My guest today is Jessica Janzen, the Co-Founder of The Love for Lewiston Foundation - a charity focused on treatments and finding a cure for Spinal Muscular Atrophy. Jessica is an advocate for rare diseases, mental health, women empowerment and most of all joy. She’s also a Keynote Speaker, Author and Coach. During our conversation we cover everything from pity parties to policy changes. Other topics include: How to use pain as rocket fuel for change The importance of grit when creating a brand And how to build community with branded merchandise. Jessica’s story is truly inspiring and I ho ..read more

My guest today is Megan Golightly, the CEO & Founder of GoSimplified - a professional organizing business that changes lives by changing environments. During our fun conversation we cover everything from building a brand to building connections with celebrity clients. Other topics include: Why it’s great to reinvent yourself How fear cripples us Why it’s important to ask lots of questions The value of brand advocates How to make your clients the hero in your story What it takes to rise above your competition ..read more

My guest today is Dr. April Elliott  - an award-winning medical doctor, executive coach, consultant, writer, and speaker.  Dr. Elliott has been the Section Head (and program founder) of Adolescent and Emerging Adult health in a leading Canadian hospital for the past 21 years. And last, but definitely not least, I am proud to say she is one of my oldest (in years not age) and dearest friends. During our conversation we cover everything from working with adolescents to working on your personal brand. Other topics include: Why everyone should live out their passion The value of emotion ..read more

On today’s episode of Branding Matters I’m sitting down with world-renowned comedien Kevin Bozeman.  You might recognize the name, as Kevin was a semi-finalist on NBC’s “Last Comic Standing”.  He has also appeared on Comedy Central, NBC, CBS and FOX. During our fun conversation we cover everything from parenthood to cancel culture. Other topics we discuss include: How speaking your truth makes you more relatable Why it’s important to be be flexible  The value of pushing boundaries  How to build a fan base Why you should take your audience on a journey  The value of ..read more

My guest today is Lavender Morantz - Bestselling author, international TEDx speaker, successful business woman and proud mama to two spirited daughters.  During her 20 year career, Lavender has founded multiple start-ups. She’s also a certified nutrition and wellness specialist who educates children and families about the importance of the mind, body, and soul connection. One way she does this is through her latest project which is a collection of children’s books she wrote and illustrated, called Conscious Kids. Some of the topics we cover include: Perfection paralysis What defines a li ..read more

My guest today is Adam Rodricks - an award winning keynote speaker & bestselling author who is known as Canada's top expert at growing brands through digital marketing & social media.  Adam is also the best-selling author of Trigger Fingers (#1 on Amazon in 5 categories) And his work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, and nintendo.ca just to name a few. I invited Adam to be a guest on my show to talk about branding on social - specifically LinkedIn. I wanted to learn why LinkedIn has become one of the most powerful networking tools for busines ..read more

On today's show we talk about what it means to get NAKED. That is, Emotionally naked! My guest is William Branum - a Navy SEAL veteran who shares how the challenges of military training helped him change his life by changing his mindset and how he has turned this mindset into a business.  William talks about why is it important to have a purpose when building a brand, and how exposing your fears is one of the best ways to conquer them. We also touch on the importance of branded merchandise in creating brand awareness to drive new exposure. Today William is a sought-after speaker, busines ..read more

In celebration of Giving Tuesday I'm taking this opportunity to ask for your help! Last month I entered the International Fab Over 40 competition and I'm excited to share I've made it to the 1/4 finals! If I win, I’m donating $10,000 to GEMS FOR GEMS - a charity I’m involved with that helps victims of domestic abuse get back on their feet. And recently, I found out that through the Gem’s scholarship program, the Esthetic Institute will match my donation - making it $??,???! This would mean two scholarships for two victims of domestic abuse. It’s called Fab Over 40 but it’s really a numbers g ..read more

My guests today are Jay Busselle and Jeff Solomon, the co-creators and hosts of Tacos with Jay&Jeff - an online show that puts the spotlight on epic marketing and branding. Because according to them, “TACOS make everything better”. Jay lives in Phoenix and is the Director of Marketing for Equipment Zone; a Premier Reseller of Epson DTG, Die Sublimation and Solvent printers. He’s also the Founder of #promochat - a popular industry Twitter group. And he’s a highly sought-after public speaker and trainer on topics like marketing, social media and branding. Jeff lives in LA and is a brand purp ..read more

Today we are talking about Instagram and Reels! The transition to video-focused content on social media platforms has been a big change for a lot of brands. My guest has all the tips on how to keep your brand authentic through this content transition. Meet Stephanie Rose, Creative Director & Founder of Westrose Media - a photography/videography company that helps entrepreneurs and business owners revolutionize their brand. Genumark ?? ??? ???????? ??????? ?? ???????? ???????. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Gen ..read more