No ecommerce store would be complete without product photos. And there’s one style that stands above the rest: white background shots. Not only do they make your listings look more professional, they’re also a requirement for marketplaces like Amazon. High-quality product photos are the second most important factor after customer reviews when convincing customers to ..read more

Product photography is an important investment for any ecommerce business. And it’s important to do everything you can to maximize the return on that investment: hire a high-quality professional product photography studio, optimize your product shots for SEO, and make sure they’re Amazon-ready. But what happens when someone else tries to cash in on your ..read more

Advertising photography is not just about increasing sales for businesses. Choosing the right photos can help customers connect with your brand, build trust, and keep them returning. Take a look at the different types of photography used in advertising and see which one is right for your business. What is advertising photography? Advertising photography refers to photos taken for the purpose of promoting a company in marketing campaigns, print materials, and other promotional channels. Advertising photography is an umbrella term for any image commissioned and shot with the intention of evoking ..read more

It may seem commercial photography is for large companies with substantial marketing budgets. But that’s not the case anymore. In the era of ecommerce, even small businesses can and should use high-quality commercial photography for marketing their brand and selling their products.  Get a deeper understanding of commercial photography and how to use it to your benefit, no matter the size of your business. What is commercial photography? Commercial photography refers to images businesses use to sell a product or service, idea, lifestyle, or brand. These photos may appear digitally as ..read more

Effective product photography is absolutely critical for ecommerce stores. And while it’s tempting to DIY your product photos, it’s one of those business tasks where it’s best to enlist the help of an expert.  But knowing you need to hire a professional photographer or studio is one thing, knowing where to find them is another. You don’t want to hire just any professional photographer—you want to find a product photography studio that knows its stuff, with specific expertise in ecommerce photos. We’ll show you how to confidently make the right decision when making this investment in your ..read more

In the beauty industry, looks are everything. And that includes your product photography. When it comes to skincare, makeup, haircare, and other beauty and wellness products, consumers are often after a specific aesthetic—both when it comes to their own look and the brands they support. Image is everything in today’s ever-competitive beauty market, and first impressions matter. With so much beauty commerce happening online, the photo may be the only thing your customers see before they buy. Having the right beauty product photography allows you to differentiate your brand and capture buyers at ..read more

You can have fantastic products, but if you don’t show how your products will benefit your customers, how will you convert leads into sales? Your products can be introduced to your customers more effectively with lifestyle photography. Best of all, it doesn't need to cost a fortune. Learn more about lifestyle product photography and how it can boost your brand's shop listings, website, and social media presence. Table Of Contents What is lifestyle product photography? Lifestyle vs. product photography The importance of lifestyle product photography 1. Lifestyle photography composites Lifest ..read more

Amazon is one of the top ecommerce marketplaces in the world—arguably the No. 1 marketplace for online sellers. It’s an excellent channel to boost product and brand awareness, connect with new customers, and expand your already-successful business into new markets and revenue streams. While selling on Amazon may have similarities to your own online store, it’s a totally different ball game. Here, Amazon makes the rules—and you have to compete with tons of other sellers with similar wares. So how do you stand out and make it on this thriving marketplace? Through your product photos.  Below ..read more

Retailers already know how important product photography is for their business. It’s an investment that takes time, money, effort, and commitment. You don't want to waste your product photography investment. One way to avoid that is getting to know the most common mistakes many brands make with product shots, so you can avoid making them too. Let’s take a look at some of the pitfalls to avoid.   Table Of Contents 1. Jumping in without a plan 2. Neglecting to show scale 3. Sticking to just one type of product photography 4. Failing to think about photography like a marketer 5 ..read more

In today’s world of online everything, effective product-based ecommerce websites need to immediately convey the value of their products. The average online shopper’s attention span is only around 10 seconds or less. To stand out, websites need to show potential customers what a product looks and feels like—and convince them it’s something they really need. If your store is on Shopify, you’re already off to a great start because you have access to a user-friendly site builder and robust ecosystem of business tools.  But spending all that time, energy, and even money designing and developi ..read more