In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually. Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment.  In this episode we cover: Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioning and the importance of crafting a compelling brand story; How to measure effectiveness of marketing ..read more

In this episode, we dive deep into the world of CRO experimentation programs and why they are crucial for SaaS businesses. We have a heart to heart conversation with Andres Glusman, a “behavioral science nerd who loves applying the craft to all things business” and the CEO at Do What Works - a startup helping growth, marketing, and product teams accelerate their conversion rates. Discover the true definition of strategy and how it plays a vital role in optimizing conversions. Whether you're a CMO or a marketing professional, you'll gain valuable knowledge about running statistically significa ..read more

In this episode, we dive deep into the world of CRO experimentation programs and why they are crucial for SaaS businesses. We have a heart to heart conversation with Andres Glusman, a “behavioral science nerd who loves applying the craft to all things business” and the CEO at Do What Works - a startup helping growth, marketing, and product teams accelerate their conversion rates. Discover the true definition of strategy and how it plays a vital role in optimizing conversions. Whether you're a CMO or a marketing professional, you'll gain valuable knowledge about running statistically significa ..read more

In this episode, we get up close and personal with Andy Raskin, a strategic messaging consultant and founder of Strategic Narrative, a consulting firm that helps SaaS companies shape their stories to achieve strategic success. Andy's superpower is crafting stories that inspire action, and his work has helped his clients raise hundreds of millions of dollars in investments. He's a New York Times, Inc., and Forbes contributor, and has lectured at UC Berkeley and Stanford. But Andy's approach is not just about research and creativity. It's about empathy and connection. He cares deeply about his c ..read more

In this episode, we get up close and personal with Andy Raskin, a strategic messaging consultant and founder of Strategic Narrative, a consulting firm that helps SaaS companies shape their stories to achieve strategic success. Andy's superpower is crafting stories that inspire action, and his work has helped his clients raise hundreds of millions of dollars in investments. He's a New York Times, Inc., and Forbes contributor, and has lectured at UC Berkeley and Stanford. But Andy's approach is not just about research and creativity. It's about empathy and connection. He cares deeply about his c ..read more

In this episode, we talk to Joel Klettke, a storytelling powerhouse and the founder of Case Study Buddy, a company that helps businesses craft irresistible case studies to showcase their success stories. With over a decade of experience in copywriting and content strategy, Joel is a master at crafting narratives that captivate and persuade audiences. Whether he's working with Fortune 500 companies or small startups, Joel's mission is always the same: to help businesses tell their stories in a way that connects with their target audience and drives results. With his razor-sharp wit and infectio ..read more

For this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers. Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copyhackers, a wildly popular copywriting blog, agency, and copy education provider, but she's also the founder of Airstory, an amazing SaaS product that helps people organize their research and writing. It's no wonder why Joanna is such a big name in the industry. She's spoken at some of the most prestigious conferences around, including Mozcon, INBOUND, SearchLove, an ..read more

For this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers. Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copyhackers, a wildly popular copywriting blog, agency, and copy education provider, but she's also the founder of Airstory, an amazing SaaS product that helps people organize their research and writing. It's no wonder why Joanna is such a big name in the industry. She's spoken at some of the most prestigious conferences around, including Mozcon, INBOUND, SearchLove, an ..read more

We speak with Shay Howe, Vice President of Platform Strategy at ActiveCampaign.  With 130,000 customers and around 800 employees, ActiveCampaign offers tools like Email marketing, forms,  CRM, landing page, live chat and a bunch more. They help businesses meaningfully connect & engage with their customers through customer experience automation. In this episode, we cover: How Shay’s upbringing made him a life-time learner and problem-solver; The importance of being “maniacally” customer focused in the SAAS industry; Advice on leadership and management How to quickly validate ide ..read more

In this episode, we talk to Annie Maguire, a Conversion Copywriter. She’s worked with companies like Samsung, Visa and Loreal, helping them convert leads through customer research and copywriting. Let’s face it; if your messaging sucks, PPC won’t work! You can spend 100k per month on ads, but if you don’t know how to talk to your customers… You've already lost. In my opinion, SaaS companies often overlook messaging - or get it wrong. They often end up with copy that’s either too clever or too generic, vague or just “meh”.  In this episode, you will learn:  - The most common SaaS cop ..read more