How to Be a Good Podcast Host: A Conversation with Elaine Appleton Grant - Part 2
Audio Branding
by Jodi Krangle
10h ago
“And that is also something you asked before about common problems with new podcasters, and this is true of companies and organizations. They can be very large, very well-funded organizations, it doesn’t really matter. They’ll say ‘we want to have a podcast.’ Well, why do you want to have a podcast? ‘Well, because everybody has a podcast’ or ‘because we want to get our message across well.’ That’s not a podcast, that’s an ad. Go buy ads on somebody else’s time. Or they simply don’t really know. They think it would be a good vehicle, but they don’t really know, and, um, and therefore it’s very ..read more
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How to Be a Good Podcast Host: A Conversation with Elaine Appleton Grant - Part 1
Audio Branding
by Jodi Krangle
1w ago
What makes a good podcast host? That's a question many of us ask!  What gives a Podcast its "hostiness" and makes you want to come back for more again and again? “There's almost nothing about hosting and really by implication producing and that, that quality – I did not coin the term 'hostiness,' that comes from I believe PRX many years ago – but it's, it's this ineffable quality that makes us go 'oh, I love listening to Ira Glass,’ or Jad Abumrad of Radio Lab, or Anna Sale, or Brené Brown, or whoever we connect with, and different people obviously connect with different hosts. But what i ..read more
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Chromesthesia: Hearing All the Colors of the Rainbow
Audio Branding
by Jodi Krangle
2w ago
What color is a piano note? How loud is purple? What’s the brightness of a melody? If these questions are leaving you a little confused, that just means you don’t have synesthesia, a rare sensory condition that’s estimated to affect just one out of twenty people. If you do have it, then your answer to those questions might be very different from anyone else’s, since it affects each person in a unique way. Synesthesia means “joined senses” in Greek, and that’s exactly what it is: a mixture of different senses within the brain so that people can taste the words they read on a page, feel numbers ..read more
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Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin - Part 2
Audio Branding
by Jodi Krangle
3w ago
“I remember the electricity of being and speaking in front of fifty thousand people or something like that which I’ve done in one of those rooms, and just seeing the little icons of everyone who’s there, and the numbers are amazing as well as, just, you know, hanging out with ten people and talking to your friends. I think those two experiences are extremely different from podcasting and also very compelling, but perhaps more of a sign of a moment that we were all going through, sort of being inside and having the desire to connect that I think, you know, has passed a little bit. Even if there ..read more
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Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin - Part 1
Audio Branding
by Jodi Krangle
1M ago
“A lot of folks start businesses and they just kind of look at what's hot right now, like, ‘we're going to start like a bitcoin’ or ‘we're going to start a mobile gaming company’ when that was popular, or whatever, and I think I can tell you from starting a business and growing it to twenty-six people, if you're not in love with the thing that you're doing it's going to be super-duper hard to get through it. Because there’s, you know, there’s certainly highs but there’s also tremendous lows, so if you’re not passionate about the thing, you’re going to struggle.” -- Mike Kadin   This episo ..read more
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The Evolution Of The Audio Industry: A Conversation With Van Gunter - Part 2
Audio Branding
by Jodi Krangle
1M ago
“And I parked my car, I jumped out of the car, and this happy dog is springing around, and I laid down on the sidewalk because I know that they want submissive approaches. So I sat down and then I laid down, and then kind of did stuff so he’d come over and sniff me, and then I lightly grabbed the pup named Jazz, which was funny, and right as I was, like, laying on the sidewalk sprawled out, sprawled out like I’d just been hit in the head with a bat, this cop drives by. And he looks out and he sees me and he sees this dog, and he just keeps driving by. He didn’t even stop, didn’t say nothing, w ..read more
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The Evolution Of The Audio Industry: A Conversation With Van Gunter – Part 1
Audio Branding
by Jodi Krangle
1M ago
“It was one of those like 'this is what I wanted, wow, this is Johnny Fever, this is radio, and then it, kind of honestly, it quickly declined after that, because of, you know, changes and Napster recording things, stealing things, and the DJ really, um, for the companies I worked with, lost their importance to the corporate creative team, which was a real disappointment. I mean, there’s nothing worse than getting into something that you love to do your creative part and then, like, ‘oh yeah, welcome aboard! We don’t do creative anymore.’” -- Van Gunter   My next guest has spent over twen ..read more
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Healthy Frequencies: A Conversation with Alan R. Brunton - Part 2
Audio Branding
by Jodi Krangle
1M ago
“Think about the young college student, first year in college. Most people have to stay in the dormitory, and whenever they do, right next to their bed is their nightstand, which actually, probably, is a mini fridge. And so, as they're leaning up against their pillow with a nightlight on from their nightstand, there is a compressor and a motor that causes this hum and vibration which the body not only feels but hears. And so you're taken away from the optimized learning environment of the person who's trying to gather in more data because you have all this stuff going on around them.” -- Alan ..read more
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Healthy Frequencies: A Conversation with Alan R. Brunton - Part 1
Audio Branding
by Jodi Krangle
2M ago
“And so many people don’t pay attention to the sound that they are exposing themselves to. And, like, whenever you go to, I want to say, a large restaurant, high action, high volume, and you have to yell at the person next to you, and you have to yell your order to the server. And then finally, whenever you walk outside of the restaurant, you're finished, grab hold of yourself, you feel better because all that noise is gone. But you're thinking ‘oh, I just came out of the restaurant, so the food must have been good. We must have had a good time.’” -- Alan R. Brunton   My next guest is the ..read more
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In the Clubhouse: Easy Options for Marketing with Digital Audio - Part 2
Audio Branding
by Jodi Krangle
2M ago
“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: 'oh gosh I can't stop singing this song.' Imagine you have a nice jingle, it's a way for the brand to get into the heads of folks, I'm not saying that's a good thing necessarily, but that's an indication of the power of audio, where it just goes in. Now, let's not forget all of us, all human beings, the first nine months of our lives we're in the dark and we're just listening." -- Ahmed Bouzid   This episode’s the second half of my discussion with Ahmed Bouzid and Jenn Dudley in Th ..read more
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