Winning as a Sales rep in 2023
SaaS Talk
by Varun Uday
1y ago
This episode of SaaS Talk features Craig Davis, who's spent over a decade and a half selling software to enterprise Life Science companies worldwide. Varun and Craig talk about what it takes to be a successful sales rep in today's market, the importance of networking, and building trust, Craig's stint in stand-up comedy, and how that has helped him become a better salesperson and more. Tune in to find out ..read more
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ABM and Field Marketing with Nick Bennett
SaaS Talk
by Varun Uday
1y ago
Varun Uday had a chat with Nick Bennett, the Director of Field and Account-Based Marketing at Alyce about the buzz surrounding ABM in SaaS.  The conversation touched upon aspects of ABM and Field Marketing such as - Targeting, Personalization, Collaborating with Sales, Events, Gifting and a whole lot more!  ..read more
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Everything Micro SaaS with Preetam Nath
SaaS Talk
by Varun Uday
1y ago
We've all heard of SaaS. But Micro SaaS? What's that? Varun Uday uncovers the smaller world of Micro SaaS with the CEO of DelightChat, Preetam Nath.  What we spoke about:  - What is Micro SaaS and what is it not?  - How do you come up with Micro SaaS ideas? - Is revenue generation not important here?  - What comes first? Minimum Viable Audience or Minimum Viable Product?  - How to get the first 10 customers and then moving on to 1000 - Does Micro SaaS have a glass ceiling?  - Cool Micro SaaS products out there that Preetam likes Check out DelightChat And Preetam N ..read more
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Building an audience first
SaaS Talk
by Varun Uday
1y ago
Audience first of product first? New age SaaS founders are finding themselves in a soup when it comes to this part. Although, after talking to many people, I’ve come to realise there’s no right way to do it. Each approach brings its own goods with it. To find out more, I spoke to Stewart Hillhouse over the weekend about taking the audience-first approach and the merits of it. We covered quite a lot. Let me break it down for you - Stewart's views on building an audience first as opposed to a product Areas to focus on while building an audience Why do companies take this approach? Why consisten ..read more
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Podcasting for B2B brands
SaaS Talk
by Varun Uday
1y ago
Emily Kingland, the Lead Content Writer at Sweet Fish Media talks to Varun Uday about podcasting in the B2B space and the intricacies of it.  ..read more
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Making your cold outreach strike gold
SaaS Talk
by Varun Uday
1y ago
Matt Aird, the CEO of Sales Science talks to Varun Uday about the science behind a sales cold outreach campaign and best practices to make it strike gold for you ..read more
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Taking your SaaS product to the Southeast Asian market
SaaS Talk
by Varun Uday
1y ago
In this episode of SaaS Talk, Varun Uday talks to Rohit Srivastav, the Head of Growth @ Netcore Solutions about how to go about conquering the Southeast Asian market.    Topics discussed were: 4:55 Why are billions of dollars being invested in the Southeast Asian tech sector in recent years?   6:39 How do you ensure scalable growth given the diversity in the region?  9:33 Do sales teams deal with a language barrier?   10:44 Do you treat Singapore as a gateway to SEA?  13:43 Importance of having a local presence  15:46 Rohit's advice for startups looking to en ..read more
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Your SaaS content marketing essentials
SaaS Talk
by Varun Uday
1y ago
Content marketing is extremely important in SaaS businesses and it oftentimes acts as the sole lead generation channel in many startups. Here's Varun Uday having a conversation with Sam Grover, a SaaS content strategist, and ex Global Messaging Specialist at Xero about the following topics:   2:39 How does content contribute to the marketing pipeline?    6:25 Nurturing leads through different stages of the funnel 8:29 Importance of a content calendar and how to go about it  15:30 Distributing content   17:30 Measuring the ROI of content marketing  22:26 How to kee ..read more
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Growth marketing for SaaS startups
SaaS Talk
by Varun Uday
1y ago
In this episode of SaaS Talk, Varun Uday talks to Ashwin Krishna about getting started with growth marketing in an early-stage startup.  Topics discussed in this conversation are:  @3:45 What is growth marketing and at what stage of a company does a growth marketer get hired @6:50 How does a startup at level 0 start off with growth marketing? @17:52 What is your typical day like as a growth marketing head? @22:28 How do you go about planning for growth and who else is involved? @26: 43 Experimenting with new channels for growth @31:28 Expanding into new geographies @36:10 Metrics for ..read more
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How marketing is changing in the post pandemic world
SaaS Talk
by Varun Uday
1y ago
This is me, Varun Uday having a conversation with Vyshak Simha, who is the Chief Marketing Officer of Kaizen Institute about how marketing and consumer behaviors have changed in the post-pandemic world.   Post Covid-19, marketing has changed drastically given the changes in the economy and the way products and services are being bought and consumed. The pandemic has also brought about changes in the way marketing teams are conducting events.  Topics covered are: 1. Marketing in the post-pandemic world  2. Traditional events vs virtual events  3. Virtual events best pra ..read more
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