Author: Julia Oliveira, Content & Social Manager - RTOWN How AI is Changing Your Content Marketing Strategy Artificial intelligence is revolutionizing content marketing, making it easier to generate ideas, create scalable content, and optimize for search. With AI’s growing influence, it’s important for marketers to rethink their strategies to balance automation with originality. Here’s how ..read more

Author: Kristina Leonenko, Ads Specialist - RTOWN What You Need to Know AI has reshaped paid advertising, making campaigns smarter, more efficient, and data-driven. Businesses that embrace AI-powered ad strategies gain a competitive edge, while those relying on traditional methods struggle to keep up.  AI-Powered Personalization AI-driven personalization ensures that ads are not only relevant ..read more

Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners I have been “doing” SEO since the beginning of SEO time (circa 1996) including: building and executing services, writing, speaking, and even founded two software companies with SEO at their core. There’s never a boring day in the SEO world since algorithms change every day.  ..read more

Author: Kristina Leonenko, Ads Specialist - RTOWN One thing we can guarantee as marketers, is 2025 will see unprecedented change in marketing technologies and processes. The digital marketing mix as we knew it is already looking different. An emergent into the advertising space worth paying attention to is Perplexity. Perplexity is an AI-powered search engine ..read more

Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners Defy or Rely On AI in your 2025 Marketing Strategy?Or both?Proactive professional marketers are strategically planning for the new year, the new-age marketing organization, and how AI team members can work optimally with human team members. There’s a lot on the marketing line in 2025 ..read more

Author: Taylor Buck, SOCIAL MEDIA MARKETING MANAGER Staying ahead of the competition requires creativity, strategy, and innovation. That’s where Artificial Intelligence (AI) comes in. AI has transformed the landscape for digital marketers, providing tools and insights that enhance campaigns and streamline processes. AI has become essential for agencies and businesses aiming to deliver personalized, efficient ..read more

Author: Taylor Buck, SOCIAL MEDIA MARKETING MANAGER Let's face it: with the rise of social media, users are no longer only looking to Google for the answers to their burning questions. Instead, they're using social media platforms to find the answers and gain knowledge from individuals who've had similar experiences. With platforms like TikTok, Instagram ..read more

The holiday season is a crucial time for small businesses to capture the attention of potential customers and drive sales. With the right marketing strategies in place, small businesses can make a significant impact and stand out during the busiest time of the year. Here are six practical holiday campaign ideas that small businesses can ..read more

In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to achieve their goals and stay ahead of the competition. Google Performance Max campaigns allow them to focus on one of four primary goals: Goal #1: Sales For businesses looking to boost revenue and drive sales, Google PMax campaigns can be optimized to maximize ..read more

Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners Let’s face it, there’s no escaping it. AI is here, and it is here to stay. The business landscape, as we know it, has forever changed. If you are like most business leaders, AI is creating more questions than answers. To help, we’ve compiled a ..read more