S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
JUST Branding
by Jacob Cass & Matt Davies
2w ago
ShannaRea Dennis is an expert in "rebranding". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are. We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid. This episode is a must for anyone involved in or seeking to undertake a rebrand soon ..read more
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S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
JUST Branding
by Jacob Cass & Matt Davies
1M ago
In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed ..read more
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S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
JUST Branding
by Jacob Cass & Matt Davies
1M ago
Level up your understanding of experience design with this enlightening episode. Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers ..read more
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S05.EP06 - B2B Marketing with Jade Tambini
JUST Branding
by Jacob Cass & Matt Davies
2M ago
How does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape. In this new era, online ..read more
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S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
JUST Branding
by Jacob Cass & Matt Davies
3M ago
In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured ..read more
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S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (Special Guest: Eden Videl)
JUST Branding
by Jacob Cass & Matt Davies
4M ago
Sick of long winded brand building processes that take months and loose momentum? Then you need to know about "Brand Sprints"! In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Videl, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days. We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them. Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of ..read more
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S05.EP02 - How Brands Grow with Byron Sharp
JUST Branding
by Jacob Cass & Matt Davies
4M ago
In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth. Our conversation kicks off with Byron's inspiration for exploring consumer buying behavior and brand expansion, setting the stage for an enlightening discu ..read more
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S05.EP01 - State of Brand 2024
JUST Branding
by Jacob Cass & Matt Davies
5M ago
Prepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024," hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today. Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions: - How are branding professionals navigating these rapid shifts? - What obstacles are they encountering along the way? - What visions do they hold for ..read more
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S04.EP18 - Best of Season 4 (2023)
JUST Branding
by Jacob Cass & Matt Davies
6M ago
Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year. This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys. Episode 8 takes a different turn with Mike Roberts, exploring per ..read more
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S04.EP17 - Brand Storytelling with Miri Rodriguez
JUST Branding
by Jacob Cass & Matt Davies
6M ago
In this enlightening episode of JUST Branding, you’ll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft. Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong connections. Key discussions include Miri’s branding journey, the power of storytelling, building a ‘Storytelling Machine’, how to leverage AI, plus case studies and practical advice. This episode is a must-li ..read more
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