In this episode, Arek welcomes Maggie Walsh, a respected branding strategist known for her expertise in brand development and cultural engagement. Maggie shares insights into crafting compelling brand identities and leveraging cultural moments to build loyal fan bases. With over 12 years of industry experience, she emphasizes the importance of understanding brand values and effectively engaging with cultural trends. Maggie also discusses common branding pitfalls, underscores the significance of authenticity, and provides practical guidance for navig ..read more

In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of creating memorable customer experiences and the role of empathy in sustaining client relationships. Drawing from his extensive background working with diverse industries, Richard provides actionable strategies for businesses aiming to thrive through customer re-engagement. Tune in to gain valuable knowled ..read more

In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of effective press releases, to launching e-releases, a company that has been helping clients get featured in prestigious publications for over two decades. Don’t miss this informative conversation about leveraging the power of press releases to boost your brand awareness and authority. --- Support this podc ..read more

In this episode, Arek chats with Carlos Williams, the founder of DBC, a New York-based creative agency that works with clients such as Spotify, Bank of America, Meta, and more. Carlos reveals his distinctive approach to branding and the significance of using and understanding data to guide design. He also stresses on the importance of incorporating equity as an element of branding strategies to reach a wider and more diverse audience. Don’t miss this captivating conversation about mastering the challenges of modern branding and design and its intersection with data. --- Support this podcast: h ..read more

In this episode, Arek engages in a conversation with Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who is transforming the landscape of SMS marketing. They delve into the crucial role of customer interaction in enhancing a company’s rapport with its consumer base and aligning its communication with market trends. Cervellon provides a glimpse into her journey and the insights she gained from her transition to establishing a two-way dialogue with customers. This intriguing discussion about navigating the complexities of modern customer experience and its overlap with ma ..read more

In this episode, Arek talks with Marin Richardson, a former national TV reporter and founder of DisruptPR, a leading PR agency for social impact. They examine the vital role of public relations in improving a company’s relationships within its communities and aligning its messages with societal trends. Richardson shares her journey and insights from her switch from journalism to establishing her PR agency and tips for building and maintaining relationships with journalists. Don’t miss this fascinating conversation about tackling the challenges of modern PR and its intersection with marketing ..read more

In this episode, Arek interviews Amin Shaykho, the young entrepreneur and founder of Kadama, a $50 million tutoring app. They discuss the key aspects of social media marketing and how to excel at them. Shaykho shares his ingenious ‘social media first’ approach and tips for creating viral content that attracts and retains users. Don’t miss this insightful conversation about mastering the challenges of modern marketing and social media marketing! --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support ..read more

In this episode, Arek engages in a captivating conversation with Clint Runge, the acclaimed youth culture expert and founder of Archrival. They delve into the crucial elements of brand strategy and positioning, and how to master them. Runge unveils his innovative ‘gatekeeperless’ approach and imparts best practices for articulating your brand’s purpose and conveying it effectively. Don’t miss this enlightening discussion about navigating the dynamics of contemporary marketing and brand positioning! --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support ..read more

In this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don’t miss out on this insightful conversation about enhancing your brand’s communication! --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support ..read more

In this episode, I chat with Tom Schwab, the founder of Interview Valet and a podcast interview marketing expert. We dive into the power of leveraging other platforms, the effectiveness of podcast interviews in marketing, and the practical insights from his bestselling books. Schwab also warns about digital marketing pitfalls that could harm businesses. Don't miss out on valuable advice for using podcast interviews in your growth strategy! --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support ..read more