The DOs and DON'Ts of Nursing Home Marketing
The Nursing Home Podcast
by Christina Wildrick, Shmuel Septimus
6M ago
Timestamps (00:00:02) Introduction  (00:01:01) Healthcare Risk Management Experience  (00:02:18) Fair Housing Act Explanation  (00:08:15) Prohibition of Disability Discrimination  (00:15:57) Understanding Essential Requirements  (00:23:15) Rules Around Common Accommodations  (00:29:42) Risks & Fair Housing Marketing  (00:34:55) Legalities for Assisted Living Services  (00:40:17) FSA & Housing Education  (00:43:22) Rules Disregard in Senior Living  (00:47:41) Risk Tolerance Discussion  (00:49:06) Risk Management in Senior Living &nb ..read more
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Staffing; The Biggest Pain Point for Nursing Homes
The Nursing Home Podcast
by Sara Well, Shmuel Septimus
11M ago
Sara Well spent 12 years as a critical care trauma nurse on the acute side. She watched again and again as her facility’s money was put into much less pressing issues than staffing and saw how it impacted not just care and quality outcomes but overall revenue. She saw how archaic many of the systems in place for staffing were, and with her tech background realized that this comprehensive issue was a scalable solution with a huge addressable market.  Nurses are often perceived as a cost rather than a revenue driver. They have been historically under-appreciated despite how much their prese ..read more
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Innovative Solutions to the Staffing Shortage in Healthcare
The Nursing Home Podcast
by Eric Alvarez, Shmuel Septimus
1y ago
After returning from military service, Eric Alvarez got his start in academia before moving to healthcare and delving into startups. It was this time working with students that led him to the idea of Grapefruit Health.  By the year 2026 healthcare will be short by 3.2 million healthcare workers. Eric states that many of the current solutions for this problem greatly reduce performance and output while driving up costs.  The year 2030 was always slated to be the year that our clinical aging workforce would max out, with baby boomers retiring at a much higher ratio than newcomers enter ..read more
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Retain Your Nursing Home Staff
The Nursing Home Podcast
by Erica Holman, Shmuel Septimus
1y ago
Erica has had 30 years of experience as a nursing home administrator and specializes in regulatory compliance.  Her nonprofit senior living campus is so excellent at staffing retention that they have managed successfully to never bring in outside agencies.  In today's senior care facilities, where administrators constantly struggle to keep staff from leaving, this is an incredible achievement. Erica outlines some of the means by which she and her leadership team have made it happen.  Firstly, they have made sure to be visible in the local community. They are involved with two ch ..read more
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Home Care VS Nursing Home
The Nursing Home Podcast
by Sam Gopinathan, Shmuel Septimus
1y ago
Sam Gopinathan only got started in his field after the 2008 recession when he was forced to leave his job as a mechanical engineer. But Sam didn’t get into his current field by chance.   After a life-changing experience of helping to provide relief to a community devastated by a natural disaster, he learned that establishing a connection is a fundamental foundation of caring for others.   He decided to work in home health care because it aligned with his professional goals and personal values. Every day he goes to work he is helping someone with their life.   Sam states that lon ..read more
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Start Your Own Healthcare Business
The Nursing Home Podcast
by Lindsay Mclaughlin, Shmuel Septimus
1y ago
Lindsay Mclaughlin is an expert multitasker! Managing to juggle running a successful full-time venture, teaching others to do the same, and being a working mom, she wears many hats. Her high-poweredness can be seen in the fact that she recorded this episode with us only a few days after the birth of her new baby!  Despite going into nursing school, Lindsay knew for a long time that she wanted to be self employed before her thirties. Developing and running residential assisted living homes allows her to combine her background and skill-set with her long-time ambitions of entrepreneurship ..read more
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Authentic Selling in Healthcare
The Nursing Home Podcast
by Nebras Hayek, Shmuel Septimus
1y ago
Nebras Hayek’s incredible career in marketing throughout multiple industries is the result of her high-powered mindset and can-do attitude.   Though she has worked in a number of interesting places, Nebras got into healthcare marketing partly through the connections she made while hosting events for various healthcare related groups. In addition to her intensive day job, she is also an active military combat engineer in North Carolina, a position which on top of everything else demonstrates her love for challenges.   Nebras started out at Gentell as a regional manager covering only a ..read more
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Take Full Ownership of Your Recruitment
The Nursing Home Podcast
by Avi Richman, Shmuel Septimus
1y ago
Having served as assistant administrator at a small facility with extensive experience in the senior care industry, Avi Richman understands the extreme challenges facilities face these days in staffing There is a constant fight over employees and many states cap admissions when a facility is only operating at very low levels of staff.  Many facilities attempt to address the problem of staffing through working on their public appearance to prospective employees. Avi states that this method often won’t work because it's almost impossible for most facilities to scale the idea of what they wa ..read more
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Hire and Retain the Best CNAs
The Nursing Home Podcast
by Athena Kan, Shmuel Septimus
1y ago
During her research into health disparities at John Hopkins, Athena witnessed the difficulties that aspiring healthcare workers who were underprivileged and financially insecure had in starting their career.  Single parents who were already working paycheck to paycheck could not afford to put themself through a CNA training program.  There is also the issue of overcomplication and outdatedness present in CNA training school sign-ups. Websites are hard to reach or do not even exist. Application documents are difficult to fill out and obtain.  Many of the people coming up against ..read more
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Dementia Education; Why
The Nursing Home Podcast
by Dr. Jennifer Stelter, Jessica Ryan, Shmuel Septimus
2y ago
As a clinical psychologist with over twelve years of experience in the senior living space, Dr. Jennifer Stelter has a lot of experience with dementia.  Dr. Jennifer is critical of the idea that pharmacological methods are the only way to address mental health conditions and she strives to provide knowledge of non-pharmacological tools and coping skills that can be used firstly.  Together with her business partner Jessica Ryan, biologist, and aromatherapy educator, she created the dementia connection model which employs these types of tools for addressing dementia onset.  Dr. Je ..read more
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