Send us a Text Message. Welcome to a very special episode of Branding Matters!  Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me! Laurie is no stranger to the art of storytelling and brand building. As the VP of Operations at PromoCorner, she brings a wealth of experience and insight to the table. Beyond her professional role, Laurie wears many hats: Content Creator, Digital Marketer, Storyteller, Crafter, Chief Fun Off ..read more

Send us a Text Message. Welcome to a very special episode of Branding Matters!  Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview… me! Laurie is no stranger to the art of storytelling and brand building. As the VP of Operations at PromoCorner, she brings a wealth of experience and insight to the table. Beyond her professional role, Laurie wears many hats: Content Creator, Digital Marketer, Storyteller, Crafter, Chief Fun Of ..read more

Send us a Text Message. Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it.  During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame ..read more

Send us a Text Message. In this very special episode, I’m  thrilled to welcome a true branding genius, Nick Lateur!  As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content.  He's also the mastermind behind the hilarious and widely-loved PPAI Takeover videos. It's no surprise that Nick was ranked #1 on PPAI Online 18: The Best Promo Pros on social media! Join us as Nick shares his journey, his creative process, and his top tips for building an unforgettable bran ..read more

Send us a Text Message. Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it.  During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame ..read more

Send us a Text Message. Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master. Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging ..read more

Send us a Text Message. Ready for a deep dive into the intersection of technology and human emotion?  Today, I'm sitting down with the incomparable June Bower, the Talker-in-Chief at TalkShop – a company she founded to help people succeed at work. June isn't your average marketing pro; she honed her skills at Apple during its formative years, sharing an office landscape with none other than Steve Jobs. With an impressive CV featuring names like 3Com, Adobe, and Cisco, she's a Silicon Valley legend. Don't miss our conversation where we journey back to the dawn of the computer age, explorin ..read more

Send us a Text Message. Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level? Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, wearable sensors designed for industrial or remote work environments. This conversation is unlike any other as Christine courageously opens up about surviving the 9/11 attacks, escaping from the 87th floor of the World Trad ..read more

Send us a Text Message. Today I’m sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering. Chris is the first guest to come on my podcast a second time! I’m super excited to have him back to get an update and hear what it takes to build a business people actually care about! During our chat, Chris and I take a deep dive into cult brands. Some things we cover include the 8 cult brand principles, how to espouse an aspirational lifestyle, and the benefits of achieving cult brand status, just to name a few. I hope you enjoy this conversation as much as I did, and hopef ..read more

Send us a Text Message. Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities. Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence.  Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. T ..read more