VW paints pollution-eating murals
Campaign Canada
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1w ago
Developed with Type1, the murals (two in Toronto and one in Edmonton) extend VW's commitment to "sustainable mobility for all ..read more
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Air Canada uses music to transport Quebecers to Europe
Campaign Canada
by
1w ago
In a recent collaboration with Cossette, the brand worked with Quebec musicians to curate musical travel guides for three major European cities ..read more
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Why Maple Leaf Foods wrote a book of mom jokes
Campaign Canada
by
1w ago
Developed by Sid Lee, the "“Better Book of Mom Jokes" turned schoolyard insults into Mother's Day compliments ..read more
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Media-led idea to include DEI statements at briefing stage wins POCAM x APG Hackathon
Campaign Canada
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2w ago
Four teams of BIPOC industry professionals and allies competed to amend a media, research or creative brief, and present the most effective solution for inclusivity ..read more
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Maple Leaf Foods is willing to negotiate... with kids
Campaign Canada
by
2w ago
For the latest creative on the "We're for Real" platform, Sid Lee decided to "dial up" the humour ..read more
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What Swifties can teach CMOs about the internet
Campaign Canada
by
2w ago
MediaMonk's Michael Dobell says marketers could learn a thing or two from Swifties’ understanding of the machinations of the internet ..read more
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Why Subway Canada went global
Campaign Canada
by
2w ago
The “Did it Just Get Worldly in Here?” campaign by Dentsu is one of the most "ambitious" in company history, said head of marketing Lisa Mazurkewich ..read more
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Pizza Pizza looking for some 4/20 brand buzz
Campaign Canada
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1M ago
The marijuana inspired campaign developed by Zulu Alpha Kilo features limited edition products like baked snacks that look like joints ..read more
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Staples points to the red dot for all its solutions
Campaign Canada
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1M ago
Partnering with new AOR Bensimon Byrne, the brand employs a new creative strategy and tagline in ongoing efforts to expand brand awareness to wider product offerings ..read more
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Campaign Cup: The making of 'We The North'
Campaign Canada
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1M ago
Hired to update the Toronto Raptors' dinosaur logo, the team at Sid Lee instead wound up creating a rallying cry embraced by fans (even if it was grammatically incorrect ..read more
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