Luxury brands can be built around a tangible material or around an experience. But what exactly makes these products or services so enough that people will easily pay $2,000 to $50,000 for them? Full post on: Branding Everyday Blog https://brandingeveryday.com/blog/branding-everyday/5-things-you-need-to-know-to-build-a-successful-luxury-brand Medium blog https://hellokellybrito.medium.com/5-things-you-need-to-know-to-build-a-successful-luxury-brand-f132ad8e6dd1 5-Steps Branding Monthly Emails https://brandingeveryday.substack.com/ Listen to the podcast on: Spotify https://open.spotify.com/show ..read more

Can you invest in branding to start a brand-new business? Absolutely! But the truth is you do not need to. Chances are you will rebrand in a year or two. That's not to say you shouldn't work on your visual identity, but it shouldn't be a primary focus. There are other things more important in the "behind the scenes" branding for a new business -listen to the new episode! Font psychology post: https://kellybrito.com/blog/fonts-psychology-and-how-to-choose-the-right-font-for-your-brand For more branding, go to https://kellybrito.com For the free branding library, go to https://experience.kell ..read more

The first step in creating a brand that stands out in the market is to define our brand identity -a must for any business, in any niche. You can read the full post about Defining Your Brand (identity) on Medium or on my Blog. Here's a nice snippet: My 3 favorite things about building a strong brand identity are: * It helps build trust with our customers; * Increases brand recognition; * Becomes an important mechanism to generate sales. 3 Question To Help You Define Your Brand * The Values Your Brand Stands For * Your Brand’s Mission * What Makes Your Business Unique On the next episode we will ..read more

Would you agree that branding a business means humanizing it? As in giving the business human-like traits? If we think of branding in that way, giving a business human-like traits, it might be easier to define our brand's identity. But I do have some general steps to help you get there faster. Brand identity is one of the most important things in our brand. It helps us connect with the right audience and assists in making our business look and feel unique. When it comes to visually defining a brand's identity, things can become tricky. 1. Being True To Our Brand Or Following A Design Trend? It ..read more

On The Branding Segment The 5 Steps To Build a Memorable Brand post was sent to the newsletter yesterday. Starting July, the 5 Steps Branding episode will be available a full week after the newsletter -so, subscribe! ? On The Entrepreneurship Segment And here's my Medium post with 10 Best Places To Find Freelance Work (for creative women) I want to know from you: Does Using A Gmail Email Affect Your Brand Image? Go to the post and let me know! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com ..read more

How do we create content that is on brand? We want to create content that supports our businesses growth. But it must also align with our brand strategy, as we want to continue to: Continuously reinforce our expert positioning in the market and have a recognizable brand identity. On this episode, I'll loosely talk about: Develop Our Content Pillars Choose The Content Styles That Align With Your Brand Reinforce Your Brand’s Personality My way to find content that in demand is doing a research. I usually research: Hashtags on Instagram Posts on LinkedIn Facebook Groups Google The full blog ..read more

How do we create content that is on brand? We want to create content that supports our businesses growth. But it must also align with our brand strategy, as we want to continue to: Continuously reinforce our expert positioning in the market and have a recognizable brand identity. On this episode, I'll loosely talk about: Develop Our Content Pillars Choose The Content Styles That Align With Your Brand Reinforce Your Brand’s Personality My way to find content that in demand is doing a research. I usually research: Hashtags on Instagram Posts on LinkedIn Facebook Groups Google T ..read more

Today I'm talking about how you can get brand clarity, because it's the key to start building a brand that stands out and feels right! My top 5 points for brand clarity are: 1. Your purpose 2. Your position in the market 3. The emotional impact you want to have on your audience 4. Your benefit claims 5. Your target audience (and ideal client) Go to KellyBrito.com for blog posts about branding and to watch the free branding webinar! --- Support this podcast: https://podcasters.spotify.com/pod/show/5stepsbranding/support ..read more

Brand Guidelines are important for a brand. That doesn't mean they have to have 35 pages, 50 pages, or whatever you see out there. Do not be sold on the NUMBER of pages a brand guideline has, as many of these pages can be "fluff" pages -like a full cover page per section or item. On this episode (Youtube video link here: https://youtu.be/ixv7HvhaYvs), I compare the guidelines created for Dawnmarie Healthy & Fit with 12 pages, and one created for Stereotype Breakers with 23 pages. Both of these could have more or less pages. They are both different in structure -DHF has more explanation abo ..read more

Brand Guidelines are important for a brand. That doesn't mean they have to have 35 pages, 50 pages, or whatever you see out there. Do not be sold on the NUMBER of pages a brand guideline has, as many of these pages can be "fluff" pages -like a full cover page per section or item. On this episode (Youtube video link here: https://youtu.be/ixv7HvhaYvs), I compare the guidelines created for Dawnmarie Healthy & Fit with 12 pages, and one created for Stereotype Breakers with 23 pages. Both of these could have more or less pages. They are both different in structure -DHF has more explanation ab ..read more