*Buzzer Noise* The clock has officially run out on Season 2: Can They Brand That? But don’t fret: we’re taking this show on the road (the road = back to Youtube and Instagram) and working on another fun concept to feature for Brandsplaining® Season 3. Good game, everyone. Keep up with everyone’s favorite brainstorm game show here: Obedient Agency’s Instagram: https://www.instagram.com/obedientagency/ Obedient Agency’s YouTube: https://bit.ly/3J5w4wv ..read more

It’s our party and we’ll…end it when we want to. That’s right, we’re bringing Season 1 of Brandsplaining® to a close in order to explore other show concepts for the upcoming NEW season. Hear what we’ve got in store and why it’s the most athletic thing we’ve done yet. A very special thanks to all of our incredible guests from this season—we had so much fun ‘splaining branding with you all. Season 2 drops soon, so stay tuned ..read more

There’s not a more appropriate way to end 2020 than with an episode all about staying in. We chatted with Tyler Calder, the Director of Content for Girls’ Night In—a community and weekly newsletter exploring the ways we unwind, take care, and make friends into adulthood. Girls’ Night In also just launched The Lounge: a new membership platform for connecting IRL and online, and Whiled: goods designed for downtime. (And P.S. Whiled’s tagline is so good it makes us howl like wolves: “Press pause and play.) We’ve admired the entire brand suite because of their fun, candid messaging and their use o ..read more

Ready for some un*match*ed entrepreneurial insights that will help you light your industry on fire and blow away the competition? Perfect, because this week’s episode is wick-ed good. We spoke with Ida-Sofia Koivuniemi, the founder of Evil Queen—a candle company committed to bringing light and attitude into homes around the world. Basically, they’re making candles fun again.  Regularly selling out online and featured on Buzzfeed, Cosmo, and PopSugar, you‘re not gonna find ‘fresh linen’ or ‘pumpkin harvest’ in Evil Queen’s collections. Instead? Amazing scents with names like “Champagne Sho ..read more

You’re nuts if you think we’d do an episode about branding nut milk and not make that joke. This week is all about joy and JOI and we had a lovely conversation with Mike O’Hagan, the chief strategy officer of JOI, who also happens to be a buddy of ours after working together to launch their first site in 2019.  JOI (which stands for just one ingredient) is a concentrate made from whole, natural ingredients that, when blended with water, create nutritious, plant-based milks. It’s the first of its kind, creating an entirely new category in the food industry and absolutely crushing it—flying ..read more

This episode is a panty dropper. Oh man we are already sorry for writing that line BUT we promise it sorta makes sense given that today’s episode is all about underwear. And even wilder: recycled underwear. Keep your pants on while we explain: this week we spoke with Eleanor Turner, the founder and CEO of The Big Favorite, which is a company making super soft and circular understuffs (their brilliantly coined term for undershirts and underwear) for men and women. They are an innovative, thoughtful, and offbeat brand with an incredible mission to put a dent in the 11 million pounds of understuf ..read more

We hope you’re hungry, ‘splainiacs (okay, wait, this one is actually really good) because today’s episode is full of beans—emotionally and topically. Did you know that expression means ‘lively; in high spirits’? Which works out great because our guest today is the founder and CEO of A Dozen Cousins, Ibraheem Basir, and his joyful energy and branding insights will put you in high spirits indeed.  A Dozen Cousins is a natural (and delightful) food brand making convenient products inspired by traditional Creole, Caribbean and Latin American dishes and their first product is a line of authent ..read more

This week we talked with the word razzle-dazzle in human form: Kate Kennedy from the brand and podcast, Be There in Five. Kate is a former market research professional, author of a #1 new release book Twinkle, Twinkle, Social Media Star, seasoned entrepreneur, and pop culture commentator. (A quadruple threat, if you will.) Be There in Five took off with a viral ‘remindoormat’—that was sold in Nordstrom and featured in Teen Vogue, Glamour, and Buzzfeed— and has grown her business among various other categories in the last several years. The Be There in Five podcast is a long-form show that expl ..read more

Bottoms up, 'Splainers, (a working fan group name we're playing around with), because our new episode will leave you shaken (with laughter) and stirred (emotionally). Our guest this week is Adrian Molina, the Senior Brand Manager for Aviation American Gin—a renegade brand that has become a household name, re-energized an entire segment, and used self-aware, tradition-bucking humor to do it.  Besides being known as ‘Ryan Reynolds’ gin, Aviation Gin is the world’s highest-rated gin (97 points by Wine Enthusiast) and helped establish a new style of American gin—softer and smoother, with juni ..read more

Today’s episode is a g*damn treat because we got to talk to the hilarious, wicked smart Kejal MacDonald about her time working for Tushy and Thinx—two iconic brands that have mastered the art of using humor to humanize taboo topics.  Kejal is a literal brand master—with Masters Degree in Branding—and currently runs a marketing agency called Zuzu Digital, so it was a pure delight to pick Kejal’s brain about her time with these brands and hear her insights on the power of comedy to eliminate isolation and shame and bring a sense of truth and humanity to taboo topics.  A little backgrou ..read more