In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.” We start by exploring Alex’s background and what inspired him to write “No BS Strategy.” Alex then defines strategy and branding in his unique, straightforward style. We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid. Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith ..read more

In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights . Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI. Tune in f ..read more

ShannaRea Dennis is an expert in "rebranding". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are. We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid. This episode is a must for anyone involved in or seeking to undertake a rebrand soon ..read more

In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed ..read more

Level up your understanding of experience design with this enlightening episode. Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers ..read more

How does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape. In this new era, online ..read more

In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured ..read more

Sick of long winded brand building processes that take months and loose momentum? Then you need to know about "Brand Sprints"! In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Videl, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days. We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them. Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of ..read more

In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth. Our conversation kicks off with Byron's inspiration for exploring consumer buying behavior and brand expansion, setting the stage for an enlightening discu ..read more

Prepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024," hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today. Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions: - How are branding professionals navigating these rapid shifts? - What obstacles are they encountering along the way? - What visions do they hold for ..read more