Gerben Law Firm's Trademark Blog
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This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.
Gerben Law Firm's Trademark Blog
1y ago
Smart business owners often pivot, expand, and shift focus for their business in response to market demand, new trends, and new opportunities. If you are one of these business owners, and you own a registered trademark, you might have questions about how your existing trademark covers these new business opportunities. This article explores how and ..read more
Gerben Law Firm's Trademark Blog
1y ago
On November 14, 2022, Odell Beckham, Jr. (OBJ) filed a lawsuit against Nike for Breach of Contract, among other things. A more in-depth breakdown of this lawsuit is in the works but we wanted to give you a chance to read the Complaint yo ..read more
Gerben Law Firm's Trademark Blog
1y ago
NFTs have exploded in recent years and many questions are emerging around how trademarks can be used as a strategy to protect NFT brands. We’ve completed this guide to help NFT users navigate through the trademark waters. Federally registered trademark protection is always important when it comes to protecting a brand name, logo or slogan ..read more
Gerben Law Firm's Trademark Blog
1y ago
America’s biggest universities are starting to make plans for the metaverse and Web3. In June, Arizona State University filed seven new trademark applications, which claim the school will soon begin offering: 1. NFTs of event tickets. 2. NFTs of campus landmarks and scenery. 3. NFTs of sports highlights (video and audio). 4. “Virtual goods” such ..read more
Gerben Law Firm's Trademark Blog
1y ago
The metaverse provides a unique opportunity to offer virtual goods and services in a realistic 3D digital environment. It literally creates a new world for growing your brand and your business – not just for existing products, but for innovative new goods and services tailored specifically to a 3D environment. As businesses commit to providing ..read more
Gerben Law Firm's Trademark Blog
2y ago
A lot of people have asked me lately: can I protect the name of my NFT project with a trademark? Absolutely! Despite being a new technology, our “old” laws still apply. Obtaining a trademark registration on your NFT project is a great way to protect yourself in the marketplace. NFTs, or non-fungible tokens, seem to ..read more
Gerben Law Firm's Trademark Blog
2y ago
When filing “proof of commercial use” with the USPTO, the USPTO requires applicants to use a word, phrase or symbol as a trademark- not just as a part of ornamental design. If the USPTO examining attorney believes that the proof of use (called a “specimen”) is “ornamental” then they will refuse the application on the ..read more
Gerben Law Firm's Trademark Blog
2y ago
I have a “heads up” for anyone that has filed a trademark application recently: In a completely unforced error, the United States Patent & Trademark Office may have just exposed your email address to scammers. If you receive an email related to your trademark (that is not from the attorney who filed your application), be ..read more
Gerben Law Firm's Trademark Blog
2y ago
The “idea” of the metaverse isn’t new – the term was coined in a science fiction novel in the early nineties and the idea of a persistent, virtual world has seen many iterations over the years. However, with recent improvements in VR technology, not to mention a pandemic keeping people socially distant, the dream of ..read more
Gerben Law Firm's Trademark Blog
2y ago
Recent trademark filings made by Lamar Jackson (the star quarterback of the Baltimore Ravens) provide a great lesson in how to select unique trademarks. On May 13, 2022, Jackson filed two trademarks for a new restaurant that he plans to open. The first filing is for the name of his restaurant: “PLAY ACTION” The second filing ..read more