Warning. This episode might blow your mind. In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy. If none of that makes any sense to you then definitely listen to this episode to cut through the jargon and get an insight into the future of brand building in the digital world. We tuck into how NFTs can be used in a practical way to build consumer trust. We delve in ..read more

Do you run strategic brand-building workshops with your clients or team? Or wish to? Then this episode is for you! We go deep into workshops with expert workshop designer Brittni Bowering (ex AJ&Smart). In a jam-packed episode, we discuss why workshops are so powerful, when and when not to use workshops, and tips on how to create and run a powerful workshop. We also go into the pros and cons of physical and virtual workshops and also explore the future of workshopping ..read more

Do you run strategic brand-building workshops with your clients or team? Then this episode is for you! We go deep into workshops with expert workshop designer Brittni Bowering (ex AJ&Smart). In a jam-packed episode, we discuss why workshops are so powerful, when and when not to use workshops, and tips on how to create and run a powerful workshop. We also go into the pros and cons of physical and virtual workshops and also explore the future of workshopping ..read more

In this episode, we dive into the world of brand consulting, what it is, and how it differs from other roles in the branding industry. We discuss the key qualities that make a successful brand consultant, including confidence, communication and listening skills, a growth mindset, and strong facilitation abilities. Next, we will each share our own background and experiences in the branding industry, including how we got started and how we have developed our skills and knowledge. We also share our unique perspectives on the process of working with clients and how we stay current on industry tren ..read more

Episodes featured (in order):  E19: Supercharging Innovation & Creativity with Hussain Almossawi E9: Agile Swarming with Dennis Hahn E20: Brands VS Blands with Ariadna Navarro E11: Debunking Branding Bull with Austin Franke E13: Million Dollar Consulting with Alan Weiss E18: Brand Positioning with Ulli Appelbaum E4: The Future of Brands with Anneli Hansson E3: Global Brand Strategy with Jan-Benedict Steenkamp E16: Archetypes & Stories with Carol Pearson E17: Disruptive Innovation + Purpose-Driven Branding with David Aaker E10: Corporate Branding from The Inside Out with Meg Kypena ..read more

As brand builders, we used to build brands that would last. Campaigns would extend for years, and visual identity systems—once created—wouldn’t become obsolete for decades. Today, the speed of change is so aggressive, brand builders must consider that what they build now could be irrelevant in a few months. Brands face a choice. First, they can commit to brand positioning and stay true to their visual appearance and social stances regardless of where the wind blows. Or, they can create a flexible, and ever—A/B testing brand that can evolve as the world does. This second option has contributed ..read more

Discover how to harness your fire, flex your courage and supercharge your ideas to create remarkable products, services & experiences, with the knowledge shared by the creative powerhouse, Hussain Almossawi. Hussain has just released a book titled “The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset” which is full of insights, ideas, stories & practical exercises that will take your creative thinking to the next level. We discuss the first principles of innovation, how to generate new ideas with practical methods, as well as the common traps to avoid when trying ..read more

David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding. In this episode, we focus on two of his recent books… The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age. And the second is his latest book, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Bu ..read more

What stories are you living? What about your brand? And how do you manage that meaning? With Archetypes. And who better to discuss the power of archetypes than Carol S. Pearson? Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark. This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally build brands. Carol’s latest work focuses on exploring how archetypes show up in individuals and her recent b ..read more

We get super practical with Israeli duo, Margaret Jerr-Jarret, and Emunah Winer, founders of Jerusalem-based agency, Nihilo. We tuck into how they use words and ideas to build powerful brands. Together, we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers. We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity connects with visual identity. We also do a deep dive into how this duo works and goes about cre ..read more