitive advantage.  We got talk ..read more

Email marketing can help businesses generate leads, engage existing customers, and drive sign-ups and revenue. But creating effective campaigns and managing multiple such campaigns is no easy task. Enter Mailmodo. The email marketing tool allows businesses of all sizes to create engaging emails, automate campaigns, integrate with CRM tools, and manage everything from one platform. We got an opportunity to interact with Mailmodo’s marketing head, Zeeshan Akhtar. He told us all about his marketing journey and how Mailmodo leverages SEO and content marketing to reach and engage its target audienc ..read more

Wondering what exact trends and tactics lay in store for the year ahead? Read on to find out 17 content marketing trends that’ll likely dominate in 2024. The past couple of decades have seen marketing go from offline to almost completely online. While traditional marketing methods (TV, billboards, radio, and the likes) still work well to generate brand awareness, they simply aren’t affordable for everyday businesses, startups, and SMEs. With the internet becoming increasingly accessible in recent years, enter digital marketing — a substantially more affordable way to market your business using ..read more

For your prospects — whether arriving from organic Google search or PPC ads — your landing page serves as a gateway to understanding your product and signing up for a trial/demo. Put yourself in their shoes. In their minds, the quality of your landing page design can directly (and strongly) correlate to the quality of your SaaS product. An intuitive and appealing landing page implies an intuitive and appealing user experience, whereas a clunky landing page hints at a clunky user experience later on. Thus, a killer SaaS landing page design plays a pivotal role in engaging visitors, building the ..read more

The boom in B2B marketing owes much to the digital shift, spurred on by the pandemic. While the focus on the digital buyer’s journey has been growing for a decade, the pandemic turbocharged the move from face-to-face to digital engagement for B2B audiences.  But marketing your products or services to other businesses isn’t always easy. Closing a B2B deal often requires several touchpoints. That’s why building trust and keeping your audience engaged is key.  But how?  Taking a deep dive into six of the world’s best B2B content marketing examples will spark your inspiration. This ..read more

A good online marketing strategy is instrumental to your website performance. As a B2B company, you will find it challenging to reach potential customers without a powerful strategy backing up your content. As companies are slowly realizing the potential of having a good content marketing strategy, 45% of marketers say that they are likely to increase their investment in content in 2024.  With that in mind, let us look into what it takes to create successful B2B content marketing strategies. What is a B2B Content Marketing Strategy? Your B2B content marketing strategy is a diligently outl ..read more

To begin with, building a great SaaS product with the right features and user experience is foundational to any SaaS brand’s survival and success. But when it comes to converting prospects into customers, that’s not enough — having a great SaaS website design is equally essential, too. That’s because your SaaS company website is the pathway to sign-ups/demo requests and essentially serves as a preview of what the prospect can expect in terms of user experience. In other words, your website’s design is one of the first impressions you form on a potential customer that can influence their decisi ..read more

Creating high-quality content is an essential part of any successful marketing strategy. If you’ve been consistently publishing amazing articles on your business blog for a while, odds are you’ve seen some good results in terms of organic traffic, rankings, and hopefully, sign-up growth for your SaaS. However, what if you can extract even more value from your existing content? That’s where content repurposing comes into play. Content repurposing is a powerful strategy that allows you to maximize the impact of each article you create. It involves taking your original piece and transforming it i ..read more

If you know a thing or two about content marketing, then you’ve likely heard of the phrase “long-form content.” Long-form content, typically consisting of 1500+ words, is a type of content that has gained popularity in the last half a decade. This form of content allows for more in-depth coverage of a topic, which can help establish topical authority in the eyes of Google. It lets you go beyond the surface level and dive deep into a subject, providing readers with all the information they want. However, writing long-form content that hits the sweet spot in terms of SEO requires a strategic app ..read more