The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2
Audio Branding
by Jodi Krangle
20h ago
“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right out the window. And why is that? Because it’s down to survival time now.” -- Jonathan Taylor This episode’s guest is a California native who’s currently representing the U.S. as an American Cultural Specialist in South America and the Caribbean. He’s performed sold-out concerts for such luminaries as UN delegates, American ambassadors, and foreign heads of state. During his formative years in the 1970s and ..read more
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Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2
Audio Branding
by Jodi Krangle
1w ago
“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, not the only person doing, I don’t know, a Scottish Gen Z accent, I don’t know what the equivalent would be. It’s not just the only person doing that service, it’s the only person doing that service but from your set of experiences and perspectives, people are a lot more willing to pay for that. Because they’re not just getting your unique taste, your unique, like, approach to it, b ..read more
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Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1
Audio Branding
by Jodi Krangle
2w ago
“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, mercenary, playing with a bunch of different people, I had to learn what these people are looking for. How do I figure out how to let them know that I can be the good fit for them? How do I find the people that I think I’m going to be a good fit for? And how do I convince them that I’m a good fit for them? Which is ultimately what the personal branding is.” -- Carl Bahner This episode’s guest i ..read more
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The Sound Of Shopping: How Music Influences Our Spending Habits
Audio Branding
by Jodi Krangle
3w ago
When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our minds, but it’s almost always in the background of our shopping trips, and it can have a surprising impact. From how long we stay in the store and how much we spend while we’re there to how we feel about it afterward, sound plays a pivotal, and often unnoticed, role in our purchasing decisions that we’re still working to understand. If you think about it ..read more
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Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2
Audio Branding
by Jodi Krangle
1M ago
“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know, the film with just the dialogue, even a great movie, it just, it completely falls emotionally flat, right? It just it’s, you know, if George Lucas had not hired John Williams to do the score for Star Wars, it would probably be a little-remembered, B-grade science fiction movie that hardly anybody would even know. The music kind of glosses over some of the kind of tropey, pulpy shortcomings of the script.  I mean, because the music is just majestic. It’s amazing.” -- Jeff Bohnhoff   This ..read more
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Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1
Audio Branding
by Jodi Krangle
1M ago
“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if you just play through the speakers in the computer, it’s astonishing. It gives it, it’s got DSP built in that, just, basically, it sounds like the mix is all around you. So, yeah. So that, wow, and none of those things are possible with, um, you know, the classic, you know, surround formats, which is one of the reasons I think that Atmos is going to probably, um, you know, catch ..read more
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Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2
Audio Branding
by Jodi Krangle
1M ago
“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work from home, so I don’t drive a ton. And now I was, and I was listening to all these podcasts, and I was amazed how many times I had to ride the volume knob because somebody would be talking, and then somebody would come in and they’re much, a much lower volume. And then normally, even in a quiet room, you might be able to get away with that, but not when there’s now noise from the tires and the atmosphere. And I was just like, wow, there’s a lot of really bad audio out there. And there are ..read more
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Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2
Audio Branding
by Jodi Krangle
2M ago
“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, the bottom of the page, et cetera. I feel like you add this extra layer of surprise as well, that it’s quite interesting.” -- Valentin Fleur   This episode is the second half of my conversation with marketing expert, sonic branding strategist, and Sixième Son managing director Valentin Fleur as we talk about the future of sonic ..read more
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The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1
Audio Branding
by Jodi Krangle
2M ago
“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences for a longer period of time. They want to engage in a more conversational way. So, you know, they want to find the proper tone. We’re talking about a vocal identity. We’re talking about, they want to explain what they stand for. They want to detail their offers.” -- Valentin Fleur   This episode’s guest has fifteen years of experience when it comes to driving innovative brand ..read more
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The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2
Audio Branding
by Jodi Krangle
2M ago
“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a little bit more alarming sounding. But you don’t want a bank to sound like a perfect human being. You don’t want an ATM to sound like a perfect human being saying ‘Hey, Jodi, you forgot your ATM card,’ you know.” -- Laurence Minsky   This episode’s the second half of my discussion with author, branding expert, and media marketing professor Laurence Minsky, as we tal ..read more
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