SaaS Growth Marketers Podcast
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This is the FIRST podcast for Marketing Leader of GROWTH-STAGE SaaS businesses. For those who want to be inspired in a blunt, controversial, and entertaining manner. Here you get unfiltered insights that will make you excel in your career. No "BS" bingo. No feather beds. Leaders speaking up. Leaders admitting where they failed and what they learned. Profiled guests that have the guts to enter..
SaaS Growth Marketers Podcast
2y ago
Tabitha is the Chief Customer Officer at ERICSON. She has successfully built five global customer experience functions from the ground up and is speaking regularly as a thought leader in customer and employee experience.
Tabitha is passionate about driving major cross-functional initiatives, CX and EX program design, actionable insight development, market research, and the list goes on and on and her track record shows strong quantifiable results ..read more
SaaS Growth Marketers Podcast
2y ago
Kajoli heads up consumer product research for Microsoft, working on brands like Surface, Microsoft 365, Search, and Windows. She has a master’s degree in market research and now two decades of experience in understanding what consumers feel and why. Kajoli is passionate about building strong, high-performing teams and this is the reason for this top ..read more
SaaS Growth Marketers Podcast
2y ago
Sebastian is Head of Customer Insights at Deutsche Bahn. With over 20 years of insights experience, he is also a podcast host and trainer himself. Working for a company with 322,000 employees he knows how insights leaders need to navigate to get stakeholder buy-in.
  ..read more
SaaS Growth Marketers Podcast
2y ago
A Management View on how CX insights teams can become rockstars within the organization - by Shep Hyken
Shep is an CX expert, an award-winning keynote speaker, and New York Times and Wall Street Journal bestselling author.
You are the author of Moments of Magic, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, The Convenience Revolution, Be Amazing or Go Home, and his latest book, I'll Be Back ..read more
SaaS Growth Marketers Podcast
2y ago
The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck
Kristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. She started her carrier in market research by working for Liebermann and ACNielson ..read more
SaaS Growth Marketers Podcast
2y ago
How CX Insights Leaders Will Get Leadership Buy-In – by Thomas Barta
Thomas is one of the world’s premier marketing leadership experts. He studies the unique intersection of customer focus and leadership and he conducted the world’s largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader.
Thomas is a former McKinsey partner. He is the co-author of the path-breaking leadership book: "The 12 Powers of a Marketing Leader ..read more
SaaS Growth Marketers Podcast
2y ago
Adrian Swinscoe is a CX PUNK, bestselling author of How to Wow and Punk CX, FORBES Contributor, Keynote speaker, and CX advisor ..read more
SaaS Growth Marketers Podcast
2y ago
The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise.
But they are not.
How do CX Insights leaders build the authority they deserve? How will they become Rockstars?
I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders.
I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win.
Join me as I uncover the strategies, tacti ..read more
SaaS Growth Marketers Podcast
3y ago
Stefan Smulders is the co-founder and CEO of Expandi - Linkedin Automation platform. He bootstrapped the business from 0 to 5Million ARR in 15 months and will hit 10M very soon. He lives with his wife and 4-year-old son in the Netherlands ..read more
SaaS Growth Marketers Podcast
3y ago
Kathie Johnson (CMO @ Talkdesk) is sharing her 4C framework of clarity, connection, calm, and celebrating.
It's not just proven to be an amplifier during a pandemic. It's a "meta-playbook" for all stressful situations an organization may be faced with.
  ..read more