Pixelz Blog
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Pixelz Blog brings professional insight into product photography, post-production, and eCommerce product image creation, editing, and publishing best practices. At Pixelz, we help brands, retailers, and commercial photo studios effortlessly retouch product images, scale post-production, and optimize their photo studio workflows.
Pixelz Blog
2w ago
Proving (and improving) your PDP performance Product description pages (PDPs) have come a long way since the birth of e-commerce. Their evolution is owed to the constant innovation led by forward-thinking brands and their teams. New ideas, when successfully implemented, have quickly become industry standard in the fast-paced world of e-commerce, and the cycle of PDP evolution continues now and into the future.
As a result, the options for effective PDP content and layouts are seemingly endless. It’s easy to want to do it all, but you risk bombarding your customers and confusing them out of a ..read more
Pixelz Blog
2w ago
Understanding Total Cost of Ownership for Post-Production We hear all the time, right off the bat. “So how much per image?” And it drives us crazy.
“So how much per image?”
Yes, per-image pricing is an essential piece of information. But far, far too many people think it’s the beginning and the end of calculating costs. Or that post-production prices are the only thing that matters when deciding between post-production options—like hiring in-house, using freelancers, or outsourcing.
It’s not, far from it.
Your actual post-production cost, or total cost of ownership, must factor in TIME: the ti ..read more
Pixelz Blog
1M ago
AI has become an everyday occurrence, but how do AI and visual post-production work together? If AI hasn't already become part of your workflow, chances are you're considering how it can streamline your day-to-day operations. This can all feel confusing at first, but it doesn’t have to be.
In our recent Pixelz AI Unveiled webinar, our two in-house AI experts, Janus Klok Matthesen and Sébastien Eskenazi, answered the most frequently asked questions from our community about the AI models at Pixelz.
With nearly a decade of computer vision experience, Sébastien has led Pixelz's R&D team, asse ..read more
Pixelz Blog
2M ago
Despite being in its infancy, artificial intelligence (AI) is already revolutionizing the way we work and redefining the concept of co-creation in photo studios around the world. Collaboration within the creative industry has always been essential, but the new era of co-creating with generative AI tools goes beyond the conventional, forming a synergy between human creativity and the transformative power of technology. If AI isn’t already part of your workflow, chances are you’re considering how it can boost creativity and streamline your day-to-day. So, with a little help from experts in the i ..read more
Pixelz Blog
4M ago
Passion and Purpose at FLOW: London To end the year, we took FLOW to London for the first time. We knew we had to show up big since it had taken us so long to finally make it to London. Our theme for the day was Passion and Purpose, putting at the forefront the topics that our speakers were most passionate about. Moreso than ever, we were left with some deep insights and inspiration to take back to our everyday work.
We also were honored to have our partners with us to add to the day, including Let’s Flo, Creative Force, Profoto, and SpinMe.
If you’re interested in attending a FLOW event in ..read more
Pixelz Blog
6M ago
For any e-commerce business, product images are crucial in driving sales and building brand recognition. Here are some quick facts, just to drive home the point:
A study by MDG Advertising revealed that 67% of online shoppers believe that high-quality product images are more important than product descriptions or customer reviews.
A report by Etsy found that 90% of respondents think product image quality is extremely or very important when making a purchasing decision.
In a survey from Salsify, 39% of consumers returned an item because it did not match the product image.
While some choose ..read more
Pixelz Blog
7M ago
Navigating the Era of Transparency: Pixelz CSR Report 2023
The pressure is on for businesses to share their standards for sustainability and human rights practices. Transparency has emerged as a powerful driving force for change within the fast-paced landscape of fashion and retail. Corporate Social Responsibility reporting pulls back the curtain on a brand’s ethical efforts, holds them accountable and (hopefully) aids customer confidence.
We’ve published our first CSR report for all our stakeholders but before you dive in, let’s explore the benefits of Corporate Social Responsibility reportin ..read more
Pixelz Blog
8M ago
AI Glossary AI can start to feel like an unyielding wrecking ball that has come in to change the way we work and ultimately confuse us. With constant acronyms and phrases being thrown around it’s hard to even understand what AI is when you’re trying to figure out what GPT stands for. We can all admit to using ChatGPT numerous times but do anyone know what GPT stands for? (This writer didn’t until writing this blog post.)
So now that we’ve learned a few things ourselves, we’re going to ease the confusion and demystify some of the most essential terms that lay the foundation for comprehending t ..read more
Pixelz Blog
9M ago
Through FLOW events, colleagues, partners, and customers, we have learned how phenomenal the photo studio professionals community is. And we knew it was about damn time they got their time to shine. That’s why the Top 30 E-commerce Photo Studio Professionals project was born.
We asked the community to nominate those heroes behind the camera that are passionate about the industry and are innovative, creative, and forward-thinking. Nominees could come from any seniority level, location, or job title - we were looking to recognize those in the e-commerce photo and video production industry.
We ..read more
Pixelz Blog
9M ago
Technology and Creativity at FLOW: Berlin FLOW traveled to Berlin to discuss the theme of Technology vs. Creativity. But we quickly established that the day's theme was really more about how technology and creativity can work together.
Beyond the talks and presentations, the day also featured a breakout session with all attendees, plenty of chances to network, and some awesome interactive (and caffeinated) booths from our partners: Profoto, Creative Force, and SpinMe.
If you’re interested in attending a FLOW event in the future, view our upcoming events here.
Are You Being Replaced? Explori ..read more